The Unique Introduction


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Presentation to the North Dallas Chamber's Networking Skills Workshop. Co-presented with Alice Dykeman of Dykeman Associates.

Paul Maynard
Zachry Associates

Published in: Business, Technology
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The Unique Introduction

  1. 1. The Short Introductory Speech
  2. 2. What it is <ul><li>The basic tool of the networker </li></ul><ul><li>Brief and to the point </li></ul><ul><li>Describes you and your offering </li></ul>
  3. 3. Brand
  4. 4. Brevity <ul><li>What to do </li></ul><ul><li>Get to the point </li></ul><ul><li>Quickly and clearly </li></ul><ul><li>How long would you want to listen? </li></ul>
  5. 5. <ul><li>Identify yourself </li></ul><ul><li>Repetition helps you be memorable </li></ul><ul><li>Be clear </li></ul><ul><li>Enunciate </li></ul>Start & Finish With Your Name
  6. 6. Distill What it is You Do <ul><li>What you do </li></ul><ul><li>Who you serve </li></ul><ul><li>Your offering’s benefit </li></ul><ul><li>Where you are </li></ul><ul><li>Quantify </li></ul><ul><li>Link things </li></ul>
  7. 7. The Set Up <ul><li>Where to start </li></ul><ul><li>Begin the conversation </li></ul><ul><li>Extend your hand </li></ul><ul><li>Look people in the eye </li></ul><ul><li>Smile </li></ul>
  8. 8. Be “on” <ul><li>Relax, but be prepared </li></ul><ul><li>Know your starting place </li></ul><ul><li>Remember key facts and names </li></ul><ul><li>Have passion </li></ul>
  9. 9. <ul><li>The key facts about you </li></ul><ul><li>What sets you apart </li></ul><ul><li>Quantify what you do </li></ul><ul><li>What makes you unique? </li></ul><ul><li>Get to the point </li></ul>The Middle
  10. 10. <ul><li>“ I’ve produced events in 35 cities in 21 states and 7 countries.” </li></ul><ul><li>“ We’ve increased sales for our clients an average of 48%.” </li></ul><ul><li>“ Our technique doubled a clients’ qualified lead count in 3 months.” </li></ul>Quantifiable Examples
  11. 11. <ul><li>“ We help make families secure.” </li></ul><ul><li>“ We help our customers understand their customers.” </li></ul><ul><li>“ Everybody has an image—we help improve yours.” </li></ul>Qualitative Examples
  12. 12. A Business Example <ul><li>“ I’m Paul Maynard with Zachry Associates, a creative agency specializing in market research. We help our clients understand their customers and markets so they can spend wisely. I’m Paul Maynard with Zachry Associates.” </li></ul>
  13. 13. A Personal Example <ul><li>“ I’m Paul Maynard and I’m a dimensional marketer. I’ve helped companies reach their client through trade shows and events in 35 cities in 21 cities in 7 countries. I’m Paul Maynard.” </li></ul>
  14. 14. The End <ul><li>Always carry business cards </li></ul><ul><li>Really, everywhere </li></ul><ul><li>Make notes </li></ul><ul><li>Invite people to contact you </li></ul><ul><li>Handing them your card is a good way to end the conversation </li></ul>
  15. 15. The 10 Rules Have a strategy, be strategic, have a plan Ask, don’t talk Have energy Have stories Bring people into the conversation Always be on Know the dress code Be known Always carry business cards Be polite
  16. 16. In Summary <ul><li>Be brief </li></ul><ul><li>Start and finish with your name </li></ul><ul><li>Quantify what you do </li></ul><ul><li>Be clear </li></ul><ul><li>Have energy and passion </li></ul>
  17. 17. CONTACT INFO Paul Maynard [email_address] 214.675.0500 LinkedIn: http:// Facebook: Paul Maynard Twitter: PaulEM53