This document outlines a YouTube success roadmap with 6 foundations: content strategy, optimization, distribution, community, advertising, and conversion. It provides tips for each element, such as creating helpful how-to content, optimizing video titles, tags and descriptions, sharing videos widely, engaging your subscriber community, using affordable advertising methods, and tracking results. The goal is to breakdown the science behind achieving YouTube success through a tested approach.
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Cheat Sheet: YouTube Success Roadmap
➔ Content Strategy: Create great content people want to watch, share, like and
comment on. Don’t just shout your messages from the rooftops.
➔ Optimization: Optimize videos based on search intent. Use advanced nested
keyword strategies. Use great titles, tags, descriptions & custom thumbnails.
Use playlists, cards, closed captions & UTM codes.
➔ Distribution: Share your video to over 100 sources, don’t wait for videos to be
found.
➔ Community: Create content that is worth subscribing to, add a subscribe
button to your branding watermark, put subscribe links in your descriptions.
Tell viewers to subscribe, comment and try to interact with them as much as
possible.
➔ Advertising: Video advertising is very inexpensive if you do it right. Don’t be
afraid to use advertising. If people are searching for your products, have an
always on approach. Use pre-roll, instream ads to reach more people faster.
➔ Conversion: Track everything you do and make sure you know how YouTube
affects your overall sales, marketing funnel. A&B test everything you can.
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Content Strategy
Ban the words “Viral Video”
● We do suggest you play with video content that will be shared, commented on
and liked.
● Winning the lottery is not a business plan. This type of content should be a smaller
part of your budget to start.
● It’s true that viral content can be duplicated and many of us know how to make
this happen. However, most videos don’t go viral.
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Content Strategy
Video Production Tips:
● #1 ranking factor on YouTube is based on how long someone watches your video.
● How long should your videos be? As long as someone will watch them and not a
second longer .
● #2 ranking factor is based on velocity and social engagement.
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Optimization
Custom Thumbnails
YouTube thumbnails are the visual representation of your video and show up all over the place. Did you know
that the #1 organic source of views for many channels are related videos? For example, the videos on the right
hand side of YouTube that give you suggested video options and the ones that show up after a video ends.
Custom thumbnails are one of the most underrated and most forgotten things when people optimize YouTube
videos. On average, our custom thumbnails that are hand crafted and data driven are getting over 200%
increase from impressions to views than YouTube thumbnails without custom design.