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www.zooberdigitaltraining.co.uk4 ways forbusinesses togenerate leadson LinkedInLead generation throughsocial media marketi...
www.zooberdigitaltraining.co.ukWhatever you think of socialmedia marketing, it’s aphenomenon that can’t beignored. In the ...
www.zooberdigitaltraining.co.ukIt has over70million users
www.zooberdigitaltraining.co.ukAn estimated15 millionof these are smallbusiness professionals
www.zooberdigitaltraining.co.uk64% of peoplebelieve that LinkedInhelps them developnew relationships andgrow new business64%
www.zooberdigitaltraining.co.ukSo how can youuse LinkedIn forlead generation?
www.zooberdigitaltraining.co.ukTip 1 - Join LinkedIn groupsThis may not seem like a direct lead generationactivity, but th...
www.zooberdigitaltraining.co.ukTip 2 - Create your own LinkedIn groupsStart a group on a specific topic and addvaluable co...
www.zooberdigitaltraining.co.ukTip 3 - Develop your LinkedIn company pageThis is a great, free way to raise the profileof ...
www.zooberdigitaltraining.co.ukTip 3 - Develop your LinkedIn company pageList your services and link testimonialsand case ...
www.zooberdigitaltraining.co.ukTip 4 - Get into a daily LinkedIn routineLinkedIn’s research revealed that theoptimum time ...
www.zooberdigitaltraining.co.ukTip 4 - Get into a daily LinkedIn routineLinkedIn’s research revealed that theoptimum time ...
www.zooberdigitaltraining.co.ukTip 4 - Get into a daily LinkedIn routineLinkedIn’s research revealed that theoptimum time ...
www.zooberdigitaltraining.co.ukTip 4 - Get into a daily LinkedIn routineLinkedIn’s research revealed that theoptimum time ...
www.zooberdigitaltraining.co.ukTip 4 - Get into a daily LinkedIn routineTime’s up! But by sticking to thisroutine, you sho...
www.zooberdigitaltraining.co.ukTakeawaysSo, just to reiterate - the best way to get LinkedIn generatingleads for you is to...
www.zooberdigitaltraining.co.uk/Get more advice on how to manage socialmedia marketing in our eGuide: Creating theculture:...
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4 ways for businesses to generate leads on LinkedIn

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Lead generation through social media marketing is easier than you think.

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4 ways for businesses to generate leads on LinkedIn

  1. 1. www.zooberdigitaltraining.co.uk4 ways forbusinesses togenerate leadson LinkedInLead generation throughsocial media marketing iseasier than you think.
  2. 2. www.zooberdigitaltraining.co.ukWhatever you think of socialmedia marketing, it’s aphenomenon that can’t beignored. In the professionalworld, LinkedIn is a social mediatool that can really help growyour business. According to theBritish Assessment Bureau:
  3. 3. www.zooberdigitaltraining.co.ukIt has over70million users
  4. 4. www.zooberdigitaltraining.co.ukAn estimated15 millionof these are smallbusiness professionals
  5. 5. www.zooberdigitaltraining.co.uk64% of peoplebelieve that LinkedInhelps them developnew relationships andgrow new business64%
  6. 6. www.zooberdigitaltraining.co.ukSo how can youuse LinkedIn forlead generation?
  7. 7. www.zooberdigitaltraining.co.ukTip 1 - Join LinkedIn groupsThis may not seem like a direct lead generationactivity, but the connections you make by addingvalue in group discussions can turn into newcustomers.The best way to use groups for lead generation isjoining groups related to your industry, sharinginteresting articles and commenting on what otherpeople have shared.Get more ideas here: How to generate leads by using LinkedIn groups
  8. 8. www.zooberdigitaltraining.co.ukTip 2 - Create your own LinkedIn groupsStart a group on a specific topic and addvaluable content. In the long-term you will:Meet members who you would nothave had contact with otherwiseRaise your profileBe seen as a good source of helpfulinformation.Make your group stand out by following this advice: How to build a thriving LinkedIn group.
  9. 9. www.zooberdigitaltraining.co.ukTip 3 - Develop your LinkedIn company pageThis is a great, free way to raise the profileof your company. More and more people nowlook for information and ask questions onsocial media sites first; unlike the early daysof the internet when websites were the solesource of information. You can:
  10. 10. www.zooberdigitaltraining.co.ukTip 3 - Develop your LinkedIn company pageList your services and link testimonialsand case studies to themHave your happy customers follow youand recommend your servicesLet other LinkedIn users find you throughservices searchesShare important news and updatesGet tips on making yours the best it can be here: 10 Steps to Create a LinkedIn Company Page.
  11. 11. www.zooberdigitaltraining.co.ukTip 4 - Get into a daily LinkedIn routineLinkedIn’s research revealed that theoptimum time to spend on it is nine minutesper day, which is a lot less time than it takesto go to face-to-face networking meetings.Get the most from your nine minutes by:Looking at who’s viewed your profile and connecting withthe people who look interesting
  12. 12. www.zooberdigitaltraining.co.ukTip 4 - Get into a daily LinkedIn routineLinkedIn’s research revealed that theoptimum time to spend on it is nine minutesper day, which is a lot less time than it takesto go to face-to-face networking meetings.Get the most from your nine minutes by:Posting a status update on your company page
  13. 13. www.zooberdigitaltraining.co.ukTip 4 - Get into a daily LinkedIn routineLinkedIn’s research revealed that theoptimum time to spend on it is nine minutesper day, which is a lot less time than it takesto go to face-to-face networking meetings.Get the most from your nine minutes by:Joining an active discussion in one of the groups you’re in
  14. 14. www.zooberdigitaltraining.co.ukTip 4 - Get into a daily LinkedIn routineLinkedIn’s research revealed that theoptimum time to spend on it is nine minutesper day, which is a lot less time than it takesto go to face-to-face networking meetings.Get the most from your nine minutes by:Adding new content to a group you’ve started
  15. 15. www.zooberdigitaltraining.co.ukTip 4 - Get into a daily LinkedIn routineTime’s up! But by sticking to thisroutine, you should start to see theleads flooding in from LinkedIn.
  16. 16. www.zooberdigitaltraining.co.ukTakeawaysSo, just to reiterate - the best way to get LinkedIn generatingleads for you is to:Join groups and get involved with discussions to show prospects how you can addvalueCreate your own groups to raise your profile and awareness of the issues you wantto discussGet your company page updated and keep it that way so when prospects find it theyare suitably impressedDevelop a short daily LinkedIn habit and it won’t become a chore
  17. 17. www.zooberdigitaltraining.co.uk/Get more advice on how to manage socialmedia marketing in our eGuide: Creating theculture: skills you need to implementMarketing Automation software.Download NowCreating the CultureSkills You Need to ImplementMarketing Automation Software

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