1. MICROS Retail Supply Chain Difference
Introduction
In today's market it is growing increasingly difficult to identify true differences between vendors that you can trust. As a
specialised provider in our space, we argue there are very few close competitors although if you research using terms like
Location
Product Lifecycle Management you will find many. Most however are generic and although on paper indicate all the items
expected, they do not have the functional depth, knowledge and experience of brand and private label product
development and quality, specifically in food. We would therefore like to draw your attention to our differences for your
consideration and hope this helps with your evaluation.
Why Micros RSC
Our values… our leadership began the business in 1995 pioneering the research with several retailers and food
manufacturers before launching our award winning product in 1997. Our ethos has always been to Learn, Execute, Assist
and Deliver on our promises, adopting this LEAD approach across every function within the business. Although a minor
interpretation, it is significant to us that we share a close client relationship instead of servicing a customer. As you are, we
are passionate, proud and protective of our brand and ensuring we meet your goals enables us to meet ours.
Our clients… we are fortunate that we work with some of the best brand and private label providers across the world. Our
partnerships over the last 15 years have enabled us to deliver high quality and functional solutions that frankly have been
honed to perfection by some of the most demanding companies to reach the highest quality. Long may this continue.
Why Micros RSC over our competitors?
Our people… we employ food and non-food, quality and product development practitioners to design, collaborate and
advise on the use of our solutions. 50% of our business have sat where you are and experienced your situation, challenges
and concerns and bring understanding and knowledge to ensure we guide and support you. Our user perspective ensures
our continuous improvement and new product programmes, supported by our highly professional and skilled software
analysts, developers and quality engineers, meet both today's and tomorrow's requirements.
Our focus… we are passionate and dedicated to myCreations and not distracted by offering sourcing, trading and general
IT services to the market. We utilise our specialised experience and knowledge to offer a fully comprehensive end-to-end
solutions for all our clients.
Our depth… unlike other solutions, which offer process management workflows collecting and managing data sheets, we
offer specialised integrated applications for product and supplier development and compliance that have been designed
from the ground up to meet the specific requirements of this market.
Our heritage… we are committed to offering solutions that enable brand protection, compliance and due diligence
efficiently and reliably to clients who are passionate, proud and protective of their brand. Our collaborative environment
ensures right first time, enables quality improvement and inevitably improves both the speed and success of products to
market. We do not offer systems that tick a box to meet a speed to market demand.
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Our leadership… we were 1 to market in our specialised field in 1997; having led the market for over a decade with our
award winning generation 2 solution, we recognised the need for the next generation based upon the changing global
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dynamics in consumer goods. In collaboration with our clients and partners we are pleased to introduce the 3 generation
of these systems that uniquely combine true collaboration, visibility and control to every user individually across a global
stage.
10th March 2009

2. MICROS Retail Supply Chain Difference
Our reach… we offer our application through a global solution incorporating tailored e-learning programmes for every multi-
national user plus worldwide helpdesk and online support. Our localised implementation teams and specialised multi-
lingual supplier engagement programmes ensure adoption across your supply chain no matter where they are. Through
global alliance partners and a worldwide infrastructure of service centres in over 160 countries we can serve you as your
global, around the corner partner. Location
Why Micros RSC over internal development?
Our expertise… the myCreations application has been built to meet the specific requirements of collaborating with your
supply chain on the development, quality and compliance of your products. Our internal industry practitioners and global
alliance partners ensure our solutions continue to meet market initiatives and legislative requirements. This ongoing and
rapidly growing demand on you and your IT solution is often overlooked and not accounted for in cost and resources within
your internal IS providers.
Our priority… your solution is our business and our number 1 focus. Regrettably, quality and compliance solutions are not
always regarded as business critical compared to point of sale, inventory or procurement solutions and therefore often
downgraded by internal IS departments in their response levels to the business.
Our development… why reinvent and continually invest in enhancing your internal solution when statistically over 80% of
your requirements will be driven by market initiatives and policies, that are shared by your peers across the industry. Our
product development programmes involve client and alliance collaboration to enable Micros to continually invest in these
enhancements and keep you informed and tooled to meet these requirements.
Misleading statements
In a competitive environment it is sometimes too easy for vendors to position themselves in a manner that could be
misleading. Common claims are for example, stating the size of their business as parent turnover instead of the turnover of
the product being sold, claiming long lists of clients who may be customers but are not users of the product you are buying,
and promoting a global presence when actually this means they sell globally.
We hope our claims do not mislead and ask you challenge us to assist you in a true evaluation and start a relationship
based upon trust.
“I have been with the business since the early 90's and I am very proud of the award winning products we have created
and the experience, credibility, integrity and success my team have bought our partners. At Micros Retail Supply Chain
we don't install systems, we deliver solutions and promises ensuring our partners continue to trust and respect our
capabilities. With our unique 50/50 blend of industry specialists and IT professionals we are able to relate to every
situation and provide advice and specially designed software solutions.
Using our core and award winning application suite called Creations, we have developed in partnership with many of
the world’s leading private label retailers and manufacturers some of the most advanced product and supply chain
lifecycle systems managing over $60bn worth of product today. Our commitment is to ensure we help you succeed
against your goals and recognise that everybody and every business is different. Through partnership we can explore,
collaborate, create and generate from our core products a perfectly tailored and proven solution for you. “
Paul Woodward, Founder and Managing Director, MICROS Retail Supply Chain Group
10th March 2009