The Little Book of IDEO: Values

Tim Brown
Tim BrownCEO and President at IDEO
#CultureCode
We wrote this to give you a sense
of IDEO’s culture—the ties that bind
us together as coworkers and as
people. These are the values that
get us there.
The Little Book of IDEO: Values
Believing that something is
possible will somehow make it so.
The Little Book of IDEO: Values
The most powerful asset
we have in our arsenal is the
word “we.”
The Little Book of IDEO: Values
Get comfortable with
uncomfortable-ness.
The Little Book of IDEO: Values
Ask for forgiveness,
not permission.
The Little Book of IDEO: Values
Going out of your way to
help others succeed is the
secret sauce.
The Little Book of IDEO: Values
The unwritten social contract here:
individual ownership supports collective
responsibility. Own that.
The Little Book of IDEO: Values
Nothing is a bigger buzz-kill
than over-intellectualizing.
Design is about rolling up your
sleeves and making things.
Watch the Little Book of
IDEO video series here.
Illustrations By Beau Bergeron
1 of 18

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The Little Book of IDEO: Values