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Get Creative with
Your Campaign
@Razoo Razoo Giving
Tweet about today’s webinar #RazooGT15
#RazooGT15
Webinar ID# 111-922-771
Amplify your #GivingTuesday campaign
with Social Media
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Sam Lundquist
Creative Director
sam@razoo.com
• Our #GivingTuesday Event
• Let’s Get Creative
• Wrap-Up and Q&A
Today’s Agenda
#RazooGT15
A 24-Hour Giving Day
on December 1, 2015
from Midnight ET to Midnight PT
A Giving Day on Razoo
24 hours of online fundraising
that unites communities and causes
through common goals and friendly competition.
#RazooGT15
Why a Giving Day?
Acquire

New
Donors
Engage
Your
Supporters
Boost
End-of-Year
Giving
Prizes
and
Incentives
#RazooGT15
Today, let’s get creative.
#RazooGT15
Photos Videos
#RazooGT15
#RazooGT15
+ =
2xmore likely
to reach
goal
#RazooGT15
#RazooGT15
#RazooGT15
#RazooGT15
#RazooGT15
#RazooGT15
#RazooGT15
All you need…
#RazooGT15
…your phone!
#RazooGT15
Photos
#RazooGT15
Photos
Select Your Subject
People
Faces connect others
to your story.
Action
Great action shots
give photos energy.
Emotion
Capture emotions to
help others relate.
Work
Show people what
you do.
#RazooGT15
Photos
Frame Your Subject
Use the Rule of Thirds
Line up your subject
with the gridlines,
not the boxes.
Don’t center
your images.
Your photos
will lack energy.
#RazooGT15
Photos
Frame Your Subject
Try not to use
your phone’s zoom.
Your image will get
blurry and grainy.
Move toward
your subject.
Physically get closer
toward your image.
#RazooGT15
Photos
Frame Your Subject
Go landscape!
Especially when
shooting people.
You’ll have more
flexibility later.
#RazooGT15
Photos
Add Text and Graphics
Inspirational
Quotes
Event
Promotion
Holiday
Wishes
Mission
Statements
Cool
Statistics
Blog
Images
#RazooGT15
Photos
Add Graphics
$1.99
for iPhone, iPad,
and Android
#RazooGT15
Photos
Add Filters and Editing
Filters can make
your photos shine.
Pop your colors.

Add some age.

Change the mood.
Don’t overdo it!
Only add filters
for a reason.
Create layouts.
Add multiple photos
into one image.
#RazooGT15
Photos
Add Filters and Editing
FREE
for iPhone, iPad,
and Android
Share to
Twitter, Facebook,
Pinterest, Albums,
Emails, and Printing
Formats
Only square
“Polaroid” format
#RazooGT15
Photos
Add Filters and Editing
FREE
for iPhone, iPad,
and Android
Share to
Twitter, Facebook,
Pinterest, Albums,
Emails, and Printing
Formats
Square
Editing
Awesomely easy
layout tools
#RazooGT15
Layout
Photos
Add Filters and Editing
FREE
for iPhone, iPad,
and Android
Share to
Twitter, Facebook,
Pinterest, Albums,
Emails, and Printing
Formats
Any format
Editing
Filters, image tuning,
color controls
#RazooGT15
Videos
#RazooGT15
#RazooGT15
Videos
Find Your Light
Lots of light!
Outdoor, bright light

is the best.
Supplement your light
if needed.
Get overhead light.
Don’t go into the light.
Keep the bright light BEHIND
you so it can illuminate your
subject.
#RazooGT15
Videos
Frame Your Subject
Go landscape!
Especially when
shooting people.
You’ll have more
flexibility later.
#RazooGT15
Videos
Get Good Sound
Get quiet.
Find a quiet space
to shoot if you need
to hear words.
Use microphones
only if necessary.
You can plug a microphone
directly into your smartphone.
#RazooGT15
Videos
Editing
Share to
YouTube, Vimeo,
or a file.
Editing
Add voiceover, slow
motion, music, sound,
transitions, effects,

and more.
#RazooGT15
iMovie
FREE
for iPhone,
iPad, and Mac
Videos
Editing
iMovie
#RazooGT15
FREE
for iPhone,
iPad, and Mac
If you’re reading this on
SlideShare, advance to the
next slide to watch this video.
If you’ve downloaded the slides
on PDF, watch from this link:
https://youtu.be/CaJSIxQnQHc
Videos
Editing
Share to
YouTube, Vimeo,
or a file.
Editing
Turn photos and
videos into
AWESOME
slideshows.
#RazooGT15
FREE for NPs
online and

iPhone and Android
Animoto
Videos
Editing
#RazooGT15
FREE for NPs
online and

iPhone and Android
Animoto
If you’re reading this on
SlideShare, advance to the next
slide to watch this video.
If you’ve downloaded the slides
on PDF, watch from this link:
https://youtu.be/PKPIwPuW5kQ
#RazooGT15
+ =
2xmore likely
to reach
goal
#RazooGT15
A 24-Hour Giving Day
on December 1, 2015
from Midnight ET to Midnight PT
Got questions? support@razoo.com
Join us at givingtuesday.razoo.com

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