Your #GivingTuesday campaign’s success will largely hinge on your communication strategy and your artistic creativity. But creativity isn’t something that’s reserved just for the pros! Anyone with a phone and some simple tools and apps can create amazing things that will make an impact for #GivingTuesday.
In this presentation, we focus on taking great photos and videos and editing on-a-shoestring with simple yet powerful mobile apps that anyone on your team has at their fingertips.
IN THIS PRESENTATION YOU WILL LEARN:
• how photos and videos help you reach your fundraising goals
• tips on framing your subjects and editing photos/videos
• cheap or free apps that will give you professional results
Does your nonprofit want to participate in #GivingTuesday this year? It’s easy! Visit http://givingtuesday.razoo.com to register your organization and get started.
22. Photos
Select Your Subject
People
Faces connect others
to your story.
Action
Great action shots
give photos energy.
Emotion
Capture emotions to
help others relate.
Work
Show people what
you do.
#RazooGT15
23. Photos
Frame Your Subject
Use the Rule of Thirds
Line up your subject
with the gridlines,
not the boxes.
Don’t center
your images.
Your photos
will lack energy.
#RazooGT15
24. Photos
Frame Your Subject
Try not to use
your phone’s zoom.
Your image will get
blurry and grainy.
Move toward
your subject.
Physically get closer
toward your image.
#RazooGT15
25. Photos
Frame Your Subject
Go landscape!
Especially when
shooting people.
You’ll have more
flexibility later.
#RazooGT15
26. Photos
Add Text and Graphics
Inspirational
Quotes
Event
Promotion
Holiday
Wishes
Mission
Statements
Cool
Statistics
Blog
Images
#RazooGT15
28. Photos
Add Filters and Editing
Filters can make
your photos shine.
Pop your colors.
Add some age.
Change the mood.
Don’t overdo it!
Only add filters
for a reason.
Create layouts.
Add multiple photos
into one image.
#RazooGT15
29. Photos
Add Filters and Editing
FREE
for iPhone, iPad,
and Android
Share to
Twitter, Facebook,
Pinterest, Albums,
Emails, and Printing
Formats
Only square
“Polaroid” format
#RazooGT15
30. Photos
Add Filters and Editing
FREE
for iPhone, iPad,
and Android
Share to
Twitter, Facebook,
Pinterest, Albums,
Emails, and Printing
Formats
Square
Editing
Awesomely easy
layout tools
#RazooGT15
Layout
31. Photos
Add Filters and Editing
FREE
for iPhone, iPad,
and Android
Share to
Twitter, Facebook,
Pinterest, Albums,
Emails, and Printing
Formats
Any format
Editing
Filters, image tuning,
color controls
#RazooGT15
34. Videos
Find Your Light
Lots of light!
Outdoor, bright light
is the best.
Supplement your light
if needed.
Get overhead light.
Don’t go into the light.
Keep the bright light BEHIND
you so it can illuminate your
subject.
#RazooGT15
35. Videos
Frame Your Subject
Go landscape!
Especially when
shooting people.
You’ll have more
flexibility later.
#RazooGT15
36. Videos
Get Good Sound
Get quiet.
Find a quiet space
to shoot if you need
to hear words.
Use microphones
only if necessary.
You can plug a microphone
directly into your smartphone.
#RazooGT15
37. Videos
Editing
Share to
YouTube, Vimeo,
or a file.
Editing
Add voiceover, slow
motion, music, sound,
transitions, effects,
and more.
#RazooGT15
iMovie
FREE
for iPhone,
iPad, and Mac
38. Videos
Editing
iMovie
#RazooGT15
FREE
for iPhone,
iPad, and Mac
If you’re reading this on
SlideShare, advance to the
next slide to watch this video.
If you’ve downloaded the slides
on PDF, watch from this link:
https://youtu.be/CaJSIxQnQHc
39. Videos
Editing
Share to
YouTube, Vimeo,
or a file.
Editing
Turn photos and
videos into
AWESOME
slideshows.
#RazooGT15
FREE for NPs
online and
iPhone and Android
Animoto
40. Videos
Editing
#RazooGT15
FREE for NPs
online and
iPhone and Android
Animoto
If you’re reading this on
SlideShare, advance to the next
slide to watch this video.
If you’ve downloaded the slides
on PDF, watch from this link:
https://youtu.be/PKPIwPuW5kQ