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TRUST ME,
I CUSS

THE PSYCHOLOGY OF SWEARING
ONEUPWEB.COM

1.877.568.7477

INFO@ONEUPWEB.COM
It’s true

I DO
It didn't come from

OVEREXPOSURE
as a child
But only after years of

LIFE EXPERIENCE
SPORTS
through my
school years
Working in

LAW
_
ENFORCEMENT
during my 20s

Image source:
Yumi Kimura,
http://commons.wikimedia.org/wiki/
File:Do_Not_Cro...
Years of
competitive

DOG SLED
RACING
in Alaska
And now as the owner of a

DIGITAL MARKETING AGENCY
some things are better expressed
BY

SWEARING
It’s all about

INFLECTION
It’s all about

INTENT
BUT
THERE'S
MORE TO IT
and there’s a

PSYCHOLOGY
surrounding it
Psychiatrist, Dr. Neel Burton

HAS DEMONSTRATED
that
when you cuss

YOU LEVEL THE PLAYING FIELD
When you cuss
When you cuss

YOU SHOW YOU BELONG
when you cuss

YOU SHOW YOU BELONG
& ARE WHOLLY COMFORTABLE
YOU SHOW YOU BELONG
& ARE WHOLLY COMFORTABLE
WITH MEMBERS OF A GROUP
and

IF DONE
CORRECTLY
Cussing
can signal that we are

OPEN, HONEST
& barrel loads of fun
Cussing
Swearing
Profanity
can show that we

REALLY
MEAN IT
or that

SOMETHING IS
VERY IMPORTANT
Swearing
can be a surprisingly

POWERFUL TOOL
in gaining trust
SO
THERE
HAVE IT
TRUST

is vital when you place your faith in another
individual—in business and in life.
If doing business with a partner you can
trust is high on your list, give me a call.
You can certainly trust me—

I'LL PRO...
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Trust Me, I Cuss: Swearing & Its Place in Business Leadership | Oneupweb

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Published on

Do you swear? Then you may have an edge in your professional circle. Lisa Wehr, the CEO of digital marketing agency Oneupweb, swears by swearing. Why? She knows a few things.

Using selective and well-timed profanity can indicate that you belong in a group. It shows people that you're honest and comfortable in your own skin. And demonstrating these two qualities is an easy way to gain trust—something business leaders are naturally gifted at. So stop skirting the subject, and start cussing. You may find yourself primed for success in business (and life).

Learn more about Oneupweb's trustworthy leader at http://www.oneupweb.com/about-us/our-leaders/#lisa-wehr.

Published in: Business
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Trust Me, I Cuss: Swearing & Its Place in Business Leadership | Oneupweb

  1. 1. TRUST ME, I CUSS THE PSYCHOLOGY OF SWEARING ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM
  2. 2. It’s true I DO
  3. 3. It didn't come from OVEREXPOSURE as a child
  4. 4. But only after years of LIFE EXPERIENCE
  5. 5. SPORTS through my school years
  6. 6. Working in LAW _ ENFORCEMENT during my 20s Image source: Yumi Kimura, http://commons.wikimedia.org/wiki/ File:Do_Not_Cross,_Crime_Scene.jpg
  7. 7. Years of competitive DOG SLED RACING in Alaska
  8. 8. And now as the owner of a DIGITAL MARKETING AGENCY
  9. 9. some things are better expressed
  10. 10. BY SWEARING
  11. 11. It’s all about INFLECTION
  12. 12. It’s all about INTENT
  13. 13. BUT THERE'S MORE TO IT
  14. 14. and there’s a PSYCHOLOGY surrounding it
  15. 15. Psychiatrist, Dr. Neel Burton HAS DEMONSTRATED that
  16. 16. when you cuss YOU LEVEL THE PLAYING FIELD
  17. 17. When you cuss
  18. 18. When you cuss YOU SHOW YOU BELONG
  19. 19. when you cuss YOU SHOW YOU BELONG & ARE WHOLLY COMFORTABLE
  20. 20. YOU SHOW YOU BELONG & ARE WHOLLY COMFORTABLE WITH MEMBERS OF A GROUP
  21. 21. and IF DONE CORRECTLY
  22. 22. Cussing
  23. 23. can signal that we are OPEN, HONEST & barrel loads of fun
  24. 24. Cussing
  25. 25. Swearing
  26. 26. Profanity
  27. 27. can show that we REALLY MEAN IT
  28. 28. or that SOMETHING IS VERY IMPORTANT
  29. 29. Swearing
  30. 30. can be a surprisingly POWERFUL TOOL in gaining trust
  31. 31. SO THERE HAVE IT
  32. 32. TRUST is vital when you place your faith in another individual—in business and in life.
  33. 33. If doing business with a partner you can trust is high on your list, give me a call. You can certainly trust me— I'LL PROVE IT. ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM

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