use of mis in cadbury

1. MIS used in Cadbury
Group members
Rabia Noor
Rida fatima
Nimra Imran
Presented to
Prof Kamran

4. INTRODUCTION OF
ORGANIZATION

5. Cadbury is a fully owned subsidy of Kraft Foods Inc.
The combination of Kraft Foods and Cadbury creates a global
powerhouse in snacks, confectionery and quick meals.
It is the world's second largest food company, making delicious
products for billions of consumers in more than 160 countries.
We employ approximately 140,000 people and have operations
in more than 70 countries.
Our core purpose "make today delicious" captures the spirit of
what we are trying to achieve as a business.

6. Operations Strategy
 Mission: Cadbury’s mission
statement says simply:
‘Cadbury means quality’; this
is our promise. Our reputation
is built upon quality; our
commitment to continuous
improvement will ensure that
our promise is delivered.
 Vision: to be the World’s
biggest and best Confectionery
Company
 Core Values: Performance,
Quality, Respect, Integrity and
Responsibility

7. objective
To Survive in the market.
Have loads of stores and warehouses worldwide
Achieve revenue growth of 20% per year
Increase earnings by 15% annually
Increase dividends per share by 7% per year.
Increase net profit margins 8% to 4%.

8. Origin of Cadbury
 Cadbury is the brain child of
John Cadbury
 Starting in form of grocery
business in Birmingham in
1824
 In 1853, Cadbury became
the confectioner to the
British Crown.
 In 1860, Richard and
George took command and
expand it further.
 Today Cadbury operate
Globally
John Cadbury

9. CEO
CHAIRMAN
OF THE
BOARD
DIRECTORS
SALES CFO HUMAN
RESOURCES
LEGAL AND
SECRETARY
SCIENCE
AND
TECHNOLOGY

10. INTRODUCTION
OF DEPARTMENT

11. There are many different functional departments all
created to help the company in its organizational methods.
Marketing and Sales
 Finance
 Administration and IT support
 Operations
 Research and Development
 Production
 Customer Services
 Human Resources

12. MIS DEPARTMENT

13. MIS activities and strategies result in making products
available that satisfy customers.
Focus on what the customer wants is essential to
successful marketing efforts.
The customer-orientation must also be balanced with
the company's objective of maintaining a profitable
volume of sales.
MIS department provides effective information for
better decision making.

14. Functional aspects of MIS

15. PRODUCTS OF CADBURY

16. Bars
Cakes and biscuits
Boxes bags and tins
Drinks
Ice creams
Desserts

17. PRODUCT PLANNING
AND
DEVELOPMENT

19. Role of Information Systems in a Cadbury
Cadbury invest in information systems in order
to:
Achieve operational excellence.
Develop new products & services.
Attain customer intimacy & service.
Improve decision making.
Promote competitive advantage.
Ensure survival.

20. Systems used in Cadbury

21. Problem solving process in Cadbury

22. Problems faced by Cadbury
Market Concentration & Competition
Barriers To Entry
Supplier Power
Buyer Power
Substitutes

23. Problem solving process

24. Cadbury’s Market Position and Competitive
Environment
Participates in the Global Competitive
Marketplace

25. Flow Chart of Process Analysis at Cadbury
Research
& Design
Product
launch
Production
Modificatio
ns
Consumer
trials
Ingredients
& recipes
Production
processes
Packaging
Testing

26. MIS in maintaining labor force
Core labor rights and dignity at work:
 Respect the rights of employees so that they can work with devotion.
 Children are employed only under circumstances which protect them
from physical risk and do not disrupt their education.
 Not tolerate any form of harassment in the workplace.
Health and safety in the Workplace:
 Healthy and safe work environment for each employee.
Fair remuneration:
 Working hours and remuneration are reasonable and comparable to
those offered by similar companies.

28. Capacity Planning in Cadbury
Three broad classes of Capacity Planning
Lead strategy
It is adding capacity in anticipation of an increase in demand. It is an
aggressive strategy with the goal of luring customers away from the
company's competitors.
Lag strategy
 This is a more conservative strategy. It decreases the risk of waste.
Match strategy
It is adding capacity in small amounts in response to changing demand
in the market. This is a more moderate strategy.

29. Just in time benefits for Cadbury
Reduce cost
Improve the productivity
Improve the competitive advantage
Improve job satisfaction

30. Cadbury Supply Chain
Raw Material from
Farming
70 %
Ghana
30 %
Other
Locations
Manufacturing and
Packaging
Sales and
Distribution
Cadbury
Manufact
uring
Plants
Cadbury
Owned
Stores
Wholesale &
Third Party
Stores
C
u
s
t
o
m
e
r

31. ERP
ENTERPRISE RESOURCE PLANNING is defined as a
business management software, typically a suit of
integrated applications that a company can use to
collect, store, manage and interpret data from
many business activities.

32. ERP applications

33. We are using MIS against our these
competitors
Nestle
M&m mars
Hershey

35. CONCLUSION
In order for Cadbury to reach the peak of achievement,
the company would have to stress on the global growth
of the product and this can only be achieved by effective
use of management information system.

37. Questions…???????