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CultureTalk: Our #CultureCode

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In 2011, Allegory – a small marketing firm with a passion for building brands – wanted to buy the URL www.CultureCode.com. It’s where we planned to launch products and services that would help organizations uncover their unique culture by identifying their underlying patterns, strengths and passions. The URL was taken.

Fast forward four years and we launched our system of tools under the name CultureTalk (www.culturetalk.com). Born at the intersection of culture and communications, our #CultureCode speaks both to our big vision of helping individuals and organizations realize their true potential and from the heart of little agency where it all began.

Published in: Business

CultureTalk: Our #CultureCode

  1. 1. OUR CULTURE #CultureCode
  2. 2. WHY CULTURE? ? No longer is business solely about profits and paychecks; people crave something deeper. WHY NOW?
  3. 3. As technology breaks down barriers, we are experiencing a huge cultural movement toward interactions and experiences that are transparent WHY CULTURE? WHY NOW? meaningful. &
  4. 4. WE BELIEVE CULTURE IS THE TRUE VOICE OF AN ORGANIZATION.
  5. 5. WE BELIEVE CULTURE IS THE TRUE VOICE OF AN ORGANIZATION. DEFINING OUR CULTURE HELPS US: •• Make smart decisions about growth and change •• Attract and engage the right team members •• Define and maintain an authentic brand •• Communicate more effectively •• Operate from a place of shared vision and values
  6. 6. ARCHETYPES Culture through the lens of We measure underlying cultural patterns and interpret them through 12 Archetypes.
  7. 7. ARCHETYPES Culture through the lens of We measure underlying cultural patterns and interpret them through 12 Archetypes. These archetypes add structure and depth to our passions, motivations, shadow sides and strengths. Like a story where we all know the plot, they help us meet on the same page with a resounding, “Oh, I understand.”
  8. 8. THE 12 ARCHETYPES Guiding brands, cultures and marketing strategies.
  9. 9. Our #CultureCode Part declaration. Part aspiration.
  10. 10. IT’S WHO WE ARE WHAT WE ARE CREATING&
  11. 11. AUTHENTICITY PASSION LEARNING IMPACT INTERSECTION EXPRESSION
  12. 12. AUTHENTICITY PASSION LEARNING IMPACT INTERSECTION EXPRESSION AUTHENTICITY WHEN WE HAVE TRUST AT THE TABLE, PARTNERSHIPS THRIVE.
  13. 13. & for ourselves our colleagues, and our clients. HONESTY RESPECT COME FIRST; AUTHENTICITY WHEN WE HAVE TRUST AT THE TABLE, PARTNERSHIPS THRIVE.
  14. 14. WHEN WE HAVE TRUST AT THE TABLE, PARTNERSHIPS THRIVE. we get in the trench together. Vulnerability works better in good company. WITH COURAGE, AUTHENTICITY
  15. 15. we get in the trench together. Vulnerability works better in good company. WITH COURAGE, AUTHENTICITY We take 100% responsibility for being 100% truthful.
  16. 16. WE EMBRACE OUR UNIQUE PURPOSE. We’ll change the world (and ourselves) as we pursue it. AUTHENTICITY
  17. 17. WE EMBRACE OUR UNIQUE PURPOSE. We’ll change the world (and ourselves) as we pursue it. From great news to big challenges: we share the details, on time and with intention. AUTHENTICITY
  18. 18. AUTHENTICITY PASSION LEARNING IMPACT INTERSECTION EXPRESSION FROM THE HEAD, THE HEART OR THE GUT, WE VALUE INTUITION AS A BUSINESS SKILL. PASSION
  19. 19. WE LAUGH. WE CRY. WE CARE. PASSION
  20. 20. WE LAUGH. WE CRY. WE CARE. We’re driven to do impeccable work. PASSION
  21. 21. WE SHOW UP EACH DAY FOR THE 4 Cs •• our colleagues •• our clients •• our craft PASSION
  22. 22. PASSION the chocolate. &
  23. 23. PASSION the chocolate. &The safety, health and happiness of the team are never left to chance.
  24. 24. AUTHENTICITY PASSION LEARNING IMPACT INTERSECTION EXPRESSION OUR SMART TOOLS AND SKILLED TEAM CREATE DEEP UNDERSTANDING. LEARNING
  25. 25. OUR SMART TOOLS AND SKILLED TEAM CREATE DEEP UNDERSTANDING. OUR POTENTIAL IS UNVEILED IN BOOKS, AT CONFERENCES IN contemplative moments. & ••
  26. 26. LEARNING We are free to make mistakes, explore possibilities, and dig for the perfect solution.
  27. 27. LEARNING We are free to make mistakes, explore possibilities, and dig for the perfect solution. With great enthusiasm, we share what we are learning with others.
  28. 28. AUTHENTICITY PASSION LEARNING IMPACT INTERSECTION EXPRESSION WE INTRODUCE REVOLUTIONARY IDEAS AND DELIGHT IN “AHA” MOMENTS. IMPACT
  29. 29. & WE’RE BRAVE ENOUGH TO THINK BIGGER IMPACT WE HAVE THE INFLUENCE TO TRANSFORM OUR CLIENTS Our Communities
  30. 30. IMPACT & In every situation and every person we encounter, we strive to Define, Strengthen, Shift, Lift.
  31. 31. & In every situation and every person we encounter, we strive to Define, Strengthen, Shift, Lift. IMPACT Every day, we are making a difference.
  32. 32. AUTHENTICITY PASSION LEARNING IMPACT INTERSECTION EXPRESSION INTERSECTION WE CONNECT CULTURE AND COMMUNICATIONS.
  33. 33. WE WALK THE BOUNDARY BETWEEN ART SCIENCE It is our privilege to stand alongside those on the brink of change, ready to fly. INTERSECTION &
  34. 34. WE BELIEVE THE RIGHT ATTITUDE ALWAYS BRINGS THE RIGHT OUTCOME INTERSECTION
  35. 35. AUTHENTICITY PASSION LEARNING IMPACT INTERSECTION EXPRESSION OUR WORDS AND ART MOVE MARKETS, CROSS CULTURES, AND CONNECT THE WORLD. EXPRESSION
  36. 36. WE’RE IMPECCABLE WITH OUR WORDS; EVERY ONE COUNTS. EXPRESSION
  37. 37. WE’RE IMPECCABLE WITH OUR WORDS; EVERY ONE COUNTS. We start with a blank canvas; then blend words design to create authentic understanding. EXPRESSION &
  38. 38. THIS WHOLE BUSINESS IS A BRAINSTORM; there is no such thing as a bad idea. EXPRESSION
  39. 39. We celebrate big (and small) wins, (and birthdays...and visitors) WITH CHAMPAGNE EXPRESSION
  40. 40. of course, chocolate) (&
  41. 41. (vegetables are good, too)
  42. 42. JOIN THE CULTURE CONVERSATION Make your own culture declaration with your #CultureCode. Need help getting there? Visit CultureTalk.com to unlock the cultural and archetypal patterns of your organization. An Archetype Survey System CultureTalkTM

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