These are the slides for the Deloitte workshop. https://www.linkedin.com/pulse/free-deloitte-workshop-how-attract-high-quality-leads-bonnie-power/ LinkedIn is currently described as the best Business-to-Business Lead Generation platform on the planet and we were excited to show participants how to build up their brand and create a steady flow of new clients and opportunities.

1. How to Attract High Quality Leads on LinkedIn
.…without spending a cent on advertising.

2. • Bonnie Power
• CEO + Founder
• Perfect Boom
LinkedIn Lead Generation Agency
* *
Introducing Today’s LinkedIn Trainer

3. LinkedIn is Perfect for B2B & B2C

4. LinkedIn Sows the Seeds
for Fast Business Growth

5. LinkedIn generates the highest visitor-to-lead
conversion rate at 2.74%, almost 3 times
higher (277%) than both Twitter (.69%) and
Facebook (.77%).
Hubspot Study of 5000 Business:

7. Decide who your target
market is, what you’ll be
offering and how you will
differentiate yourself
from your competitors.
Step # 1 Plan Your LinkedIn Campaign:

8. Update your profile and
company page so that
when a prospective
client looks you up, they
will recognize you as a
prominent leader within
your industry.
Step # 2 – Position Your Company Strategically

9. Build the brand by sharing
high quality content, so
your name starts to appear
regularly through the
LinkedIn feed
Step # 3 – Promote Your Thought Leadership

10. Send invitations to connect
with your ideal type of
clients, and referral partners.
Then start to develop rapport
so a one on one so a
relationship can be
developed.
Step # 4 – Propagate Leads & Referrals:

11. Take the conversation off
LinkedIn and move them into
a lead nurture sequence that
involves a mixture of
activities.
Step # 5 – Pursue the Relationship Off LinkedIn:

12. Strategy #1
How to Optimise Your Profile
and Use LinkedIn to Attract 3-10
leads every week, without
sounding salesy.

13. Be Irresistible to Your Target Market

14. The Top 10 Elements of a Powerful LinkedIn Profile
1. Photo
2. Headline
3. Contact Details
4. Industry / Location
5. Summary Section
6. Employment Section
7. Skills / Recommendations
8. Media
9. Articles
10. Posts / Status Updates

19. How to Use LinkedIn Sales Navigator to
Reach Out to Your Ideal Type of Clients
Strategy # 2

22. Search Filters Help to
Identify Your Perfect
Type of Client

23. Example: Decision Makers in SME Accounting Firms

24. Hi Jenny,
Thanks for accepting my connection request here on
LinkedIn. I look forward to getting to know you and your
business, and I really hope that I can add value to you
though our connection.
Here’s a link to a relevant blog / video you may find
interesting: <insert link>
Again, thanks for the connection and I look forward to
hearing from you soon.
Kind regards,
Your name

25. Then allow them a
couple months to
experience your
content
(NEVER pitch in the
first few weeks)

26. Fact:
By Using Sales Navigator it’s easy to identify and
nurture your perfect prospects on LinkedIn

27. Strategy # 3
How To Be Seen As An Industry Favourite, Even
When Competing With The Big Corporates.

28. 5 Ways to Raise Your Profile

29. Examples of Powerful Content
1. A diagram showing your framework
2. A list of 10 tips to help your target market achieve a small win,
3. The top 7 mistakes that most of your prospective clients make
4. A video of you being Interviewed (or you interviewing someone else)

30. My Old Mistake “Thinking I don’t want this to be
about me, I want my business to
be putting out its own content”

31. Key Mistake
I don’t want this to be about me, I
want my business to be putting
out its own content
Personal Branding Pays OFF

32. Get the knowledge out of your head by being
interviewed by a writerIt’s Natural to Feel Nervous About Creating Content

33. Your Competitors will be Envious

34. Keep Your Eyes on the prize.

35. “Content marketing is at the
heart of LinkedIn’s Marketing
Solutions strategy”
Matt Tindale
LinkedIn Director of Marketing Solutions – AU & NZ
Content is King on LinkedIn

36. “Our goal is to develop a
definitive professional
publishing platform and create
opportunities to drive business
results by sharing relevant
content with our members.”
Matt Tindale
LinkedIn Director of Marketing Solutions – AU & NZ
Content is King on LinkedIn

37. Fact:
To be recognised as a leader within your space, you
need a few key pieces of content so you can attract
new clients while you sleep

38. Image Consultant
“Attending Bonnie Power's practical and
effective training on LinkedIn use for
business is essential for all professionals.
Kirsty Milligan - Personal Stylist
Entrepreneur, Keynote Speaker & Author
Bonnie's extensive experience and knowledge is delivered in an easy
to understand and immediately implementable way. She is
thoughtful and insightful. I highly recommend working with Bonnie. ”

39. Software Integration Consultant
“Bonnie has helped me immensely leverage
LinkedIn as a lead generation tool. She is a wealth
of information about LinkedIn strategies and
tools, very approachable and always helpful.“
Gary Smart,
Smart & Associates
Entrepreneur + Computer
Software, Integration Expert

40. Who does this work for?
üIf you’re clients are B2B or if you sell products and services
to professional or executive level people.
üIf the lifetime product of your services is greater than $10K -
it becomes a positive ROI.
üIf you want to scale your business across national or
international markets.
üIf you are passionate about what you do, and the people
you serve within your market.

41. Specific Industries:
• Events & Hospitality
• Facilities Services
• Tertiary Education
• IT, ITC + Cyber security
• Branding + Marketing Agencies
• Mindfulness & Corporate Wellness
• Sales + Leadership Training
• Entrepreneur’s Groups
• Women’s Networking Groups
• Independent Consultants
• Business Coaches and Advisors
• Financial Services
• Recruitment + HR Specialists
• Charities and Causes
• Property Development
• Real Estate
• Mortgage Brokers
• Management Consultants

42. Feel like you’ve been
drinking from a fire hose?

43. 1. Optimise your profile to help
attract your ideal type of client
2. Use Sales Navigator to build up
your network of prospective clients
on LinkedIn
3. Nurture those prospect with
helpful content
Summary of 3 Key Points