LinkedIn is a powerful tool for many reasons. While most people understand its usefulness for social and professional networking, LinkedIn can be molded into a powerful content marketing platform. Keep in mind the following tips:
• Make sure your content is optimized for mobile users
• Promote only your best content, and use images and videos liberally
• Be real. Take off your sales hat for LinkedIn, and focus instead on your high-quality content
Remember—make LinkedIn work for you (as more than just a social networking site) by integrating it into your larger content marketing strategy, and your business will thank you for it. Discover our capabilities at http://www.oneupweb.com/capabilities/.