This monthly report from Mediatrack Pakistan summarizes print media advertising spending in June 2016. It analyzes data from major publications in Karachi, Lahore, Islamabad, Hyderabad, and Multan, excluding classifieds. The top categories for ad spending were personal care products, food and beverages, telecom, automobiles, and education. The top advertisers and brands each had a 13% and 6% share of spending, respectively. Major Urdu and English publications are identified along with their percentage of total ad spending. Regional analysis shows the largest shares went to Karachi, Lahore, and Islamabad. Contact information is provided for queries.

1. Print Media
Monthly Report June 2016

2. Analysis: Mediatrack Pakistan
About the Report:
This report doesn’t includes classified ads, Job opportunities, Tender, Condolence,
and Notices.
Mediatrack monitor the data from all major Publications of Karachi, Lahore,
Islamabad Hyderabad & Multan regions.
For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly
Bio Monthly Magazines and Digest monitor for this study.
Analysis are based on Publications and Magazines spending combine. Sunday
Magazines of Publications are merged with Publications.
About Mediatrack:
Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV,
FM, Print and Out of home media monitoring for Pakistan and Afghanistan.
About the Report

4. TOP 20 CATEGORIES
% Share of Spent
14%
10%
10%
9%
7% 6%
6%
5%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

5. TOP 20 ADVERTISERS
% Share of Spent
13% 13%
3%
2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

6. TOP 20 BRANDS
% Share of Spent
6%
2%
2%
2% 2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

7. TOP 10 URDU PUBLICATIONS
% Share of spend
41%
13% 12%
9%
7%
5%
3%
2% 1% 1%

8. TOP 10 ENGLISH PUBLICATIONS
% Share of spent
33%
25%
13%
9% 8%
5%
3%
1%
0.1% 0.1%

9. PAGE AD TYPE ANALYSIS
% Share of spent
Back Page
22%
Front Page
24%
Back inside
4%
Front inside
13%
Panel
1%
Inside
36%

10. REGION WISE ANALYSIS
% Share of spent
Islamabad
23%
Multan
4%
Quetta
3%
Peshawar
2%
Hyderabad
2%
Karachi
36%
Lahore
30%

11. ENGLISH VS URDU PUBLICATION
% Share of spent
ENGLISH
43%
URDU
57%

12. For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9
THE END