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1. Edify School
September 2011

2. Contents
Executive Summary
Factsheet
Offices & Centres
Business Model
Key People
Edify School SWOT Analysis
Expansion Plans
Industry Analysis
Competitive Landscape
Recent News
Appendix
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3. Executive Summary
• Edify School (Edify) is a division of Company 1. and was established in 20‐‐
Company
• The company is headquartered in City 1 and has established X centres in India so far
Description
• The company is ISO 90‐‐: 20‐‐ certified and provides Service A
Business Model • It primarily functions under two broad categories, self‐owned centres and franchised centres
• The company’s Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of
concern
SWOT Analysis • Edify can reap significant benefits owing to Opportunity 1 while threat 1 may have an adverse affect on the
strategic initiatives and growth prospects of the organization
• Indian education industry is currently estimated to be valued at INR A bn and is broadly divided into
Segments B, C, D and E
• Formal education system includes segments such as Segment J. K etc, whereas the informal education
Industry Analysis system includes key segments such as M, N and O
• The K‐12 segment alone accounts for y per cent of the overall Indian education industry and is expected to
grow at a CAGR of z per cent to reach INR Q mn by 20‐‐
• The government’s contribution towards public spending on education is ~c per cent of the GDP
• Key competitors for the company can be enlisted as: Competitor 1 and competitor 2
Competitive
• Competition in the K‐12 industry is increasing steadily with many private chains opening their schools in
Landscape different regions of the country
SAMPLE
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4. Factsheet
Basic Information Brief Description
Industry • Edify School (Edify) is a division of Company 1. and was
established in 20‐‐
• Company 1. is an initiative of Group 1 and was established in 20‐‐
Corporate Address
• The company is headquartered in City 1 and has established X
centres in India so far
• The company is ISO 90‐‐: 20‐‐ certified and provides Service A
LE
• Edify is a co‐educational institute which is affiliated to Board 1
Tel No. • Edify School follows an unique Methodology 1 for teaching with
Fax No.
P
a flexible and diverse‐ style approach
• Edify encourages overall development of a child by encouraging
M
Co‐curricular activities like a, b , c , d etc
SA
Website • The school provides various benefits to its students by providing
facilities such as e, f , g, h etc
Year Founded • To facilitate better parenting, Edify has organized events like ‐
• Event 1
Ownership • Event 2
• Event 3
Revenue • Event 4
Fiscal Year End
Competitors
Brief History
20‐‐: Company 1 was established
Source:
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5. Offices & Centres – India
LE
MP
S A
Region
Centres
/State
State 1 ‐‐
State 2 ‐‐
State 3 ‐‐
State 4 ‐‐
HQ Office
State 1 ‐‐ Centres
Group 1 School
Note: The mappings exhibit major cities with multiple centres
Source This may not include all centres of the company
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6. Business Model
Edify School
Self Owned Centers Franchised Centres
SAMPLE
Pre‐requisites for Franchising‐Factsheet
Grade Details
Requirement 1 ‐
Requirement 2 ‐
Requirement 3 ‐
Requirement 4 ‐
Requirement 5 ‐
Requirement 6 ‐
Requirement 7 ‐
Requirement 8 ‐
Source
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7. Key People (1/3)
Vice President Promoter/Director
Ms. X Mr. Y
Vice President, MDN Edify Education Promoter/Director, MDN Edify Education
Age : ‐ Age : ‐
Since: 20‐‐ Since: 19‐‐
Current Position: •‐
Current Position: •‐ •‐
Professional History: •‐ Professional History : •‐
•‐ •‐
•‐
•‐
•‐
Qualification: •‐ •‐
•‐ •‐
•‐
•‐
Qualification: •‐
•‐
Others: •‐ Others: •‐
Source:
SAMPLE
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8. SWOT Analysis
Strengths Weakness
• Strength 1: • Weakness 1:
LE
P
• Strength 2 :
• Strength 3:
S AM
Opportunities Threats
• Opportunity 1: • Threat 1:
• Threat 2:
• Opportunity 2 :
• Threat 3:
Source
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9. Industry Analysis
K‐12 Market – Overview Size & Growth
• The K12 Market in India is expected to grow at a CAGR of a per
cent reaching INR Y bn by 20‐‐ INR mn
E
• It accounts for approximately z per cent of the overall education 2,000
L
market in India a % Y
P
• Among the total students enrolled in this space, c% of students 1,500
M
access private K12 institutions while d % of the revenues are X
1,000
generated by private unaided schools
S A
• The market is regulated by the Ministry of Human Resource
Development with institutions required to operate as not‐for‐
profit institutes set up under a Trust/ Society
• Government has taken various initiatives towards developing
500
0
20‐‐ 20‐‐e
the market which includes:
• Initiative 1 Market Segmentation – No. of Schools
• Initiative 2
• Some of the major drivers identified in the market include: Private
• Driver 1 g%
• Driver 2
• Driver 3
• Driver 4
h %
Public
Source:
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10. Competitive Landscape (2/2)
Competitive Scenario
Company Name Billabong Edify Pearson Shemford Shemrock
Number of Centres
Study Centres ‐ ‐ ‐ ‐ ‐
Financial Information (INR mn – FY 2010)
Total Revenue ‐ ‐ ‐ ‐ ‐
Net Profit/(loss) ‐ ‐ ‐ ‐ ‐
Geographic Presence (India)
Zone 1 M NA M H H
Zone 2 NA L NA M NA
Zone 3 H M L L NA
Zone 4 L H H M NA
Major Market Segmentation (courses/subjects)
Courses Offered:
Course 1     
Course 2     
Course 3     
Course 4     
Source: SAMPLE H: High; L: Low; M: Medium  Offered  Not Offered
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11. Thank you for the attention
Edify School is a part of Netscribes’ Education Company Profile Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Jitendra Punjabi
Phone: +91 22 4098 7530 Phone: +91 33 4064 6215
E‐Mail: gagan.uppal@netscribes.com E‐Mail: jitendra.punjabi@netscribes.com
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