These slides are about the detailed structure, configuration, culture and the environment of McDonald in which it is operating in.

1. DANIYA JAHANGIR
IQRA SHEHZAD
ALISHA SHAHID
YUSRA ZAKIR
ASIF ALI
NILUFAR

3. How McDonalds is an Organization?
Is
structured
Have Human
Resource
Have SMART
goals
Linked with
suppliers,
consumers,
marketing
agencies and
CSR

4. Mission Statement
‘To be our customer’s favourite place to eat and drink’

5. Operative Goals
 Overall Performance:
According to Stastista, Revenue of 2017 was 22.82 million US dollars.
 Resources:
98% of the raw material is collected within the operating country.
Tries to increase its shares value.
Provide extra benefits to extra ordinary staff.
 Market Goals:
In 2017, its brand value was 88 billion US dollars.
 Employee Development:
Special training programmes
Believes in gradual up gradation of employees

6. Operative Goals
 Productivity:
Timely delivery.
Order fulfilment at rate
 Innovation and Change:
Improving its strategy for the long waiting queues of the customers.
Foodtech and healthy ingredients

7. Structural Features
Structural Features
Formalization High(external), low(inside the franchise)
Specialization High
Hierarchy of Authority Tall
Centralization Yes
Professionalism Yes

8. Contextual Features
Competitors &
Environment
McDonalds Size
Goals & Objectives Culture

9. Core Competencies
 Trained and experienced staff
 Advanced Technology
 Excellent Locations
 Superior Customer Services
 Franchising

10. Competitive Advantage
 Hygienic Fast Food
 Affordable price
 Best Customer Service
 Franchising

11. McDonalds Configuration
Top
Management
(AMERICA)
Technical
Support
Staff
(America)
Administrative
Support
Staff(America)
Mc Japan
Mc
Pakistan Mc India Mc Israel

12. Porter’s Five Forces Model

13. Michael Porter’s Strategy

14. Miles and Snow Strategy?
ANALYZER

17. Environment
Inter-Organization Network
General Environment
International Global Network

18. McDonalds Environment
Low Uncertainty
High Moderate
Uncertainty
High Uncertainty
Low
Moderate
Uncertainty
STABLE
UNSTABLE
SIMPLE COMPLEX

19. Summary
Organization McDonalds
Structure
Configuration Diversified Form
Porter’s Strategy Low Cost Leadership
Miles and Snow Strategy Analyser
Environment Low Moderate Strategy