LinkedIn’s Culture of Transformation

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Culture is something we take pride in at LinkedIn. As the collective personality of our organization, it sets us apart, defines who we are and shapes what we aspire to be. Hundreds of companies have defined their unique cultures on SlideShare as part of the Culture Code campaign. We thought it was important for LinkedIn to join in this effort; we want everyone, including our current and our future employees, to know exactly what it’s like to work here.

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Why our executive team didn't write our culture deck, on Harvard Business Review: http://blogs.hbr.org/cs/2013/06/why_executive_teams_shouldnt_write.html Is corporate culture really about organizational structure and incentives? What the company’s founders and executive team is on a mission to accomplish? How those same people ideally want their culture projected to investors? Or is company culture more about who people are and how they interact – what commonalities they share, and how they work and play? Genuine culture is organic, not imposed. It’s why our executive team did not write our culture deck. Culture is what keeps people at Nanigans – not our mission statement or how our teams are structured. Our culture deck is a guide for company hiring and fit, as much as it is a signature of what’s made us so successful to date.

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We believe the only way to scale out Percolate is to distribute decision making out to the edges. That means we ask each and every person in the company to make decisions on behalf of the organization on a regular basis, without necessarily going to their manager to get advice or approval. Their guide instead must be the company’s culture. This values document is an attempt to officially record the values that we believe make Percolate great. Each value is paired with a question that anyone within Percolate could ask themselves to help them understand whether the decision they’re making is aligned with the company. The rubric we used to write and judge these values is: 1) Enables someone actually make a decision in the moment: a question to ask yourself to know whether you’re living up to that value. An algorithm for making decisions. 2) Aimed at our constituents: employees, customers, and partners. 3) Something that someone can disagree with: generic values don’t help anyone understand anything. 4) Something that can fit in a picture frame or is tweetable: the goal is for these values to sit on a wall in every office around the world. With that, here are the Percolate Values: GROWING: Startup = Growth. A startup isn’t determined by size; it’s a company fueled for growth. We must keep this spirit alive. THOUGHTFUL BY DESIGN: We aim for thoughtfulness in everything we do. This should be felt by colleagues, clients, and competition. JUDGE PERCOLATE AGAINST PERCOLATE: Know that everyone else has a lower bar than we do, never compromise. SHIPPING > NOT SHIPPING: Our orientation should always be towards delivery. Shipping, no matter how small, is always better than not. OWNERSHIP: You own this company. As we grow, it is your responsibility to ensure that we’re awesome. If it sucks, make it better. CONSTANT QUESTIONING: Asking ‘why?’ isn’t just for children. Being curious will make you and this company great. FOCUSED ON SCALE, BUT WILLING TO DO THINGS THAT DON’T: Sometimes the best way to reach scale in the long term is to do things that don’t in the short term. LED BY PRODUCT: Product is not just what we build, it’s the way we are. Everyone in the company should be thinking in, and building, products. NOT JUST A JOB: We want you to look back and feel that Percolate put your career on a new trajectory. You are proud, and you wouldn’t change a thing. JUST: At Percolate you are encouraged to run fast, be fearless, and work hard. If you make a mistake, let’s all learn from it. What do you think? If you believe in our values and would like to come work with us, please get in touch. percolate.com/jobs

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In 2011, Allegory – a small marketing firm with a passion for building brands – wanted to buy the URL www.CultureCode.com. It’s where we planned to launch products and services that would help organizations uncover their unique culture by identifying their underlying patterns, strengths and passions. The URL was taken. Fast forward four years and we launched our system of tools under the name CultureTalk (www.culturetalk.com). Born at the intersection of culture and communications, our #CultureCode speaks both to our big vision of helping individuals and organizations realize their true potential and from the heart of little agency where it all began.

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