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Own Your Consulting Niche with Stephanie Chandler

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Stephanie Chandler explains the uses of social media for niche marketing at the September 2015 BACN meeting

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Own Your Consulting Niche with Stephanie Chandler

  1. 1. Own Your Niche on the Internet and Beyond Simple Strategies to Increase Website Traffic and Build Buzz Online Stephanie Chandler Twitter: @bizauthor
  2. 2. Karl Palachuk: Small Biz Thoughts For IT Consultants
  3. 3. David Newman Marketing for Speakers & Authors
  4. 4. Melinda Emerson Small Biz Lady
  5. 5. BackyardChickens.com Content + Community = Big Win
  6. 6. Content Marketing Institute Joe Pulizzi
  7. 7. Small Biz Trends Anita Campbell
  8. 8. Social Media Examiner Mike Stelzner
  9. 9. What Do You Want to Be Known For? 1. Define Your Target Audience 2. Identify Their Wants/Needs 3. Establish Your Authority 4. Become a Resource Get Ready to Step on to the Virtual Stage
  10. 10. Build a Dazzling Website • Clear target audience • Authoritative • Easy to navigate • Social media links • Email sign-up box • Freebies • Content! Impress Potential Clients
  11. 11. The Power of Blogging • Great SEO • Build Your Audience • Media Potential • Content from Clients, Peers, Employees Your Secret Weapon
  12. 12. The Big Secret: Content • Articles/Blog Posts • Product Reviews • Industry News • How-to Tips • Case Studies • Interviews with Executives • Editorial Commentary • Enlist Peers, Clients, Employees Showcase Your Expertise
  13. 13. Video Audience Engagement
  14. 14. Podcasts, Teleseminars, Webinars • Single events, series or conferences • Be a guest on other people’s programs • Host your own • Archive on your site • Distribute via iTunes Expand Your Reach
  15. 15. Information Products • Special Reports • Whitepapers • Tips Sheets • Workbooks • Ebooks • Books • Self-Study Programs Give Away or Sell for Profit
  16. 16. Corporate Sponsors • Speaking • Spokesperson • Blogging • Site Ads • Give-Aways • Webinars • Twitter Chats • Event Sponsorship Want Access to Your Audience
  17. 17. Email Marketing • Constant Contact • iContact • Mail Chimp • Aweber It’s Not Dead!
  18. 18. Grow Your Audience • LinkedIn Groups • Facebook Groups • Meetup.com Tap into the Power of Community
  19. 19. Social Media Strategy What Most People Miss BLOG
  20. 20. Facebook Strategy Engage Your Audience
  21. 21. LinkedIn Strategy Find Professional Connections
  22. 22. Pinterest Strategy Visual Network
  23. 23. Twitter Strategy Microblogging in 140 Characters or Less
  24. 24. Plant Your Garden Three Seeds Each Day
  25. 25. The Possibilities are Endless! NonfictionAuthorsAssociation.com NonfictionWritersConference.com Twitter: @bizauthor & @NonfictionAssoc Thank YOU I Appreciate Your Time

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