HOW TO CROWDFUND FOR SOCIAL IMPACT                      We’ll begin shortly…     #startsomegood                   1
WHO’S PRESENTING?    Alex Budak                        Jill Carlson    Co-Founder                        Program Manager  ...
DETAILS •Jill will lead Q&A at the end of the webinar. •Tag your tweets with #startsomegood • We are recording this presen...
DOWNLOAD CASE STUDIES        http://ar.gy/SSGbook             #startsomegood
FELLOWSHIP APPLICATIONS OPEN FEB 1st           http://ar.gy/about               #startsomegood
#startsomegood
YANTI TURANG’S STORY             #startsomegood
#startsomegood
JENNIFER WINDRUM’S STORY             #startsomegood
#startsomegood
#startsomegood
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#startsomegood
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It’s all about               HOW you                 frame it.#startsomegood
STILL CONFUSED?   #startsomegood
#startsomegood
WHY DO WE PART WITH OUR MONEY? • An expectation of future financial return (investing) • A good or service we want (shoppi...
WHY DO WE PART WITH OUR MONEY? • An expectation of future financial return (investing) • A good or service we want (shoppi...
#startsomegood
THEORY OF CHANGE• Empower anyone, TO WINNING THE CAMPAIGN   PEOPLE ARE CENTRAL anywhere with a  great idea to create new f...
#startsomegood
#startsomegood
#startsomegood
#startsomegood
#startsomegood
#startsomegood
#startsomegood
COMMUNITIES Empower anyone, anywhere with a great idea to create new futures for their communities.    • One where people ...
#startsomegood
#startsomegood
#startsomegood
#startsomegood
#startsomegood
#startsomegood
#startsomegood
#startsomegood
#startsomegood
DEVELOPING A MARKETING PLAN• HAVE A PLAN  Empower anyone,         anywhere with a•   great idea INITIAL DONORS – futures f...
TYPES OF REWARDS •Empower anyone, anywhere  PERSONALIZED ACKNOWLEDGMENT   with a •great idea to create new futures for   S...
CREATING A VIDEOAUTHENTICBRIEFCOMPELLING              #startsomegood
3 MUSTS FOR CROWDFUNDING1. PLAN AHEAD2. START FAST3. FINISH STRONG            #startsomegood
#startsomegood
Q&A PLEASE SEND US QUESTIONS ON TWITTER USING #STARTSOMEGOOD OR SEND THEM IN THE CHAT WINDOW (RIGHT HAND SIDE)            ...
How to Crowdfund for Social Impact
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How to Crowdfund for Social Impact

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How to Crowdfund for Social Impact

  1. 1. HOW TO CROWDFUND FOR SOCIAL IMPACT We’ll begin shortly… #startsomegood 1
  2. 2. WHO’S PRESENTING? Alex Budak Jill Carlson Co-Founder Program Manager StartSomeGood YouthActionNet @abudak @carlsonjill @StartSomeGood @YouthActionNet #startsomegood
  3. 3. DETAILS •Jill will lead Q&A at the end of the webinar. •Tag your tweets with #startsomegood • We are recording this presentation. • We will send a follow up email to all registrants with the recording and slides. #startsomegood
  4. 4. DOWNLOAD CASE STUDIES http://ar.gy/SSGbook #startsomegood
  5. 5. FELLOWSHIP APPLICATIONS OPEN FEB 1st http://ar.gy/about #startsomegood
  6. 6. #startsomegood
  7. 7. YANTI TURANG’S STORY #startsomegood
  8. 8. #startsomegood
  9. 9. JENNIFER WINDRUM’S STORY #startsomegood
  10. 10. #startsomegood
  11. 11. #startsomegood
  12. 12. #startsomegood
  13. 13. #startsomegood
  14. 14. #startsomegood
  15. 15. #startsomegood
  16. 16. #startsomegood
  17. 17. #startsomegood
  18. 18. #startsomegood
  19. 19. #startsomegood
  20. 20. #startsomegood
  21. 21. It’s all about HOW you frame it.#startsomegood
  22. 22. STILL CONFUSED? #startsomegood
  23. 23. #startsomegood
  24. 24. WHY DO WE PART WITH OUR MONEY? • An expectation of future financial return (investing) • A good or service we want (shopping) • A future we hope to see (philanthropy) • A friend or community we want to support (relationships) #startsomegood
  25. 25. WHY DO WE PART WITH OUR MONEY? • An expectation of future financial return (investing) • A good or service we want (shopping) • A future we hope to see (philanthropy) • A friend or community we want to support (relationships) #startsomegood
  26. 26. #startsomegood
  27. 27. THEORY OF CHANGE• Empower anyone, TO WINNING THE CAMPAIGN PEOPLE ARE CENTRAL anywhere with a great idea to create new futures for their communities.• MOBILIZE THE COMMUNITY AS A MOVEMENT… AND MAKE YOUR CAMPAIGN AN AMPLIFIER #startsomegood 28
  28. 28. #startsomegood
  29. 29. #startsomegood
  30. 30. #startsomegood
  31. 31. #startsomegood
  32. 32. #startsomegood
  33. 33. #startsomegood
  34. 34. #startsomegood
  35. 35. COMMUNITIES Empower anyone, anywhere with a great idea to create new futures for their communities. • One where people are central to winning the campaign #startsomegood 36
  36. 36. #startsomegood
  37. 37. #startsomegood
  38. 38. #startsomegood
  39. 39. #startsomegood
  40. 40. #startsomegood
  41. 41. #startsomegood
  42. 42. #startsomegood
  43. 43. #startsomegood
  44. 44. #startsomegood
  45. 45. DEVELOPING A MARKETING PLAN• HAVE A PLAN Empower anyone, anywhere with a• great idea INITIAL DONORS – futures for LINE UP YOUR to create new EARLY MOMENTUM IS CRITICAL their communities.• USE DIFFERENT CHANNELS• TAILOR YOUR MESSAGES PER AUDIENCE• THE MORE PERSONAL, THE BETTER #startsomegood
  46. 46. TYPES OF REWARDS •Empower anyone, anywhere PERSONALIZED ACKNOWLEDGMENT with a •great idea to create new futures for SWAG •their communities. SOUVENIRS/CRAFTS • OBJECTS CREATED BY THE FUNDED PROJECT • UNIQUE EXPERIENCES OR ITEMS • ACCESS TO THE TEAM/SKILLS/SERVICES #startsomegood
  47. 47. CREATING A VIDEOAUTHENTICBRIEFCOMPELLING #startsomegood
  48. 48. 3 MUSTS FOR CROWDFUNDING1. PLAN AHEAD2. START FAST3. FINISH STRONG #startsomegood
  49. 49. #startsomegood
  50. 50. Q&A PLEASE SEND US QUESTIONS ON TWITTER USING #STARTSOMEGOOD OR SEND THEM IN THE CHAT WINDOW (RIGHT HAND SIDE) #startsomegood

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