PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period July’15. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.

1. Print Media
Monthly Report July 2015

2. Analysis: MediaTrack
About the Report:
This report doesn’t includes classified ads, Job opportunities, Tender and Notices.
For Magazines and Digest all type of advertisement monitored. 50+ Weekly /
Monthly Magazines and Digest monitor for this study.
To get the better understanding of Brand spending analysis are made separately
from Publications and Magazines.
About Mediatrack:
Mediatrack monitor the data from all major Publications of Karachi, Lahore,
Islamabad Hyderabad & Multan regions.
About the Report

3. TOP 20 CATEGORIES
Newspapers
% Share of spent
15%
14%
12%
11%
10%
5%
4% 3% 3% 3% 3%
2%
2% 2% 1% 1% 1% 1% 1% 1%

4. TOP 20 SUB CATEGORIES
Newspapers
% Share of spent15%
10%
9%
8%
4%
4%
4%
3%
2% 2% 2% 2% 2%
2% 2% 2% 1% 1% 1% 1%

5. TOP 20 ADVERTISERS
Newspapers
% Share of spent
7%
4%
4%
3% 3%
2%
2% 2%
1% 1%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

6. TOP 20 BRANDS
Newspapers
% Share of spent
3%
2%
2%
2%
1%
1% 1% 1% 1%
1%
1% 1%
1% 1% 1% 1% 1% 1% 1%

7. PAGE WISE ANALYSIS
Newspapers
% Share of spent
BACK COVER
10%
BACK INSIDE
1%
CENTRAL SPREAD
1%
FRONT COVER
26%
FRONT INSIDE
7%GET FOLD
0%
INSIDE
55%

8. CITY WISE SHARE
Newspapers
% Share of spent
Islamabad
21%
Karachi
45%
Lahore
34%

9. PUBLICATIONS vs MAGAZINES
% Share of spent
Mag
4%
Publications
96%
Magazine Analysis includes: Bio Monthly, Monthly & Weekly
Magazines and digests. Sunday Magazines of Publications are merge
with Publications

10. WEEKLY TREND
Newspaper
% Share of spent
-
100
200
300
400
500
600
Saturday Sunday Monday Tuesday Wednesday Thursday Friday

11. For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9
THE END