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At SlideShare SEO &
Presentation Optimization
You have
some great
information
Image credit: https://www.flickr.com/photos/unconstructive_bry/2385522475/
it doesn’t seem
like anybody
can find it
BUT
LET ALONE
SHARE IT!
Does the Internet
think I’m a loser?WHY?
You’re just
doing it all
WRONG
You need to
OPTIMIZE SLIDESHARE
to tap its 60 million global users
The file name of your presentation
or infographic becomes the URL
FILE NAME COUNTS
01
Keywords are certainly important
but nobody clicks a boring title
TITLE DOES TOO
02
Find images that are cute, sexy or
incredible – especially for the cover
LOOK SHARP
03
In the description, include a call
to action and link to your website
DESCRIBE WITH ACTION
04
Too much text = bad
Clear and simple = good05
SHARE BITE-SIZE INFO
SlideShare will transcribe your
presentation, so include keywords
OPTIMIZE ON-SLIDE COPY
06
Add links to the PDF version before
uploading. Click here for link help!
LINK IT UP
07
According to SlideShare, tags
increase searchability by 30%
TAG LIKE CRAZY
08
Check this setting when uploading
your presentation to SlideShare
ALLOW DOWNLOADS
09
Integrate with LinkedIn, and share
presentations across social channels
SHARE ON SOCIAL
10
AND IFYOU DOALL OFTHESETHINGS(You know, as in get all your ducks in a row…)
Your content just might
REACH NEW HEIGHTS
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