For the complete report, get in touch with us at : info@netscribes.com

1. MSL Learning Systems
Private Limited
September 2011
1

2. Contents
Executive Summary
Factsheet
Offices & Centres
Business Model
Key People
MSL Learning Systems SWOT Analysis
Private Limited Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Appendix
2

3. Executive Summary
Company • MSL Learning Systems Pvt. Ltd. offers eLearning courses to students and professionals
• The company has also launched the A
Description
• It provides eLearning courses such as P , Q, R and S
Business Model
• Strength 1 is one of its major strengths; however Weakness 1 is one of the key areas of concern
• The company can reap significant benefits owing to Opportunity 1 while Threat 1 of e‐learning
SWOT Analysis methodology may have an adverse affect on the strategic initiatives and growth prospects of the
organization
• MSL Learning Systems Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20‐‐ registering a
b times increase y‐o‐y. It earned a net profit of INR C mn in FY 20‐‐ as compared to a net profit of INR D mn
in FY 20‐‐
Financial Profile • The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios
depicting the key financial figures for FY 20‐‐ and 20‐‐, giving an insight into the company's financial
performance
• Indian education industry is currently estimated to be valued at INR P bn and is broadly divided into
education systems namely, S and T
• Formal education system includes segments such asG and H, whereas the informal education system
includes key segments such as J, K, L and M
Industry Analysis • e‐Learning market in India is estimated worth INR N bn in 20‐‐ and is expected to grow at a CAGR of x per
cent to reach INR V bn in 20‐‐
• The market is divided into segments like W, F and B
Competitive • Key competitors for the company can be enlisted as Competitor 1 and Competitor 2
Landscape
3

4. Factsheet
Basic Information Brief Description
• MSL Learning Systems Pvt. Ltd. (MSL) offers eLearning courses
Industry ‐‐
and is headquartered in A and has global presence in countries
Corporate Address ‐‐ such as B, C, D, E, etc.
• MSL offers G, H, I, J
• ‐‐
LE
• ‐‐
• The company has also launched the L
Tel No. ‐‐
 ‐‐
MP
• The L extends W, S and T
 ‐‐
A
Fax No. ‐‐  ‐‐
S
• The company caters to M and N companies, namely, K, L, M, N,
Website ‐‐ O, etc.
• MSL has partnerships with companies such as P, Q, R, S, etc.
Year of Incorporation ‐‐
Ownership ‐‐
Revenue ‐‐
Fiscal Year End ‐‐
Auditor ‐‐
Competitors ‐‐
Brief History
• 20‐‐:
Source:
4

5. Offices & Centres – India
LE
MP
S A
HQ Office
MSL Centres
Note:
Source:
5

6. Global Presence ‐ University18
LE
MP
Source:
S A Univerity18
Note:
6

7. Business Model (1/3)
Courses
MSL Learning Systems Pvt. Ltd.
Course 1 Course 2 Course 3 Course 4
• ‐‐ • ‐‐ • ‐‐ • ‐‐
LE
MP
SA
Source:
7

8. Key People
Chief Executive Officer Other Key Members
Mr. X Date of
Name Designation Age
Chief Executive Officer Appointment
Age : ‐‐
Since: ‐‐
A ‐ ‐ ‐
Current Position: • ‐‐
Professional History: • ‐‐
B ‐ ‐ ‐
LE
Qualification: • ‐‐
P
C ‐ ‐ ‐
Ownership Structure
S AM Shareholders of the Company
Name No. of Shares held
Total Paid‐up Capital INR A ‐ ‐
Total Number of shareholders ‐ ‐ ‐
Shareholding Pattern ‐ ‐
‐ ‐
P Q
a%
‐ ‐
‐ ‐
75%
b% ‐ ‐
Source: Note:
8

9. SWOT Analysis
Strengths Weaknesses
• Strength 1 • Weakness 1
E
• Weakness 2
L
P
• Strength 2
M
• Weakness 3
S A
Opportunities Threats
• Opportunity 1 • Threat 1
• Threat 2
• Opportunity 2
Source:
9

10. Ratio Analysis
Key Ratios Key Ratio Analysis
y‐o‐y
• Analysis Point 1
Particulars change 2009 2008
(2010‐09)
Profitability Ratios • Analysis Point 2
E
Operating Margin ‐ ‐ ‐
L
Net Margin ‐ ‐ ‐
P
Profit Before Tax Margin ‐ ‐ ‐ • Analysis Point 3
Return on Equity ‐ ‐ ‐
M
Return on Capital Employed ‐ ‐ ‐
A
Return On Working Capital ‐ ‐ ‐ • Analysis Point 4
S
Return on Assets ‐ ‐ ‐
Return on Fixed Assets ‐ ‐ ‐
• Analysis Point 5
Cost Ratios ‐ ‐ ‐
Operating costs (% of Sales) ‐ ‐ ‐
Liquidity Ratios ‐ ‐ ‐ • Analysis Point 6
Current Ratio ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐
• Analysis Point 7
Leverage Ratios ‐ ‐ ‐
Debt to Equity Ratio ‐ ‐ ‐
Debt to Capital Ratio ‐ ‐ ‐
Efficiency Ratios ‐ ‐ ‐
Fixed Asset Turnover ‐ ‐ ‐
Asset Turnover ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐
Source: Improved Decline Note:
10

11. Industry Analysis
e‐learning Market – Overview Size & Growth (2008 ‐2012e)
• e‐learning market in India is estimated worth INR A bn in 20‐‐
and is expected to grow at a CAGR of x per cent to reach INR B
bn in 20‐‐ INR bn
• E‐learning comprises – 200
• Segment 1 Q
• Segment 2 150 + u %
• Segment 3
• Segment 4
LE 100
50
P
• Some of the major drivers identified in the market include: P
• Factor 1 0
M
• Factor 2
SA
• Factor 3
• The major trends observed in the e‐learning market are:
• Trend 1
• Trend 2
20‐‐
Education Market Segmentation
20‐‐e
A
• Trend 3 p% B
• Trend 4 w%
C
u% v% x%
t% y% D
12% E
q% 49%
F
s%
G
H
I
r%
J
Source: Note:
11

12. Competitive Landscape (3/3)
Competitive Scenario
ED
Company Name Ventures
Excelsoft 4C Learning W3Varsity MSL Learning Swift Solution Zeus Systems
Financial Information (INR mn – FY 2010)
Total Revenue ‐ ‐ ‐ ‐ ‐ ‐ ‐
Net Profit/(loss) ‐ ‐ ‐ ‐ ‐ ‐ ‐
Major Market Segments (courses/subjects)
eLearning:
Content Development       
Software Development       
Custom Application
Development       
Solution Implementation       
Custom LMS
      
Multimedia and
Animation       
eMBA courses       
Mobile eLearning       
SAMPLE H: High; L: Low; M: Medium Offered  Not Offered
12

13. Thank you for the attention
MSL Learning Systems Pvt. Ltd. is a part of Netscribes’ Education Company Profile
Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Jitendra Punjabi
Phone: +91 22 4098 7530 Phone: +91 33 4064 6215
E‐Mail: gagan.uppal@netscribes.com E‐Mail: jitendra.punjabi@netscribes.com
About Netscribes
Netscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment
& business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a
true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and
growth objectives.
This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.
Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes
(India) Pvt. Ltd. and no part may be reproduced without prior written permission.
www.netscribes.com
13