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3. Neverstopfeedingyour mind.
3. Never     1. Books             Kinokuniya             www.kinokuniya.comstop         2. Magazines             Directory...
6.Don’tpolishturds.Move on.
7.Does it  smell?
Smell
Sight
Touch
Sound
Taste
Touch, smell and sight
9.Work withthe best.And letthem do theirbest.
11.Takethe timeto learnorigami.
Singapore
USA
15.Grids are good.The DivineProportion andthe theory ofcomposition
PHi – The Golden Section
16. Lovetype, andlearn howto carefor it.
16. Lovetype, andlearn howto carefor it.
17. Jointhe designcommunity
20. Inspirationis all around you.Keep it safe.
21.“If itlooks right.It is right.”          Robert WatersFind a different view.
22.Colour isyoursecretweapon.
vibration
motion
emotion
22. Learnthe rules.And then howto break therules.   But don’t    do this.
Negative headline                             Over use of colour         Poor photography                            Crowe...
24.Haveanothercreativeoutlet.
25.Keepan eye onthe verybest in onlinedesign.
26.Avoidthese visualcliches.
The exception
The exception
The exception
27. Whosaw Annie?ANNIE LEIBOVITZ:A PHOTOGRAPHER’SLIFE 1990 – 2005
28.Alwayshave theproduct onyour desk.
29.Don’t be afraid  of white space.
30. Followthe leaders.
31. Whatto showDon.
1. Be on time, be enthusiastic and positive. Be yourself.2. Your Book:Begin with a great idea and end with an even better ...
6. Show a good range of work. Multi channel and brands.7. Always adapt your book for your audience and rehearse   your pre...
32.Neverforget.          ‘Big ideas are your last legal means           of an unfair creative advantage.’
33.Love your job.
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
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'33 things I know about Art Direction'

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Things that might just help young Art Directors and all creatives

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Transcript of "'33 things I know about Art Direction'"

  1. 1. 3. Neverstopfeedingyour mind.
  2. 2. 3. Never 1. Books Kinokuniya www.kinokuniya.comstop 2. Magazines Directoryfeeding www.directnewideas.com 3. Sites & Blogsyour mind. Direct Daily www.directdaily.com
  3. 3. 6.Don’tpolishturds.Move on.
  4. 4. 7.Does it smell?
  5. 5. Smell
  6. 6. Sight
  7. 7. Touch
  8. 8. Sound
  9. 9. Taste
  10. 10. Touch, smell and sight
  11. 11. 9.Work withthe best.And letthem do theirbest.
  12. 12. 11.Takethe timeto learnorigami.
  13. 13. Singapore
  14. 14. USA
  15. 15. 15.Grids are good.The DivineProportion andthe theory ofcomposition
  16. 16. PHi – The Golden Section
  17. 17. 16. Lovetype, andlearn howto carefor it.
  18. 18. 16. Lovetype, andlearn howto carefor it.
  19. 19. 17. Jointhe designcommunity
  20. 20. 20. Inspirationis all around you.Keep it safe.
  21. 21. 21.“If itlooks right.It is right.” Robert WatersFind a different view.
  22. 22. 22.Colour isyoursecretweapon.
  23. 23. vibration
  24. 24. motion
  25. 25. emotion
  26. 26. 22. Learnthe rules.And then howto break therules. But don’t do this.
  27. 27. Negative headline Over use of colour Poor photography Crowed layout Illegible body copy Dominant branding Confused CTA
  28. 28. 24.Haveanothercreativeoutlet.
  29. 29. 25.Keepan eye onthe verybest in onlinedesign.
  30. 30. 26.Avoidthese visualcliches.
  31. 31. The exception
  32. 32. The exception
  33. 33. The exception
  34. 34. 27. Whosaw Annie?ANNIE LEIBOVITZ:A PHOTOGRAPHER’SLIFE 1990 – 2005
  35. 35. 28.Alwayshave theproduct onyour desk.
  36. 36. 29.Don’t be afraid of white space.
  37. 37. 30. Followthe leaders.
  38. 38. 31. Whatto showDon.
  39. 39. 1. Be on time, be enthusiastic and positive. Be yourself.2. Your Book:Begin with a great idea and end with an even better one.3. You’re an Art Director, Presentation is very important.Portfolio vs iBook vs iPad2 (Don is a writer, consider your audience) 4. BE BRUTAL: Three great ideas, always beats thirty three average ones. 5. Turn great ideas, into great campaigns.
  40. 40. 6. Show a good range of work. Multi channel and brands.7. Always adapt your book for your audience and rehearse your presentation. (It really helps)8. Show at least one fully art directed campaign. 9. Talk about your creative interests outside of advertising. 10. Listen carefully to all the feedback and advice. Act on the pieces that feel right or you keep getting.
  41. 41. 32.Neverforget. ‘Big ideas are your last legal means of an unfair creative advantage.’
  42. 42. 33.Love your job.
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