Networking by Association(s) Paul E Maynard’s  Presentation to Dallas IABC October 12, 2010
Why do this? <ul><li>Interaction face-to-face </li></ul><ul><ul><li>This is about engagement </li></ul></ul><ul><li>Long t...
The Formula <ul><li>Find </li></ul><ul><li>Attend </li></ul><ul><li>Serve </li></ul>
Find <ul><li>Research </li></ul><ul><ul><li>Internet search </li></ul></ul><ul><ul><li>Business journal or newspaper </li>...
Attend <ul><li>Try out an event </li></ul><ul><ul><li>More than once </li></ul></ul><ul><li>Work the room </li></ul><ul><u...
Serve <ul><li>Participate </li></ul><ul><ul><li>Volunteer </li></ul></ul><ul><ul><ul><li>Write </li></ul></ul></ul><ul><ul...
Evaluating <ul><li>Where </li></ul><ul><ul><li>Go where your customers are </li></ul></ul><ul><ul><li>Know your environmen...
Types of Associations <ul><li>Peer professional </li></ul><ul><ul><li>IABC </li></ul></ul><ul><ul><li>AMA </li></ul></ul><...
Peer Professional <ul><li>“Your people”. They know: </li></ul><ul><ul><li>Your field </li></ul></ul><ul><ul><li>Your job <...
Peer Professional  Success Story <ul><li>Tom Dennis and DFW AMA </li></ul><ul><ul><li>Active volunteer </li></ul></ul><ul>...
Fraternal or Service <ul><li>Connects you to a cause </li></ul><ul><ul><li>And those in the community with the same intere...
Fraternal or Service  Success Story <ul><li>Jenny Dowdy and Rotary </li></ul><ul><ul><li>Preston Center and Frisco Sunrise...
Chambers <ul><li>Best way to learn your community </li></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Issues </li></u...
Chamber  Success Story <ul><li>Joan Nye and NDCC </li></ul><ul><ul><li>Only a member for 2 months </li></ul></ul><ul><ul><...
Business Groups <ul><li>Connect you to a variety of peers </li></ul><ul><ul><li>Connections at events </li></ul></ul><ul><...
Business  Success Story <ul><li>Elizabeth Naylor and CEO Networkers </li></ul><ul><ul><li>Long-time member </li></ul></ul>...
Homeowner’s Association Success Story <ul><li>Brien Caldwell and his homeowners’ association </li></ul><ul><ul><li>Officer...
National Business Groups <ul><li>National with local ties (chapters) </li></ul><ul><li>Market- or business-specific </li><...
Clubs <ul><li>Connect you to your direct peers </li></ul><ul><ul><li>Committee membership and chairmanships </li></ul></ul...
Clubs  Success Story <ul><li>University of Arizona Alumni Association </li></ul><ul><ul><li>Connections to major companies...
In Summary <ul><li>Know why you are doing this </li></ul><ul><li>Remember the formula—FAS </li></ul><ul><li>Use all of you...
For more information <ul><li>Paul E Maynard </li></ul><ul><ul><li>817-891-1167 </li></ul></ul><ul><ul><li>[email_address] ...
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Networking by Association(s)

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Presentation given to IABC Dallas on Tuesday, 10/12. Talks about how to use associations to grow your network. Describes types of groups and how to use them and be of service to them.

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Networking by Association(s)

  1. 1. Networking by Association(s) Paul E Maynard’s Presentation to Dallas IABC October 12, 2010
  2. 2. Why do this? <ul><li>Interaction face-to-face </li></ul><ul><ul><li>This is about engagement </li></ul></ul><ul><li>Long term </li></ul><ul><ul><li>This takes time </li></ul></ul><ul><li>Relationship building </li></ul><ul><ul><li>Pay attention </li></ul></ul><ul><li>Service </li></ul><ul><ul><li>Become a part of the organization </li></ul></ul>
  3. 3. The Formula <ul><li>Find </li></ul><ul><li>Attend </li></ul><ul><li>Serve </li></ul>
  4. 4. Find <ul><li>Research </li></ul><ul><ul><li>Internet search </li></ul></ul><ul><ul><li>Business journal or newspaper </li></ul></ul><ul><li>Ask around </li></ul><ul><ul><li>Do your peers and friends know about it? </li></ul></ul><ul><ul><li>Buzz? </li></ul></ul><ul><li>Determine if it is appropriate </li></ul><ul><ul><li>Who attends? </li></ul></ul><ul><ul><li>What is the value to you? </li></ul></ul><ul><li>Make a list and prioritize </li></ul><ul><ul><li>Rank them </li></ul></ul>
  5. 5. Attend <ul><li>Try out an event </li></ul><ul><ul><li>More than once </li></ul></ul><ul><li>Work the room </li></ul><ul><ul><li>Find out who are regulars, who are first timers </li></ul></ul><ul><li>Discover </li></ul><ul><ul><li>Why do people come to these things? </li></ul></ul><ul><ul><li>Who runs the organization? </li></ul></ul>
  6. 6. Serve <ul><li>Participate </li></ul><ul><ul><li>Volunteer </li></ul></ul><ul><ul><ul><li>Write </li></ul></ul></ul><ul><ul><ul><li>Greet </li></ul></ul></ul><ul><li>Organize </li></ul><ul><ul><ul><li>Communicate </li></ul></ul></ul><ul><li>Serve </li></ul><ul><ul><li>Committees </li></ul></ul><ul><ul><li>Boards </li></ul></ul>
  7. 7. Evaluating <ul><li>Where </li></ul><ul><ul><li>Go where your customers are </li></ul></ul><ul><ul><li>Know your environment </li></ul></ul><ul><li>What </li></ul><ul><ul><li>Know the shelflife </li></ul></ul><ul><ul><li>Consider time </li></ul></ul><ul><li>Who </li></ul><ul><ul><li>The host </li></ul></ul><ul><ul><li>The attendees </li></ul></ul><ul><ul><li>Guests </li></ul></ul><ul><li>Why </li></ul><ul><ul><li>Have a reason </li></ul></ul><ul><ul><li>Don’t oversaturate </li></ul></ul>
  8. 8. Types of Associations <ul><li>Peer professional </li></ul><ul><ul><li>IABC </li></ul></ul><ul><ul><li>AMA </li></ul></ul><ul><ul><li>DSVC </li></ul></ul><ul><ul><li>DPA </li></ul></ul><ul><li>Fraternal or service </li></ul><ul><ul><li>Rotary </li></ul></ul><ul><ul><li>Lions </li></ul></ul><ul><li>Civic </li></ul><ul><ul><li>Chambers of Commerce </li></ul></ul><ul><li>Business </li></ul><ul><ul><li>CEO Networkers </li></ul></ul><ul><ul><li>Homeowner’s associations </li></ul></ul><ul><ul><li>National groups </li></ul></ul><ul><li>Clubs </li></ul><ul><ul><li>Alumni Associations </li></ul></ul>
  9. 9. Peer Professional <ul><li>“Your people”. They know: </li></ul><ul><ul><li>Your field </li></ul></ul><ul><ul><li>Your job </li></ul></ul><ul><ul><li>Your work </li></ul></ul><ul><li>Could be partners </li></ul><ul><li>Could be clients </li></ul><ul><li>Recognize trends </li></ul>
  10. 10. Peer Professional Success Story <ul><li>Tom Dennis and DFW AMA </li></ul><ul><ul><li>Active volunteer </li></ul></ul><ul><ul><li>Board member </li></ul></ul><ul><ul><li>Company sponsorships </li></ul></ul><ul><ul><li>Had an impact on the organization </li></ul></ul>
  11. 11. Fraternal or Service <ul><li>Connects you to a cause </li></ul><ul><ul><li>And those in the community with the same interest </li></ul></ul><ul><li>Connects you to leaders in business and public office </li></ul><ul><ul><li>Levels the field </li></ul></ul><ul><li>Great outlet </li></ul><ul><ul><li>Your conscience </li></ul></ul><ul><ul><li>Sense of community and service </li></ul></ul>
  12. 12. Fraternal or Service Success Story <ul><li>Jenny Dowdy and Rotary </li></ul><ul><ul><li>Preston Center and Frisco Sunrise chapters </li></ul></ul><ul><ul><li>Active volunteer </li></ul></ul><ul><ul><li>Speaker </li></ul></ul><ul><ul><li>Host for events </li></ul></ul>
  13. 13. Chambers <ul><li>Best way to learn your community </li></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Issues </li></ul></ul><ul><li>Connects you to leaders in business and public office </li></ul><ul><ul><li>Committee membership and chairmanships </li></ul></ul><ul><ul><li>Connections at events </li></ul></ul><ul><li>Great outlet for finding business partners and clients </li></ul><ul><ul><li>Over time </li></ul></ul><ul><ul><li>Persistence </li></ul></ul><ul><ul><li>Consistency </li></ul></ul>
  14. 14. Chamber Success Story <ul><li>Joan Nye and NDCC </li></ul><ul><ul><li>Only a member for 2 months </li></ul></ul><ul><ul><li>Found several clients </li></ul></ul><ul><ul><li>Referred a dozen more </li></ul></ul><ul><ul><li>Active volunteer </li></ul></ul>
  15. 15. Business Groups <ul><li>Connect you to a variety of peers </li></ul><ul><ul><li>Connections at events </li></ul></ul><ul><li>Could be national or local </li></ul><ul><li>Great outlet for finding business partners as well as clients </li></ul><ul><li>Rely on word of mouth (WOM) for referrals </li></ul>
  16. 16. Business Success Story <ul><li>Elizabeth Naylor and CEO Networkers </li></ul><ul><ul><li>Long-time member </li></ul></ul><ul><ul><ul><li>More than 10 years </li></ul></ul></ul><ul><ul><ul><li>Weekly meeting </li></ul></ul></ul><ul><ul><li>WOM Referrals </li></ul></ul><ul><ul><ul><li>Almost all of her business </li></ul></ul></ul><ul><ul><ul><li>Referrals beget referrals </li></ul></ul></ul>
  17. 17. Homeowner’s Association Success Story <ul><li>Brien Caldwell and his homeowners’ association </li></ul><ul><ul><li>Officer </li></ul></ul><ul><ul><li>Board member </li></ul></ul><ul><ul><li>Increased his visibility </li></ul></ul><ul><ul><li>Built his network </li></ul></ul>
  18. 18. National Business Groups <ul><li>National with local ties (chapters) </li></ul><ul><li>Market- or business-specific </li></ul><ul><ul><li>BOMA </li></ul></ul><ul><ul><li>ASIS </li></ul></ul><ul><ul><li>NACS </li></ul></ul><ul><li>Move up or move down to connect within the network </li></ul>
  19. 19. Clubs <ul><li>Connect you to your direct peers </li></ul><ul><ul><li>Committee membership and chairmanships </li></ul></ul><ul><ul><li>Connections at events </li></ul></ul><ul><li>Great outlet for finding business partners more than clients </li></ul><ul><li>Would I be a member of a club that lets me be a member? </li></ul>
  20. 20. Clubs Success Story <ul><li>University of Arizona Alumni Association </li></ul><ul><ul><li>Connections to major companies </li></ul></ul><ul><ul><ul><li>Consulting </li></ul></ul></ul><ul><ul><ul><li>Aerospace </li></ul></ul></ul><ul><ul><ul><li>Construction and engineering </li></ul></ul></ul><ul><ul><li>Connections back to campus </li></ul></ul><ul><ul><ul><li>Alumni Association President </li></ul></ul></ul><ul><ul><ul><li>University President </li></ul></ul></ul>
  21. 21. In Summary <ul><li>Know why you are doing this </li></ul><ul><li>Remember the formula—FAS </li></ul><ul><li>Use all of your tools </li></ul><ul><li>Practice patience and persistence </li></ul>
  22. 22. For more information <ul><li>Paul E Maynard </li></ul><ul><ul><li>817-891-1167 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.linkedin.com/in/paulmaynard </li></ul></ul><ul><ul><li>www.facebook.com/thepaulmaynard </li></ul></ul><ul><ul><li>www.twitter.com/paulem53 </li></ul></ul>
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