LinkedIn & Content Marketing | Practical Strategies from Oneupweb

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LinkedIn is a powerful tool for many reasons. While most people understand its usefulness for social and professional networking, LinkedIn can be molded into a powerful content marketing platform. Keep in mind the following tips:

• Make sure your content is optimized for mobile users
• Promote only your best content, and use images and videos liberally
• Be real. Take off your sales hat for LinkedIn, and focus instead on your high-quality content

Remember—make LinkedIn work for you (as more than just a social networking site) by integrating it into your larger content marketing strategy, and your business will thank you for it. Discover our capabilities at http://www.oneupweb.com/capabilities/.

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LinkedIn & Content Marketing | Practical Strategies from Oneupweb

  1. 1. 5 CONTENT MARKETING RULES FOR ON ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM
  2. 2. THINK ABOUT THIS
  3. 3. What is LinkedIn? (Multiple Choice)
  4. 4. A. The world’s most popular social network for business professionals OR…
  5. 5. B. A powerful platform for content marketing
  6. 6. Actually, if you said, “BOTH,” you’re correct.
  7. 7. BUT HOW DOES MY BRAND USE IT?
  8. 8. We’re getting there. CALM DOWN.
  9. 9. HERE ARE 5 TIPS
  10. 10. 01 Optimize FOR MOBILE
  11. 11. The best content IS WORTHLESS if not optimized for the user
  12. 12. 02 Share What’s Good, PROMOTE WHAT’S BEST
  13. 13. 03 Show & Tell, But MOSTLY SHOW
  14. 14. LinkedIn updates with images average a 98% HIGHER comment rate SOURCE: LinkedIn
  15. 15. And updates with video generally demonstrate a 75% HIGHER share rate SOURCE: LinkedIn
  16. 16. 04 LinkedIn is A TEAM SPORT
  17. 17. Employees are ambassadors, LINKEDIN IS AN EMBASSY and content marketing is diplomacy
  18. 18. 05 Lose the SALES SHTICK
  19. 19. Lots of people join LinkedIn TO SELL
  20. 20. NO ONE joins to be sold
  21. 21. FOCUS ON CONTENT
  22. 22. ONEUPWEB.COM 1.877.568.7477 twitter.com/oneupweb info@OneUpWeb.com facebook.com/oneupweb linkedin.com/company/oneupweb LET’S TALK

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