LinkedIn is the world's largest professional social network with over 225 million users. It allows users to network with professionals, find people and knowledge to help achieve career goals, and generate business leads more effectively than other social media platforms. The document provides tips on using LinkedIn to optimize one's professional profile, build connections with current and potential clients and partners, engage with industry groups, and establish oneself as an expert to help promote business goals.
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LinkedIn 2nd Jan
1.
2. WHAT IS LINKEDIN?
Control your
professional
identity online
The world’s
largest
professional
social
network.
Find the people
& knowledge
you need to
achieve your
goals
Network
with 225
MILLION
people
3. WHY DO I NEED TO BE ON IT?
Managers
Vice
Presidents
Directors
It’s used by
your KEY
DECISION
MAKERS
Chief
Officers
Owners
7. LEAD GENERATION
Sell
• the basics on how to sell yourself and your business
Get found
•Increase your search rankings instantly in our practical profiling session
Convert
•Turning connections into clients
Network
•Find people who already need your services and get straight to the decision makers
Recruit
•Finding the ideal talent for your team
Learn
•Keeping up-to-date with the latest news from your industry and groups and keep an eye on your competitors
Save money
•Investigating premium accounts and paid advertising
Practice
•Get your own take-away tailored action plan
9. 3 TOP TIPS FOR A FANTASTIC PROFILE
Don’t have a boring job title…
Write it ALL OUT (as you)! Don’t miss out sections, people
WANT to know your previous experience or education
because that’s what makes you GOOD AT WHAT YOU DO!
USE KEYWORDS THROUGHOUT
12. HOW MANY DO I NEED?
What are you
selling?
Is your service
or product
mass market?
Needs a large
varied
audience
Or is it niche
and high
value?
Needs a
specific
narrow
audience
14. PEOPLE YOU DO KNOW
Ex-employees
Current
colleagues
Friends
Exemployers
Ex-colleagues
Does
everyone you
know, know
what you do?
Prospective
clients
CLIENTS
Previous
clients
16. HANDY LINKS FOR YOUR WEBSITE:
Visit this link to find all the widgets
and buttons to import into your
website/email signature.
https://developer.linkedin.com/plugin
s
18. YOU CAN INSTANTLY CONNECT WITH ANYONE
YOU ‘MAY KNOW’ WITHOUT GIVING A REASON
19. FOLLOW UP YOUR CONNECTIONS!
‘Hi x,
Thanks for connecting with me on
LinkedIn. Your work in <INDUSTRY>
looks very <new and innovative> and
I’d love to hear more about <subject>
as I currently am doing <related
subject>
Touch base
Recognition
Interest in
Industry
If there’s anything I can help you with in
the future please do just get in touch.
Helpful
Have a great weekend,
Miranda
Friendly (not
too informal)
20. WRITING THE FIRST MESSAGE
‘Hi x,
Great to meet you yesterday at the networking breakfast meeting. What did
you think of the set-up?
Would be great to connect with you on LinkedIn as I’m really interested in
that new <training project> you were chatting about, let me know how
it’s going!
All the best,
Miranda
21. PEOPLE YOU DON’T KNOW
Referal?
Potential client/customer
Categorise
Follow-up
Establish common ground
22. EVERYONE IS ON
LINKEDIN FOR A REASON!
REMEMBER:
Establishing
themselves in their
industry
Looking for better
offers, suppliers, staff
or customers
Networking
29. USING SEARCHES
Use the search function of LinkedIn as
an exercise in finding decision makers!
Search by job title in the search box,
On the left hand side choose ‘People’
Chose by location
Target by specific company if there is a
new company you want on your books.
32. MEMBERS
Local groups
are great for
keeping up
to date with
events etc
Find NEW
people to
market to
You can freely
message anyone
in the same
group as you
(provided they
haven’t opted
out of this
function).
Build new
connections
Key decision makers –30% of fortune 500 companies CEOs are on it compared with 3.8% who use twitter and 7.6% who use Facebook. Users have an average household income of over $100kAnd 39% of users are in the top bracket of company hierarchy
According to Hubspot
(listening tool)
– this uses your email contact information through different email servers. A few people get funny about giving their contacts away to LinkedIn but with 225 million users remember that this isn’t just a fly by night way of selling email addresses, they really don’t need to do that! Email information is used to allow you to find your real life connections on this platform too. You’ll be surprised how many of them are on here trust me! If your email connections are yielding less results than you imagined, try just searching by name for your contacts or clients. Sometimes they’ll use an email address for LinkedIn that’s different to the one you have for example.
People You May Know function – click on the connect button on any of these people and you can instantly send a request without specifying how you know them. This is a very quick way of upping your numbers without much effort but I’d recommend you make contact with each of those who accept your connection invite. If you just collect connections with no interaction the number will be there without any rapport though and so these are a good deal less meaningful.
People You May Know function – click on the connect button on any of these people and you can instantly send a request without specifying how you know them. This is a very quick way of upping your numbers without much effort but I’d recommend you make contact with each of those who accept your connection invite. If you just collect connections with no interaction the number will be there without any rapport though and so these are a good deal less meaningful.
Adding people you don’t know – Have you found someone on LinkedIn or been referred on to someone that you’ve never actually met before? It is generally perfectly acceptable to send them an invitation to connect. You’d have to pick a category, perhaps friend/done business with is best? Whatever you prefer. I’d recommend sending a personal message with the connection request. For example, make sure you mention if a connection of yours has recommended them to you. You could also mention something interesting about their job that you’d like to be kept up-to-date with or if you work in similar industries just touch base and say that you’d like to find out more about what they do with a view to perhaps working together in future. It is most certainly a bad idea to try and sell them something right away!
The latest updates on LinkedIn mean that your ‘Contacts’ section (formerly ‘Connections) now has a lot more functionality. The main feature of these is the ‘Relationship’ section
Note: here you can add information to someone’s profile that only YOU can see. For example say you meet someone very briefly at a networking event, but then a workshop starts and you don’t manage to speak to them about everything you’d like to. To follow up, you can add them as a connection and then add a note as to what you’ve talked about or what they do in your own words. This way you can keep track of your leads more specifically.Next up you can also leave yourself a reminder. Say you need to send them some follow-up information after an initial conversation, just set a reminder with ‘send over report to jenny’ by a certain date.
This establishes you as ENGAGED with the business community and keeps your work infront of your connections as much as possible. You can also ask for recommendations if you’re looking for new suppliers, staff or agencies.
Groups are a great way of getting involved in your industry or finding and sharing information. From job searching groups where recruiters regularly post up vacancies to financial groups posting the latest news or discussing share prices. Discussions are where people can share ideas and post external links up. To interact with discussions you can post up comments giving you opinion on whatever the topic is. This is a good way of establishing yourself as a knowledgeable person in your field without directly being too salesy. It is against most group guidelines to post up a direct sell on discussions so instead use it as a listening tool or start your own discussion to hear ideas from other people. It will also increase the amount of incoming connection requests you’ll have.
Promotions: Here is where you can sell yourself! Get creative, don’t be boring and make sure you present your value proposition well. You need to make sure your title is dynamic enough for people to click on the thread below (and then hopefully go on to buy from you or connect). Depending on your settings you’ll also receive daily or weekly digests via email. Simple maths will tell you that if you’re a member of 50 groups (or more with sub-groups) and you’re getting all daily and weekly emails that isn’t a manageable amount to actually go through and read. When you’ve joined a new group, have a look at the content of the first emails and if it’s useful to you, great! If not, just unsubscribe from the emails. You can do this perfectly easily without leaving the group
Joe will go into this a little later as it’s an integral part of our lead generation
When you create your profile on LinkedIn people are getting to know YOU and your specific role in your company. Whilst this is great to sell your specific service, it’s essential that you also back it up with a credible page for your company. This way you can list out all your different products, show which staff is the point of contact for each, and keep people up-to-date with news using company updates.
Following a company – is there a particular client you’d like to know more about? Have a search for their company page so you can keep up to date with their news. Click the yellow ‘Follow button to receive these updates on your home feed.