'33 things I know about Art Direction'
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'33 things I know about Art Direction'

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Things that might just help young creatives

Things that might just help young creatives

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'33 things I know about Art Direction' Presentation Transcript

  • 1. 3. Neverstopfeedingyour mind.
  • 2. 3. Never 1. Books Kinokuniya www.kinokuniya.comstop 2. Magazines Directoryfeeding www.directnewideas.com 3. Sites & Blogsyour mind. Direct Daily www.directdaily.com
  • 3. 6.Don’tpolishturds.Move on.
  • 4. 7.Does it smell?
  • 5. Smell
  • 6. Sight
  • 7. Touch
  • 8. Sound
  • 9. Taste
  • 10. Touch, smell and sight
  • 11. 9.Work withthe best.And letthem do theirbest.
  • 12. 11.Takethe timeto learnorigami.
  • 13. Singapore
  • 14. USA
  • 15. 15.Grids are good.The DivineProportion andthe theory ofcomposition
  • 16. PHi – The Golden Section
  • 17. 16. Lovetype, andlearn howto carefor it.
  • 18. 16. Lovetype, andlearn howto carefor it.
  • 19. 17. Jointhe designcommunity
  • 20. 20. Inspirationis all around you.Keep it safe.
  • 21. 21.“If itlooks right.It is right.” Robert WatersFind a different view.
  • 22. 22.Colour isyoursecretweapon.
  • 23. vibration
  • 24. motion
  • 25. emotion
  • 26. 22. Learnthe rules.And then howto break therules. But don’t do this.
  • 27. Negative headline Over use of colour Poor photography Crowed layout Illegible body copy Dominant branding Confused CTA
  • 28. 24.Haveanothercreativeoutlet.
  • 29. 25.Keepan eye onthe verybest in onlinedesign.
  • 30. 26.Avoidthese visualcliches.
  • 31. The exception
  • 32. The exception
  • 33. The exception
  • 34. 27. Whosaw Annie?ANNIE LEIBOVITZ:A PHOTOGRAPHER’SLIFE 1990 – 2005
  • 35. 28.Alwayshave theproduct onyour desk.
  • 36. 29.Don’t be afraid of white space.
  • 37. 30. Followthe leaders.
  • 38. 31. Whatto showDon.
  • 39. 1. Be on time, be enthusiastic and positive. Be yourself.2. Your Book:Begin with a great idea and end with an even better one.3. You’re an Art Director, Presentation is very important.Portfolio vs iBook vs iPad2 (Don is a writer, consider your audience) 4. BE BRUTAL: Three great ideas, always beats thirty three average ones. 5. Turn great ideas, into great campaigns.
  • 40. 6. Show a good range of work. Multi channel and brands.7. Always adapt your book for your audience and rehearse your presentation. (It really helps)8. Show at least one fully art directed campaign. 9. Talk about your creative interests outside of advertising. 10. Listen carefully to all the feedback and advice. Act on the pieces that feel right or you keep getting.
  • 41. 32.Neverforget. ‘Big ideas are your last legal means of an unfair creative advantage.’
  • 42. 33.Love your job.