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LinkedIn Presentation at the Middle East Social Media Festival #MESMF2015

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Presented by Mr. Youssef Halawi, Territory Manager, LinkedIn.
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LinkedIn Presentation at the Middle East Social Media Festival #MESMF2015

  1. 1. Connect the world’s professionals to make them more productive and successful Mission
  2. 2. Value proposition Connect to opportunity
  3. 3. A set of circumstances that makes it possible to do something A chance for employment or promotion op·por·tu·ni·ty noun
  4. 4. PEOPLE • Build your network • Keep in touch with your network • Research and contact people KNOWLEDGE • Establish yourself as an expert • Improve your skills • Use your professional reputation beyond LinkedIn • Discover and follow thought leaders • Get daily news about industry/areas of interest OPPORTUNITY • Get a job • Plan your career • Make educational choices that further their career objectives HIRE, MARKET, SELL • Recruit and hire • Market products and services • Prospect for sales leads • Build great relationships with customers LinkedIn Value Proposition
  5. 5. For members STAY INFORMED through professional news and knowledge CONNECT with your professional world GET HIRED and build your career
  6. 6. CONNECT with your professional world
  7. 7. Flagship Feed Network Messaging Me Search CONNECT
  8. 8. Conversations that matter CONNECT
  9. 9. Find who and what you need CONNECT
  10. 10. STAY INFORMED through professional news and knowledge
  11. 11. Publishing Global news and thought leadership from 300M+ members STAY INFORMED
  12. 12. Slideshare The world’s largest repository of professional knowledge STAY INFORMED
  13. 13. Pulse Digest of professional news you need to know STAY INFORMED
  14. 14. Knowledge through conversation Groups STAY INFORMED
  15. 15. Acquire the skills you need to succeed Lynda.com STAY INFORMED
  16. 16. Get hired and build your career
  17. 17. Flagship & Job Search Find the right job or have the right job find you GET HIRED
  18. 18. Create economic opportunity for every member of the global workforce Vision
  19. 19. schoolscompanies knowledgeskillsMembers jobs T h e E c o n o m i c G r a p h
  20. 20. MENA 15+ MILLION
  21. 21. ‫العربية‬ ‫باللغة‬
  22. 22. Create your professional identity
  23. 23. For customers @WORKSELLMARKETHIRE
  24. 24. THE WORLD IS CHANGING FAST… Candidates & Clients More Connectivity More Choice More Channels 1980’s 1990’s 2000’s 2010’s Filing Cabinet Recruiters Offline Database Job Channels Social Media
  25. 25. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 57% of the decision to ‘buy’ is now made before any commercial contact with your business
  26. 26. PROFESSIONALS USE LINKEDIN FOR 3 VALUABLE REASONS KNOWLEDGE The definitive professional publishing platform NETWORK We connect the world’s professionals IDENTITY The professional profile of record
  27. 27. are passive and not looking to move 80% 60% of them are open to opportunity!!
  28. 28. THE BEST RECRUITERS ACT LIKE MARKETERS SOCIAL MEDIA KEEPS THE CONVERSATION GOING1 …BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2
  29. 29. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS ? ? ? ? ? ? ? ? ? Followers are more likely to recommend your business2.5x 78% Followers are 78% more likely to respond to an InMail of members are interested in job opportunities from companies they are following79%
  30. 30. WE RECOMMEND 3 SIMPLE STEPS YOUR FOLLOWERS & YOUR BRAND NURTURE YOUR TARGET AUDIENCES DO WHAT YOU DO BEST BUILD ENGAGE RECRUIT
  31. 31. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  32. 32. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGING Page visitors see the content that is relevant to them ≤ 400% increases in candidate conversions achievable with targeted content CAREER PAGES IMAGES JOBS VIDEO’S BUILD
  33. 33. ACCELERATE FOLLOWER GROWTH Reach out to potential clients & candidates and convert them into followers BUILD TARGETED CAMPAIGNS 300% Follower base increase - Symphony Teleca Your total number of followers946
  34. 34. LEVERAGE YOUR EMPLOYEESBUILD EMPLOYEE PROFILE ADS Views on your employee profiles this month1964 Recruiters have 10x more traffic than the average member10x of page views are members looking at members76%
  35. 35. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  36. 36. KEEP YOUR FOLLOWERS UP TO DATE Your potential audience 137,500 Ensure you are always top of mind Relevant content Encourages likes & shares ENGAGE CONTENT UPDATES Your content updates this month 13
  37. 37. ACCELERATE YOUR ENGAGEMENT REACH uplift in click through rates for updates25% the usual content traffic3x Reach a wider audience before you even have them as followers ENGAGE SPONSORED UPDATES
  38. 38. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  39. 39. PROMOTE YOUR JOBS TO THE BEST CANDIDATES & CONSULTANTSRECRUIT RELEVANT JOB POSTS Only the most suitable candidates will see your jobs Job posts are a great engagement tool Job visibility can be increased with Sponsored Jobs of members are interested in job opportunities from companies they are following 79%
  40. 40. PROACTIVELY SOURCE CANDIDATES & CONSULTANTSRECRUIT RECRUITER Increased access to the network Reach out using InMail Workflow and Collaboration tools 78% Followers are 78% more likely to respond to an InMail

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