1. Be on time, be enthusiastic and positive. Be yourself.2. Your Book:Begin with a great idea and end with an even better one.3. You’re an Art Director, Presentation is very important.Portfolio vs iBook vs iPad2 (Don is a writer, consider your audience) 4. BE BRUTAL: Three great ideas, always beats thirty three average ones. 5. Turn great ideas, into great campaigns.
6. Show a good range of work. Multi channel and brands.7. Always adapt your book for your audience and rehearse your presentation. (It really helps)8. Show at least one fully art directed campaign. 9. Talk about your creative interests outside of advertising. 10. Listen carefully to all the feedback and advice. Act on the pieces that feel right or you keep getting.
32.Neverforget. ‘Big ideas are your last legal means of an unfair creative advantage.’