Simplified SEO, for the SLP Delhi batch (2014-15) - a 10 minute presentation on basic SEO techniques.

1. Search Engine Optimization

2. WHAT?
Practice of improving a website’s position on
Search Engines.

3. WHY?
So that more users reach your website
Over 80% of Internet users use search engines
Over 75% of users never visit the 2nd page

4. THE
BIGGEST
LESSON...

5. Good SEO helps
Users
and
Search Engines

6. SEO BASICS

7. Search Engines will block EVERYTHING, except
text
No images
No multimedia
No Flash
No animation
No dynamic content from database, ajax, etc

8. WHAT HAPPENS
WHEN YOU IGNORE THE
BASIC?

11. CONTENT
is
KING

12. Make content indexable
Include as much text as possible (nav, headings)
Adding images? Don’t forget the ALT text
Links? Make sure you include TITLE
Adding a video? Include a transcript
Avoid Flash! Use HTML5

13. Make links crawlable
Search Engines need to see links so they can
jump from page to page - they need a pathway
Include Sitemap + submit Sitemap

14. Page Title
Page title should be an accurate & concise
description of the page’s content
Length matters: Only the first 65 – 75 characters
are seen
Place important keywords at the front
More than just SEO – proper titles increase clicks

16. Meta Tags
Provide additional information about the
website
USED to be one of the fundamental ways for
Search Engines to identify the page
Still extremely relevant for the user

17. Meta Description
160 characters long
If missing, search engines will generate one
automatically

18. Headings

19. URLs
Friendly URLs are your friend – Use them!
www.example.com/blog?id=78445
- vs -
www.example.com/blog/seo-guide-for-newbies
What to avoid
_ + ? %20

20. URLs
Under 100 characters
Dashes ( - ) are awesome
No more than 3 sub directories
hello.com/second/third
Keywords in URLs help – use them strategically
Hint: Location! Location! Location!

21. Keywords
Fundamental to effective rankings for specific
words
Ideal usage:
Once prominently near the top (H1/H2/Intro)
2-4 times in different variations within content
At least once via the ALT tag inside an image
Once in the meta description
Once in the URL

22. Keywords

23. Keywords
Look at Adword Ads to create
kick-ass Titles & Descriptions
Pro Tip!

24. Outbound & Inbound Links
Is your website a “hub” of information?
Relevant and quality (outbound) links help you
get noticed much faster
Perfect cycle: when other websites link back to
you

25. PRO TIPS!
Image search is amazing
Video search is even better
Posting a video to YouTube? Don’t forget the
description!
Need outbound links? Create a BEST OF series
Guest posts are super-helpful

26. PRO TIPS!
Google Keyword Planner, Webmaster Tools,
Analytics, Adword tester – use them as much as
possible for ideas
Need more keyword ideas? Use Wikipedia!
Some pages not getting ranked well? Add
internal links from pages with authority

27. PRO TIPS!
Google+
Google Places
Both will skyrocket your SEO efforts

28. LAST BUT NOT THE
LEAST

29. PRO TIPS!
Create RELEVANT content that users want
Half of your SEO efforts get taken care of
auto-magically :)

30. End.