Nj in transition 20130415

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Nj in transition 20130415

  1. 1. April 15, 2013 Page 1 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Video Resume & Chat!And why it matters to your success!
  2. 2. April 15, 2013 Page 2 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!How’s your Google juice?
  3. 3. April 15, 2013 Page 3 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Acceptance curve (2011)“Law of Diffusion” Wikipedia imageVideo Use byBusinessesSocial MediaUse by Businesses
  4. 4. April 15, 2013 Page 4 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Acceptance curve (2012)“Law of Diffusion” Wikipedia imageVideo Use byBusinessesSocial MediaUse by BusinessesVideo HangoutsUsed byBusinesses
  5. 5. April 15, 2013 Page 5 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Acceptance curve (2013)“Law of Diffusion” Wikipedia imageVideo Use byBusinessesSocial MediaUse by BusinessesVideo HangoutsUsed byBusinesses
  6. 6. April 15, 2013 Page 6 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!RememberPROMOTION&ENGAGIINGISYOURRESPONSIBILITY
  7. 7. April 15, 2013 Page 7 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Every share is a potential sparktoward a wildfire of awarenessand engagement.Source: ReelSEO Video Marketing: The Social Video Blueprint, Part 4
  8. 8. April 15, 2013 Page 8 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!No find strategy5Post
  9. 9. April 15, 2013 Page 9 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!ROI for social mediaReturnOnInvolvement
  10. 10. April 15, 2013 Page 10 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!It’s notwhether or not you are onlineanymore…It’s now abouthow frequently & how longyou are online!
  11. 11. April 15, 2013 Page 11 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!If a picture is worth1,000 wordsImagine whatOne video is worth!
  12. 12. April 15, 2013 Page 12 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Nothingdemonstrates better thanan actual demonstration!
  13. 13. April 15, 2013 Page 13 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!It’s not all cats & babies2nd largest search engineVideo is socialIncreased sales & conversion rateGet to know you…trust you……and believe in you
  14. 14. April 15, 2013 Page 14 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
  15. 15. April 15, 2013 Page 15 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!YouTube
  16. 16. April 15, 2013 Page 16 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Videos&Video Resumes&Video ConferencingBuilds Trust!
  17. 17. April 15, 2013 Page 17 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Illustrates your character
  18. 18. April 15, 2013 Page 18 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Find the influencersIt’s not who you know,it’s who knows you andwhat they share about you!~ Jeffrey Gitomer
  19. 19. April 15, 2013 Page 19 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Control your image
  20. 20. April 15, 2013 Page 20 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Who’s talking about you
  21. 21. April 15, 2013 Page 21 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!7Promote
  22. 22. April 15, 2013 Page 22 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!11%21%68%SkilledUnawareFearFear & talentPublic speakingPublic opinionLoss of controlNot knowing what to talkaboutNot knowing where to startNot knowing how to do itFear of the unknown
  23. 23. April 15, 2013 Page 23 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Google PlusSearch kingProfilePlacesTHE plusHangouts (on air)Events
  24. 24. April 15, 2013 Page 24 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Google+ is a must
  25. 25. April 15, 2013 Page 25 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Hangouts (on air)Video conferencing/chatTen seatsInterfaced applications
  26. 26. April 15, 2013 Page 26 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Invite for private/public
  27. 27. April 15, 2013 Page 27 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!EventsSpecial invitesOrganized sharingPay To participate
  28. 28. April 15, 2013 Page 28 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Google+ hangout tools
  29. 29. April 15, 2013 Page 29 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Be the presenter you can bePicture from “The Jetsons” cartoon TV series
  30. 30. April 15, 2013 Page 30 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!What are you learning
  31. 31. April 15, 2013 Page 31 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Who are you trying to reach
  32. 32. April 15, 2013 Page 32 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Video interview basicsHow is your stage?How do you look?How will you brand?
  33. 33. April 15, 2013 Page 33 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Showing your nerves
  34. 34. April 15, 2013 Page 34 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Dress for success4Present
  35. 35. April 15, 2013 Page 35 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Eye contact4Present
  36. 36. April 15, 2013 Page 36 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!SMILE for the camera
  37. 37. April 15, 2013 Page 37 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Trigger rememberance
  38. 38. April 15, 2013 Page 38 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Every second countsEarn trust firstEngage or lose themEngage with a questionNo one gives a poop whoyou are until you earnviewers trust!
  39. 39. April 15, 2013 Page 39 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Be memberableNot Boring!
  40. 40. April 15, 2013 Page 40 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!3 e’s of building trustmake sure your content:educates,entertains &empowersyour (inter)viewers!
  41. 41. April 15, 2013 Page 41 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!ContentContextStructure
  42. 42. April 15, 2013 Page 42 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!BelievabilityTrumpsCredibility
  43. 43. April 15, 2013 Page 43 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Believability isVocal Variety Level + Tempo + PausesTone Authority + Empathy + InspirationFacial Expression Eyes + PostureWords Message
  44. 44. April 15, 2013 Page 44 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!TalkWITHNot@Your audience
  45. 45. April 15, 2013 Page 45 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!I:U ratio
  46. 46. April 15, 2013 Page 46 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Audio mattersRepeat 10x Put a cup Fat lazy cat Hot and ColdWarm water with lemon(nothing caffeinated ormilk based)4Present
  47. 47. April 15, 2013 Page 47 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!What makes peoplewant to share~ Seth Godin
  48. 48. April 15, 2013 Page 48 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!FriendlyTrumpsFunny
  49. 49. April 15, 2013 Page 49 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!24%50%26%IntroductionBodyClosingScript structure
  50. 50. April 15, 2013 Page 50 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Start with why~ Simon Sinek
  51. 51. April 15, 2013 Page 51 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Share your storySuccinct & distinctmessageRelevant concept ofinterestIndividual connection withyouNo risk for the interviewer!Opportunity to build a trusting relationship!
  52. 52. April 15, 2013 Page 52 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Paint a pictureWhat do you have incommon?What three points about tomake about your character?Where is your passion?What stories can you share?
  53. 53. April 15, 2013 Page 53 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Avoid curse of knowledge
  54. 54. April 15, 2013 Page 54 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!It’s not what you knowA B C D E F G H I J K L M N O P Q R S T U V W X Y ZAudience You
  55. 55. April 15, 2013 Page 55 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Audience comfortOpportunity to build a trusting relationship!
  56. 56. April 15, 2013 Page 56 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Slide:ology1. Promote yourself with memorable pictures!2. No more than 20-30 words per slide!3. Use large fonts (think mobile)!4. Remove ALL in-slide animation!5. Only ONE transition style!
  57. 57. April 15, 2013 Page 57 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Present:ology1. NEVER read your slides!2. If it doesn’t add information…take it out!3. Allow a moment of silence before talking aboutthe slide…if at all!4. Leave them wanting more!5. Contact information!
  58. 58. April 15, 2013 Page 58 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!DoDo NotTryThe force is with you
  59. 59. April 15, 2013 Page 59 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!What’s your competition doing?
  60. 60. April 15, 2013 Page 60 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Your questions answeredTalkToUs@Viditude.com
  61. 61. April 15, 2013 Page 61 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Learn moreAvailable in theAmazon KindleStore
  62. 62. April 15, 2013 Page 62 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!You want to leverage video to increase your searchjuiceYou want help with one, some, or the entireYouTube Marketing processYou want to providevalue to your team orcustomers with asocial video seminar!You need Viditude! when
  63. 63. April 15, 2013 Page 63 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!The helpful combinationSPEECHCOACHBUSINESSSTRATEGISTVIDEO-GRAPHERYour YouTube Marketing Strategist!
  64. 64. April 15, 2013 Page 64 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Who is Pat FerdinandiMark Twain Said It Best:She was not quite what you would call refined.She was not quite what you would call unrefined.She was the kind of person that keeps a parrot.~ Following the Equator;Pudd’nhead Wilson’sNew Calendar
  65. 65. April 15, 2013 Page 65 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Find meViditudePat Ferdinandi ~ ViditudeViditudePat Ferdinandi ~ ViditudePat Ferdinandi ~ ViditudeViditude.com973.509.9427TalkToUs@Viditude.com
  66. 66. April 15, 2013 Page 66 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!973.509.9427TalkToUs@Viditude.com
  67. 67. April 15, 2013 Page 67 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!Who is Pat FerdinandiThe world of public speaking has expanded to the web. You now need a video to promote yourself, yourbrand, your product or service and company. You also need to know how to talk on camera through videochats. The art of public speaking teaches you how to speak clearly, concisely, and compellingly to connectwith viewers through a static video or chat. This opportunity has been so enticing that after 30 years inInformation Technology for Fortune 100 companies, Pat Ferdinandi took a sharp right turn to begin a newcareer . Pat leveraged her existing skills of business architecture, strategy planning, system design, andpublic speaking to help small companies demonstrate their value through video and video-chat. Ms.Ferdinandi speaks and instructs business people on how to talk to the camera and create the right video topromote their business on YouTube. She is a published author of 9 books (commercial and self-published).Her latest book is titled "Your Video Playbook: how to demonstrate your value through video.Mark Twain Said It Best:S h e w a s n o t q u i t e w h a t y o u w o u l d c a l l r e f i n e d .S h e w a s n o t q u i t e w h a t y o u w o u l d c a l l u n r e f i n e d .S h e w a s t h e k i n d o f p e r s o n t h a t k e e p s a p a r r o t .~ Following the Equator; Pudd’nhead Wilson’s New Calendar

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