#Razoo101: a Guide for Nonprofits
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#Razoo101: a Guide for Nonprofits
- 1. Razoo 101: A Guide for Nonprofits Webinar
- 2. ! • Creating meaningful giving experiences and making it easier for donors to support the causes they care about • $200 million+ in donations • 30,000+ nonprofits • 60+ Giving Days Razoo’s Mission
- 3. Who Am I? ! Beandrea Razoo Support Specialist Email: support@razoo.com Twitter: @razoo Facebook.com/RazooGiving
- 4. • Claim ! • Customize ! • Manage ! ! Overview
- 5. Step 1: Claim • Search for your nonprofit in the Razoo database ! • Request admin access: www.razoo.com/claim ! • 1-2 business days ! • 10 > administrators per nonprofit
- 6. Step 2: Customize ! • Setup your page through the Customization Tabs ! • Edit and Images/Video is where most of the setup happens !
- 7. Edit : Summary ! ! ! !! ! • Enter a brief description of your organization’s mission ! • 140 character limit ! ! !
- 8. Edit: Tell Your Story
- 9. ! • Communicate impact of small donations $100 1 veterinary check-up $75 1 cat adoption fee $50 2 inoculations $25 1 month of prescriptions $10 10 cans of cat food Edit: Suggested Donations
- 11. • Images are powerful ! • Use lots of imagery Customize: Images/Video
- 12. • Fundraisers with at least one image raise 2x more money than those without ! Customize: Images/Video
- 13. ! • Videos provide a memorable, shareable, multimedia experience, and don’t have to be fancy to be effective. ! ! Customize: Video
- 14. • Fundraisers with at least one video raise 2x more money than those without Customize: Video
- 15. Make a video Customize: Video
- 17. • Thank donors twice as often as you ask them to give. ! • Treatment of donors 2-5 days after giving can turn one-time donors into repeat donors. Customize: Thank Donors
- 18. Customize: Share
- 19. Share early! Share often!! • Email is most effective for sharing a fundraiser ! • Email has highest donor conversion rates of any form of communication Customize: Share
- 20. Customize: Share
- 21. Customize: Share
- 22. • The first few days of any fundraiser are critical to its success.!!! • Fundraisers receiving their first donation during the first three days are far more likely to hit their goal, regardless of campaign length. ! !support.razoo.com Kick things off with a bang! Customize: Share
- 26. Appears below ‘Donate Now’ box Customize: Cause Setup
- 27. • Donations Report • Disbursement Report Manage
- 28. 20+ fields tracking donations: • Timestamp • Donor contact info • Processing charge details (4.9%) Manage: Donations
- 29. • Download Donations Report to Excel CSV Manage: Donations
- 30. • How: Check via snail mail or EFT • When: • Calendar month *after* donation is made on 10th of the month • EFT 2x/month on 10th & 25th ! Manage: Disbursements
- 32. Q & A Chat questions using the Gotomeeting Control Panel
- 33. • Projects & Fundraisers • Teams • Resources More Features
- 34. Projects ! Projects = Nonprofit Admins!!!!! ! !
- 36. • Leaderboard for a group of fundraisers ! • Tracks overall progress of group & individual ! • Encourage friendly competition for walkathons, marathons, service trips, etc. Teams
- 37. Teams
- 38. • Bedlam Theatre in MN locked their director in a cage during a 24- hour Giving Day. ! • Each donation counted toward a reward – water, food, stretch break, etc. ! • Raised over $6,000 in 24 hours Get Creative!
- 39. Resources ! !• YouTube Tutorials – RazooGiving • news.razoo.com – Tips, updates • support.razoo.com – FAQs !
- 40. Success Stories !! • Big Cat Rescue ! • TURN Community Services ! • Women Stepping Up on #GivingTuesday (Women’s Foundation of CA) ! • Many more! !
- 41. Customer Support 202.800.1618 support@razoo.com ! Mon-Fri 9 AM – 8 PM EDT Thank You!