7 TIPSYOUR HIGHER
FOR MAKING

EDUCATION WEBSITE SHINE
ONEUPWEB.COM

1.877.568.7477

INFO@ONEUPWEB.COM
Your website is your
most important digital asset
For many

POTENTIAL
STUDENTS
your website is their
first interaction with
your school
FOR

CURRENT STUDENTS,
ALUMNI,
PROFESSORS,
ADMINISTRATORS,
COMMUNITY LEADERS
& ALL OTHERS
It’s an important resource for
news, events and information
related to your institution
It’s imperative to provide
your stakeholders with a

POSITIVE
EXPERIENCE
on your website
HERE ARE

7 TIPS
TO KEEP YOUR WEBSITE
ON THE RIGHT TRACK
01
Clearly

IDENTIFY
who you are
Every page should consistently include identifying
factors such as your logo and school colors.
02
Use

SUPPORTING IMAGES
that reflect your
values and culture
Use photography that reflects the experiences and
aspirations of your stakeholders. Shy away from
stock images, and let yo...
03
Call out your

STRENGTHS
What makes your college or university great?
Different from the competition? Make sure these
differentiating factors are c...
04
Clearly show
prospective students

HOW TO APPLY
Don’t hide your admissions away in an isolated
corner of your website. Make sure that your
admissions forms are easy to fi...
05
Regularly conduct

USER EXPERIENCE
audits
Five users can point out 80% of your website’s
usability problems. By conducting two audits a year
with 5 or more users, y...
06

USABILITY

is more important
than sounding “cool”
Potential students are highly cognizant of what going
to your school means for them. Their future depends
on it. Be real a...
07

OPTIMIZE

your pages for non-readers
Fewer than 20% of people read content on a page
word for word. When important information is
buried in long blocks of text...
…let’s get connected

ONEUPWEB.COM

1.877.568.7477

twitter.com/oneupweb

Info@OneUpWeb.com

linkedin.com/company/oneupweb...
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Higher Education Website Design: Branding & User Experience | Oneupweb

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Each website you or your agency designs should improve navigation, search-friendliness, conversion path, etc. Beyond that, the higher education website, in particular, must meet certain additional requirements, given its audience and function. Oneupweb offers some suggestions for meeting the needs of both your institution and the students, parents, and other stakeholders who are interested in it.

Branding is essential. Know who you are, and use your logo, design assets (such as photography), and content messaging to convey that identity on every page. In addition, design your higher education website to showcase your unique value propositions.

User experience is crucial, too. Conduct regular audits to identify site problems, and optimize your pages knowing that the majority of readers will not read every bit of text. Make completing an application (a conversion) as simple and painless as possible. Follow these steps, and marketing your school will become a smoother and more effective process. Discover our design capabilities at http://www.oneupweb.com/capabilities/web-design-development/.

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Higher Education Website Design: Branding & User Experience | Oneupweb

  1. 1. 7 TIPSYOUR HIGHER FOR MAKING EDUCATION WEBSITE SHINE ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM
  2. 2. Your website is your most important digital asset
  3. 3. For many POTENTIAL STUDENTS your website is their first interaction with your school
  4. 4. FOR CURRENT STUDENTS, ALUMNI, PROFESSORS, ADMINISTRATORS, COMMUNITY LEADERS & ALL OTHERS
  5. 5. It’s an important resource for news, events and information related to your institution
  6. 6. It’s imperative to provide your stakeholders with a POSITIVE EXPERIENCE on your website
  7. 7. HERE ARE 7 TIPS TO KEEP YOUR WEBSITE ON THE RIGHT TRACK
  8. 8. 01 Clearly IDENTIFY who you are
  9. 9. Every page should consistently include identifying factors such as your logo and school colors.
  10. 10. 02 Use SUPPORTING IMAGES that reflect your values and culture
  11. 11. Use photography that reflects the experiences and aspirations of your stakeholders. Shy away from stock images, and let your school shine.
  12. 12. 03 Call out your STRENGTHS
  13. 13. What makes your college or university great? Different from the competition? Make sure these differentiating factors are called out and easy to find.
  14. 14. 04 Clearly show prospective students HOW TO APPLY
  15. 15. Don’t hide your admissions away in an isolated corner of your website. Make sure that your admissions forms are easy to find and use.
  16. 16. 05 Regularly conduct USER EXPERIENCE audits
  17. 17. Five users can point out 80% of your website’s usability problems. By conducting two audits a year with 5 or more users, you will be able to identify most issues before they become major problems.
  18. 18. 06 USABILITY is more important than sounding “cool”
  19. 19. Potential students are highly cognizant of what going to your school means for them. Their future depends on it. Be real and honest with potential students— they want to know you are worth their while.
  20. 20. 07 OPTIMIZE your pages for non-readers
  21. 21. Fewer than 20% of people read content on a page word for word. When important information is buried in long blocks of text, it gets lost. Keep important information high-level and easy to find.
  22. 22. …let’s get connected ONEUPWEB.COM 1.877.568.7477 twitter.com/oneupweb Info@OneUpWeb.com linkedin.com/company/oneupweb facebook.com/oneupweb

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