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ENGAGED WORKPLACES
START WITH...
CULTURE
A RECOGNITION RICH
An Achievers
CUSTOMER SUCCESS
SPOTLIGHT
HOW 100 YEAR OLD
STEEL MANUFACTURER
ARCELORMITTAL
DOFASCO (AMD)
CREATED ITS
RECOGNITION
STRATEGY
{ {
AFTER ARCELORMITTAL
MERGED WITH DOFASCO,
COMPANY CULTURE
TOOK A HIT
A VOLATILE ECONOMY CAUSED
MAJOR BUDGET CUTS
...AS A RESULT,
THEY WERE FORCED TO CUT
MIDDLE MANAGEMENT
AMD WANTED
TO THE EMPLOYEES
TO GIVE SOMETHING BACK
THEY USED
TRINKETS AND PLAQUES
TO MOTIVATE EMPLOYEES
BUT...
WAS NOT TIED TO
ENGAGEMENTOR BUSINESS OBJECTIVES
THEIR RECOGNITION STRATEGY
SO THEY
REACHED OUTTO THEIR EMPLOYEES
CONDUCTED
EMPLOYEE SURVEYSAND HELD
FOCUS GROUPS
THE
RESULTS
FROM
EMPLOYEE
FEEDBACK
THEY LEARNED THAT
EMPLOYEES
DID NOT UNDERSTAND
WHAT TO RECOGNIZE
EACH OTHER FOR
RECOGNITION
WAS IDENTIFIED AS A CRITICAL AREA
FOR IMPROVEMENT AT AMD
THEY FACED
SEVERAL CHALLENGES
SUCH AS...
BLUE & WHITE COLLAR
WORKFORCES
ENGAGING
ENGAGING
MOSTLY OFFLINE
WORKFORCES
TO HELP INCREASE
SO THEY LOOKED FOR A PARTNER
EMPLOYEE ENGAGEMENT
THEY PARTNERED WITH ACHIEVERS
A CULTURE
OF RECOGNITION
TO CREATE
+D O FA S C O | H A M I LT O N
TOGETHERTHEY ACCOMPLISHED
MAKING RECOGNITION
EASY
TEACHING PEOPLEWHAT TO RECOGNIZE FOR
AND HOW TO DO IT
ENCOURAGING RECOGNITIONAS A DAILY PART OF LIFE
LINKING RECOGNITIONTO PERSONAL, TEAM
AND ORGANIZATIONAL GOALS
WERE...
AND THE
RESULTS
SENT SINCE PROGRAM LAUNCH
30,000OVER
RECOGNITIONS
80%
(PHENOMENAL FOR MANUFACTURING)
ACTIVATION
TO LEARN MORE ABOUT
CREATING A CULTURE OF RECOGNITION,
VIEW THE FULL STORY HERE
View Webinar
STAY CONNECTED WITH US
STAY CONNECTED WITH US
White, Janine. Interview by Achievers.
The ArcelorMittal Dofasco Story: Creating a Culture of Employee Success.
Web. 29 Jan. 2013.

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Creating a Culture of Employee Success