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#CULTURECODE
HI!
WE’RE ROCK CONTENT.
It’s time to show our values to the world.
OUR CULTURE.
We have a unique way
of doing things.
What is culture?
Before
we begin
Beer at
the office?
Video
Games?
Flexible
hours?
Memes
no Chat?
Candies
and snacks?
Skateboards?
NOPE.
Culture IS NOT A SET
OF STATIC VALUES.
Pompous phrases.
It’s not something you
create and send via e-mail.
Because we believe in it, we listened to every Rocker about
what makes us unique. This is the result of that adventure.
Our culture
is a mixture of
WHO WE ARE and
WHO WE WANT TO BE.
This is the criteria we use to pick who we want
to work with and how we can help our Rockers
become who they want to be.
CLIENTS
OUR
TEAM
BUSINESS
PARTNERS
STAFF
This mixture applies
to our team, but, also,
to how we CHOOSE
our clients and
business partners.
After all, we are DIVERSE.
And these are the
values that UNITE US.
LEARNING
TEACHING TEAMWORK
SOLVING GROWING
Learning
We learn new things.
Every day. We have
a STUDENT’S HEART.
We have the skills and the knowledge to deliver great results.
But we choose not to settle down.
Learning
Since the beginning, our 3 founders are obsessed with learning:
Follows
1127 RSS feeds
daily
Read 100 books in
a year (seriously!)
yo kidding us? Built
his own arcade when
he was 13 years old.
DIEGO EDMAR PEÇANHA
#WALKTHETALK
How do we live this value?
BY READING BLOGS
and getting updated
on the MARKET’S
BEST PRACTICES.
PRO
TIP Follow rockcontent.com/blog daily. #RSS
Speaking to
OUR CLIENTS AND
BUSINESS PARTNERS
and understanding
their RESULTS.
KNOWING OURSELVES,
finding opportunities for
PERSONAL GROWTH.
Making
EXPERIMENTS.
Believing in the
scientific method.
OBSERVE
DRAW
CONCLUSION
ASK
BUILD A
HYPOTHESIS
TEST THE
HYPOTHESIS
OBTAIN
RESULTS
PUBLISH
SCIENTIFIC
METHOD
#doctorobvious
Finding the right mentors.
We learn with people who have already (or currently are) in the same situation as us.
We focus on having the best among us: people who did and do.
INFINITE. BOOKS.
That’s right.
Kindle or paper? No more questions.
Teaching
We are ALL STUDENTS,
but, also, WE ARE
TEACHERS.
Teaching is the fundamental piece of our business. We’ve created
a business that educates clients even before they become clients.
How to live this value?
By creating
EDUCATIONAL CONTENT.
If our content doesn’t make a person’s
day better, then we’ve failed.
PRO
TIP
We affect hundreds of thousands
of people every month. Manners!
Teaching OUR
CLIENTS and OUR
CLIENTS’ CLIENTS
through content.
PRO
TIP Great powers = Great responsibilities
Solving
WE ALWAYS REMEMBER
OUR BEGINNINGS, building
a business through effort,
with several spreadsheets
and Google Drive.
We’re owners and we behave as such.
We value people who take the initiative and who solve.
How to practice this value?
WE ARE THE CHANGE
we seek.
Before complaining, we propose.
We don’t say
“THAT’S NOT
MY PROBLEM”
Our GOAL IS TO BE SCALABLE.
But we do things that don’t scale. *That was our “platform” around 2014
#thxpaulg
We GET SH*T DONE.
We do MORE WITH LESS.
#clicheslide
#sotrue
WE TAKE CARE OF OUR
CLIENTS. They are the
reason we exist.
If they have a problem, we solve it.
WE TAKE CARE
OF OUR SPACE.
PRO
TIP Wash your mug! Organize your desk!
The house is ours. We need the collaboration
of all to keep it organized.
We are HORIZONTAL
and independent.
We prefer to make mistakes while trying
instead of simply doing nothing.
Teamwork
We started our business with 3 guys,
at a boxed up space and with lots of
teamwork. Things worked out because
we always valued:
We explain the reasons for
our actions, own up to our
mistakes, ask. We are not
arbitrary.
TRANSPARENCY
When we trust our team, we know that, if something
goes wrong, we’ve got someone to help us by joining
in the fight with us and covering the grounds we’re just
good at, not fantastic.
TRUST
How do we live this value?
We’re highly selective.
We strive for notable people that
want to do something great.
We value ACCOMPLISHMENTS.
Something we’ll be proud of to tell the world, no matter where we are.
We love saying “We were part of THIS!”
We are a team,
not a family.
Amateurs do what they feel like
and pros do what must be done.
#youdontpickyourrelatives
#thxreedhastings
And we believe in
the NETFLIX TEST.
We provide
HONEST FEEDBACKS.
If we have to choose between being
honest and gentle, we’ll pick honesty.
And we don’t provide
ANONYMOUS FEEDBACKS.
If you see yourself doing this, stop
and approach the person directly.
Our BUSINESS
PARTNERS are
PART OF THE TEAM.
We want them to grow with us, and we’ll do
everything we can to make it happen.
We are all BUSY,
hasty and WE
CHANGE QUICKLY.
You’ll not always have someone to hold your hand.
We apologize! Be independent.
We trust you.
We believe that
work IS NOT the
boring part of life.
If you’re not happy at work, then
you’re not happy at life. Have fun.
Growing
Growth IS IN OUR DNA.
We’re only 2 years old.
We’re over 100 professionals. Almost a thousand clients.
Thousands of people learning with us every month.
Growing
We aim to grow in 3 dimensions:
By increasing the value we
generate to our clients, and,
consequently, our revenue.
AS INDIVIDUALS AS TEAMS AS A BUSINESS
By increasing our bulk
of knowledge and
accomplishments.
By increasing our
collaboration skills and the
network of “notable people”
we know.
How do we live this value?
We ALWAYS
WANT MORE.
We’re hungry for improvement and personal
and professional growth. We’re always happy,
but never satisfied.
We love data and make
decisions based on it.
You might have already seen this slide dozens of times
around on several business speeches. But we guarantee:
we take this very seriously around here.
#clicheslide +1
Day to day,
WE COMPARE US
TO OURSELVES.
Rock Content is a unique beast.
But, if there’s someone we can learn from, run
benchmarks and save time, we study heavily.
Recap
We LEARN to TEACH
and SOLVE. WORK AS
A TEAM to GROW.
THIS IS AWORK
IN PROGRESS.
Culture evolves with a business. It’s a
living thing and it depends solely on us
to transform it on whatever we want.
Send us your resume to cultura@rockcontent.com
Let’s keep rocking!
DID YOU LIKE IT? WANTTO JOIN US?
Business partners: rockcontent.com/seja-um-parceiro
Clients: rockcontent.com/consultor
Talents: jobs.lever.co/rockcontent

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Rock Content's Culture Code

  • 2. It’s time to show our values to the world. OUR CULTURE. We have a unique way of doing things.
  • 3. What is culture? Before we begin Beer at the office? Video Games? Flexible hours? Memes no Chat? Candies and snacks? Skateboards?
  • 5. Culture IS NOT A SET OF STATIC VALUES. Pompous phrases. It’s not something you create and send via e-mail. Because we believe in it, we listened to every Rocker about what makes us unique. This is the result of that adventure.
  • 6. Our culture is a mixture of WHO WE ARE and WHO WE WANT TO BE. This is the criteria we use to pick who we want to work with and how we can help our Rockers become who they want to be.
  • 7. CLIENTS OUR TEAM BUSINESS PARTNERS STAFF This mixture applies to our team, but, also, to how we CHOOSE our clients and business partners.
  • 8. After all, we are DIVERSE.
  • 9. And these are the values that UNITE US. LEARNING TEACHING TEAMWORK SOLVING GROWING
  • 10. Learning We learn new things. Every day. We have a STUDENT’S HEART. We have the skills and the knowledge to deliver great results. But we choose not to settle down.
  • 11. Learning Since the beginning, our 3 founders are obsessed with learning: Follows 1127 RSS feeds daily Read 100 books in a year (seriously!) yo kidding us? Built his own arcade when he was 13 years old. DIEGO EDMAR PEÇANHA #WALKTHETALK
  • 12. How do we live this value?
  • 13. BY READING BLOGS and getting updated on the MARKET’S BEST PRACTICES. PRO TIP Follow rockcontent.com/blog daily. #RSS
  • 14. Speaking to OUR CLIENTS AND BUSINESS PARTNERS and understanding their RESULTS.
  • 16. Making EXPERIMENTS. Believing in the scientific method. OBSERVE DRAW CONCLUSION ASK BUILD A HYPOTHESIS TEST THE HYPOTHESIS OBTAIN RESULTS PUBLISH SCIENTIFIC METHOD #doctorobvious
  • 17. Finding the right mentors. We learn with people who have already (or currently are) in the same situation as us. We focus on having the best among us: people who did and do.
  • 18. INFINITE. BOOKS. That’s right. Kindle or paper? No more questions.
  • 19. Teaching We are ALL STUDENTS, but, also, WE ARE TEACHERS. Teaching is the fundamental piece of our business. We’ve created a business that educates clients even before they become clients.
  • 20. How to live this value?
  • 21. By creating EDUCATIONAL CONTENT. If our content doesn’t make a person’s day better, then we’ve failed. PRO TIP We affect hundreds of thousands of people every month. Manners!
  • 22. Teaching OUR CLIENTS and OUR CLIENTS’ CLIENTS through content. PRO TIP Great powers = Great responsibilities
  • 23. Solving WE ALWAYS REMEMBER OUR BEGINNINGS, building a business through effort, with several spreadsheets and Google Drive. We’re owners and we behave as such. We value people who take the initiative and who solve.
  • 24. How to practice this value?
  • 25. WE ARE THE CHANGE we seek. Before complaining, we propose.
  • 26. We don’t say “THAT’S NOT MY PROBLEM”
  • 27. Our GOAL IS TO BE SCALABLE. But we do things that don’t scale. *That was our “platform” around 2014 #thxpaulg
  • 28. We GET SH*T DONE. We do MORE WITH LESS. #clicheslide #sotrue
  • 29. WE TAKE CARE OF OUR CLIENTS. They are the reason we exist. If they have a problem, we solve it.
  • 30. WE TAKE CARE OF OUR SPACE. PRO TIP Wash your mug! Organize your desk! The house is ours. We need the collaboration of all to keep it organized.
  • 31. We are HORIZONTAL and independent. We prefer to make mistakes while trying instead of simply doing nothing.
  • 32. Teamwork We started our business with 3 guys, at a boxed up space and with lots of teamwork. Things worked out because we always valued: We explain the reasons for our actions, own up to our mistakes, ask. We are not arbitrary. TRANSPARENCY When we trust our team, we know that, if something goes wrong, we’ve got someone to help us by joining in the fight with us and covering the grounds we’re just good at, not fantastic. TRUST
  • 33. How do we live this value?
  • 34. We’re highly selective. We strive for notable people that want to do something great.
  • 35. We value ACCOMPLISHMENTS. Something we’ll be proud of to tell the world, no matter where we are. We love saying “We were part of THIS!”
  • 36. We are a team, not a family. Amateurs do what they feel like and pros do what must be done. #youdontpickyourrelatives #thxreedhastings
  • 37. And we believe in the NETFLIX TEST.
  • 38. We provide HONEST FEEDBACKS. If we have to choose between being honest and gentle, we’ll pick honesty.
  • 39. And we don’t provide ANONYMOUS FEEDBACKS. If you see yourself doing this, stop and approach the person directly.
  • 40. Our BUSINESS PARTNERS are PART OF THE TEAM. We want them to grow with us, and we’ll do everything we can to make it happen.
  • 41. We are all BUSY, hasty and WE CHANGE QUICKLY. You’ll not always have someone to hold your hand. We apologize! Be independent. We trust you.
  • 42. We believe that work IS NOT the boring part of life. If you’re not happy at work, then you’re not happy at life. Have fun.
  • 43. Growing Growth IS IN OUR DNA. We’re only 2 years old. We’re over 100 professionals. Almost a thousand clients. Thousands of people learning with us every month.
  • 44. Growing We aim to grow in 3 dimensions: By increasing the value we generate to our clients, and, consequently, our revenue. AS INDIVIDUALS AS TEAMS AS A BUSINESS By increasing our bulk of knowledge and accomplishments. By increasing our collaboration skills and the network of “notable people” we know.
  • 45. How do we live this value?
  • 46. We ALWAYS WANT MORE. We’re hungry for improvement and personal and professional growth. We’re always happy, but never satisfied.
  • 47. We love data and make decisions based on it. You might have already seen this slide dozens of times around on several business speeches. But we guarantee: we take this very seriously around here. #clicheslide +1
  • 48. Day to day, WE COMPARE US TO OURSELVES. Rock Content is a unique beast. But, if there’s someone we can learn from, run benchmarks and save time, we study heavily.
  • 49. Recap
  • 50. We LEARN to TEACH and SOLVE. WORK AS A TEAM to GROW.
  • 51. THIS IS AWORK IN PROGRESS. Culture evolves with a business. It’s a living thing and it depends solely on us to transform it on whatever we want.
  • 52. Send us your resume to cultura@rockcontent.com Let’s keep rocking! DID YOU LIKE IT? WANTTO JOIN US? Business partners: rockcontent.com/seja-um-parceiro Clients: rockcontent.com/consultor Talents: jobs.lever.co/rockcontent