Witi nov 2013

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Witi nov 2013

  1. 1. 5 RIDICULOUSLY SAVVY ACTIONS TO RAMP UP ! WOMEN IN TECHNOLOGY SOCIAL MEDIA PRESENCE Michele Price, Breakthrough Business Strategies @ProsperityGal #BREAKTHROUGH radio
  2. 2. Who is your target audience? IDENTIFY @ProsperityGal #BREAKTHROUGH radio
  3. 3. COMPELLING QUESTIONS TO ASK • Is your audience on social? • Are they active in social? • How are they engaging? • Who are they following? • What platforms are they on? @ProsperityGal #BREAKTHROUGH radio
  4. 4. @ProsperityGal @ProsperityGal #BREAKTHROUGH radio #BREAKTHROUGH radio
  5. 5. DETERMINE @ProsperityGal #BREAKTHROUGH radio
  6. 6. HOW TO ENGAGE • Knowing where is best channel • Knowing what is the end goal • Knowing the best voice • Being willing to test @ProsperityGal #BREAKTHROUGH radio
  7. 7. @ProsperityGal @ProsperityGal #BREAKTHROUGHradio radio #BREAKTHROUGH
  8. 8. LISTEN @ProsperityGal #BREAKTHROUGH radio
  9. 9. WHAT DO YOU MEAN? • Did you know what problems your customers are vocalizing? • Do you know where your competitors are - that you aren’t? • Are you gaining leverage or losing ground? @ProsperityGal #BREAKTHROUGH radio
  10. 10. It’s About Behavior @ProsperityGal #BREAKTHROUGH radio
  11. 11. EVALUATE @ProsperityGal #BREAKTHROUGH radio
  12. 12. GATHER YOUR RESOURCES • Are you creating internally? • Are you outsourcing? • How will you manage your resources? • Can you ramp up when necessary? @ProsperityGal #BREAKTHROUGH radio
  13. 13. @ProsperityGal #BREAKTHROUGH radio
  14. 14. CREATE @ProsperityGal #BREAKTHROUGH radio
  15. 15. HOW WILL YOU DISTRIBUTE? • What will you share? • Where will you share it & why? • How often will you publish? • Are you integrating with your marketing message? • Is everyone across all channels active? @ProsperityGal #BREAKTHROUGH radio
  16. 16. @ProsperityGal #BREAKTHROUGH radio
  17. 17. Don’t Blow IT! @ProsperityGal @ProsperityGal #BREAKTHROUGH radio #BREAKTHROUGH radio
  18. 18. MICHELE PRICE michele@whoisMichelePrice.com ! #BREAKTHROUGH radio ! SMARTER Strategies with BREAKTHROUGH Results

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