PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period August’15. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.

1. Print Media
Monthly Report August 2015

2. Analysis: MediaTrack
About the Report:
This report doesn’t includes classified ads, Job opportunities, Tender and Notices.
For Magazines and Digest all type of advertisement monitored. 50+ Weekly /
Monthly Magazines and Digest monitor for this study.
To get the better understanding of Brand spending analysis are made separately
from Publications and Magazines.
About Mediatrack:
Mediatrack monitor the data from all major Publications of Karachi, Lahore,
Islamabad Hyderabad & Multan regions.
About the Report

3. TOP 20 BRANDS
Newspapers
% Share of spent4%
4%
3%
2%
2% 1% 1% 1% 1% 1%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

4. TOP 20 ADVERTISERS
Newspapers
% Share of spent
6%
4%
4% 4% 4%
2% 2%
2% 2% 2%
1% 1% 1% 1% 1% 1% 1% 1% 1%
1%

5. TOP 20 CATEGORIES
Newspapers
% Share of spent
26%
22%
9%
7%
3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

6. TOP 10 PUBLICATIONS
% Share of spent
24%
14%
13%
12%
7%
6%
4% 4%
3%
2%

7. TOP 10 URDU PUBLICATIONS
% Share of spent
41%
17%
12%
10%
6%
3%
2% 2% 2% 1%

8. TOP 10 ENGLISH PUBLICATIONS
% Share of spent
35%
29%
11%
8% 8%
5%
3%
2%

9. PAGE WISE ANALYSIS
Newspapers
% Share of spent
BACK COVER
16%
BACK INSIDE
1.47%
CENTRAL SPREAD
0.53%
FRONT COVER
23%
FRONT INSIDE
8%GET FOLD
0%
INSIDE
51%

10. CITY WISE SHARE
Newspapers
% Share of spent
Hyderabad
1%
Islamabad
26%
Karachi
39%
Lahore
34%

11. PUBLICATIONS vs MAGAZINES
% Share of spent
Mag
4%
Publications
96%
Magazine Analysis includes: Bio Monthly, Monthly & Weekly
Magazines and digests. Sunday Magazines of Publications are merge
with Publications

12. WEEKLY TREND
Newspaper
% Share of spent
-
100
200
300
400
500
600
700
Saturday Sunday Monday Tuesday Wednesday Thursday Friday
Millions

13. For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9
THE END