Only 2% of cold calls result in an appointment
3% of emails result in a click (Source: Mail Chimp)
(Source: Leap Job)
YOUR CUSTOMERS JUST AREN’T THAT INTO YOU
Your prospects are 70% of the
way through the sales process
before they engage a rep.
WHAT ARE THEY DOING 70%
OF THE TIME?
Source: Google & Compete B2B Customer Study June 2013
MEET YOUR NEW SALES REP
DO YOU WANT YOUR
SALES REP TO BE
INTERACTIONS ONLINE CAN BE AS
DYNAMIC AS HUMAN INTERACTIONS
50%of car shoppers used video
while shopping for a car.
IT’S ABOUT CREATING ENGAGEMENT
IT’S NOT JUST ABOUT CREATING A VIDEO.
80% of your online visitors will watch a
video, while only 20% will actually read
content in its entirety.
People are 64% more likely to buy a
product after watching a video.
VIDEO AIN’T EASY • Timing
• Approval process
• Quickly outdated
• What kinds of videos?
Find the right production team
Bring in your production team on a regular basis
Get footage “in the can” for later use
Get timely feedback to your production company