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5 CONTENT MARKETING
RULES
FOR
ON

ONEUPWEB.COM

1.877.568.7477

INFO@ONEUPWEB.COM
THINK
ABOUT
THIS
What is LinkedIn?
(Multiple Choice)
A. The world’s most popular social network for
business professionals

OR…
B. A powerful platform for content marketing
Actually, if you said,

“BOTH,”
you’re correct.
BUT
HOW
DOES MY
BRAND
USE IT?
We’re getting there.

CALM DOWN.
HERE ARE
5 TIPS
01
Optimize

FOR MOBILE
The best content

IS WORTHLESS
if not optimized for the user
02
Share What’s Good,

PROMOTE WHAT’S BEST
03
Show & Tell, But

MOSTLY SHOW
LinkedIn updates
with images average a

98% HIGHER
comment rate

SOURCE: LinkedIn
And updates with video generally
demonstrate a

75% HIGHER
share rate

SOURCE: LinkedIn
04
LinkedIn is

A TEAM SPORT
Employees are ambassadors,

LINKEDIN IS AN
EMBASSY
and
content marketing is diplomacy
05
Lose the

SALES SHTICK
Lots of people
join LinkedIn

TO SELL
NO ONE

joins to be sold
FOCUS ON
CONTENT
ONEUPWEB.COM

1.877.568.7477

twitter.com/oneupweb

info@OneUpWeb.com

facebook.com/oneupweb

linkedin.com/company/oneupweb

LET’S TALK

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