For the complete report, get in touch with us at : info@netscribes.com

1. MBD Alchemie Pvt. Ltd.
September 2011

2. Contents
Executive Summary
Factsheet
Offices & Centres
Business Model
Key People
MBD Alchemie Pvt. Ltd. SWOT Analysis
Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Recent News
Appendix
2

3. Executive Summary
Company • MBD Alchemie Pvt. Ltd. offers e-learning courses to students and professionals
Description • The company’s services include training in A, B, C and D
Business Model • It primarily functions under two broad categories, category 1 and category 2
• Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of concern
SWOT Analysis • The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse
affect on the strategic initiatives and growth prospects of the organization
• MBD Alchemie Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20--. It incurred a net
loss of INR B mn in FY 20--
Financial Profile • The financial profile of the company includes the balance sheet for FY 20--, 20--, 20-- and 20--, profit and
loss a/c for FY 20-- and the key ratios depicting the key financial ratios for FY 20-- and 20--, giving an insight
into the company's financial performance
• Indian education industry is currently estimated to be valued at INR A bn and is broadly divided into
education systems namely, P and Q
• Formal education system includes segments such as R and S, whereas the informal education system
Industry Analysis includes key segments such as T, U, V and W
• e-learning market in India is estimated worth INR M bn in 20-- and is expected to grow at a CAGR of y per
cent to reach INR G bn in 20--
• The market is divided into segments such as M, N and O
Competitive • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
Landscape
3

4. Factsheet (1/3)
Basic Information Brief Description
• MBD Alchemie Pvt. Ltd. (MBD) is part of the A
Industry --
• The different lines of business of the A are B, C, D, E and F
Corporate Address -- • It extends its services to G, H, I, J, K, to the M and N
• Its services include P courses affiliated to the S or T. It also offers
courses such as X for T and Y for R
• The company also offers the R course to J or H which provide
information about the V, Z, etc.
Tel No. --
• It provides certain additional courses such as G, H, I and J which
Fax No. -- helps students in learning the subjects efficiently
Website -- • MBD has launched a F for students which provides training on
subjects under the V. The F also provides training to students
Year Founded -- appearing for O, P
Ownership -- • It plans to invest INR A mn for the expansion of its H portal that
has been created in association with G
Revenue --
Fiscal Year End
Auditor
Key Players in the e-
--
--
--
PLE
learning Industry
SAM
Brief History
• 20--:
Source:
4

5. Offices & Centres – India
PLE
SAM
HQ Office
MBD Centres
Note:
Source:
5

6. Business Model
MBD Alchemie Pvt. Ltd.
Format 1 Format 2
MBD X Facts MBD Y Facts
• MBD provides the following support to its franchised
LE
centres: • Franchisee requirements for MBD are enlisted as
below:
Support 1
Support 2
Support 3
MP • Requirement 1
• Requirement 2
Support 4
Support 5
Support 6
SA • Requirement 3
Source:
6

7. Key People
Key Members Shareholders of the Company
Age (in Date of Name No. of Shares held
Name Designation
years) Appointment
- -
X - - -
- -
Y - - - - -
Z - - - - -
Shareholding Pattern Ownership Structure
PLE Total Paid-up Capital INR A
x%
SAM Total Number of shareholders -
75%
Source: Note:
7

8. SWOT Analysis
Strengths Weaknesses
• Strength 1 • Weakness 1
• Strength 2
PLE
SAM
Opportunities Threats
• Opportunity 1 • Threat 1
• Opportunity 2
• Threat 2
Source:
8

9. Ratio Analysis
Key Ratios Profit & Loss Statement
y-o-y
Particulars change 2010 2009 2008 Particulars 2010
(2010-09)
Profitability Ratios - - - - - -
Operating Margin - - - -
- -
Net Margin - - - -
Profit Before Tax Margin - - - -
- -
Return on Equity - - - -
Return on Capital Employed - - - -
Return On Working Capital - - - - - -
Return on Assets - - - -
Return on Fixed Assets - - - - - -
Cost Ratios - - - -
- -
Operating costs (% of Sales) - - - -
Liquidity Ratios - - - -
- -
Current Ratio - - - -
Cash Ratio - - - - - -
Efficiency Ratios - - - -
Fixed Asset Turnover - - - -
Asset Turnover - - - -
Current Asset Turnover - - - - Financial Snapshot
LE
Working Capital Turnover - - - -
Capital Employed Turnover - - - -
Improved Decline Total Income Net Profit/Loss
P
Key Ratio Analysis INR mn
20 A
M
• analysis 1
15
• analysis 2
SA 10
5
0
20--
Note:
B
Source:
9

10. Industry Analysis
e-learning Market – Overview Size & Growth (2008 -2012e)
• e-learning market in India is estimated worth INR A bn in 20--
and is expected to grow at a CAGR of x per cent to reach INR B
bn in 20-- INR bn
• E-learning comprises – 200
• Segment 1 Q
• Segment 2 150 +u%
• Segment 3 100
LE
• Segment 4
50 P
P
• Some of the major drivers identified in the market include:
• Factor 1 0
M
• Factor 2
SA
• Factor 3
• The major trends observed in the e-learning market are:
• Trend 1
• Trend 2
20--
Education Market Segmentation
20--e
A
• Trend 3 p% B
• Trend 4 w%
C
u% v% x%
t% y% D
12% E
q% 49%
F
s%
G
H
I
r%
J
Source: Note:
10

11. Competitive Landscape (2/2)
Competitive Scenario
iProf Learning Solutions MBD Alchemie Pvt. Tutor Orbit e-Learning
Company Name MVS Softech Pvt. Ltd.
India Pvt. Ltd. Ltd. Pvt. Ltd.
Financial Information (INR mn – FY 2010)
Total Revenue - - - -
Net Profit/(loss) - - - -
Major Market Segmentation (courses/subjects)
e-learning:
K-12 (CBSEICSEState
Board)
Engineering
Medical
Self Study
Teacher Training
Teacher Teaching
Civil Service Programs
Source: SAMPLE H: High; L: Low; M: Medium Offered Not Offered
11

12. Thank you for the attention
MBD Alchemie Pvt. Ltd. is a part of Netscribes’ Education Company Profile Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Jitendra Punjabi
Phone: +91 22 4098 7530 Phone: +91 33 4064 6215
E-Mail: gagan.uppal@netscribes.com E-Mail: jitendra.punjabi@netscribes.com
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment
& business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a
true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and
growth objectives.
This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.
Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes
(India) Pvt. Ltd. and no part may be reproduced without prior written permission.
www.netscribes.com
12