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Linkedin for Business - Tips from Threesides

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Why are you on LinkedIn? Finding new business, Finding employees, Marketing / Brand Building, Business Intelligence, Networking, Time Wasting? Whatever your motivation LinkedIn can be a valuable tool to help extend your business building efforts and is well worth the time that you invest.

This presentation was originally presented for the ACT Digital Enterprise program for Canberra Business Council. See more info and get a tips sheet at www.threesides.com.au/linkedin

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Linkedin for Business - Tips from Threesides

  1. 1. Getting Your Business LinkedIn
  2. 2. Presented by Threesides This workshop was originally presented for the ACT Digital Enterprise program at the Canberra Business Council. It was presented by Todd Wright and Nicola Woolham from Threesides. It was awesome.
  3. 3. www.threesides.com.au www.facebook.com/threesides www.twitter.com/threesides www.linkedin.com/company/threesides www.slideshare.net/threesides www.pinterest.com/threesidespins
  4. 4. www.linkedin.com/company/threesides
  5. 5. We help these businesses with their social media marketing: Old Bus Depot Markets National Parks NSW – Wild about Whales Lantern Apartments Thredbo Canberra Business Council Sportsmans Warehouse Deeks Health Foods Michael Milton Canberra BusinessPoint Capital Region Farmers Market The RUC (and more…)
  6. 6. Why are you on LinkedIn? 1. Finding new business 2. Finding employees 3. Marketing / Brand Building 4. Business Intelligence 5. Networking 6. Time Wasting
  7. 7. Overview 1. Where does it fit? 2. Why use it? 3. How to use it? 4. Getting on with it
  8. 8. Where does fit into your marketing strategy?
  9. 9. Marketing Channels Website and Blog Paid and Organic Search Mobile Online and Offline Advertising Media and PR Events Direct and Email Marketing Social Media
  10. 10. • Lead generation • Recruitment • Business awareness • Online reputation • Getting connected • Information Why use LinkedIn?
  11. 11. Source: SocialBakers
  12. 12. Australia ranks 10th in the world for LinkedIn users at just under 5million 23% of the online population is on LinkedIn = 35% of the workforce 3rd highest population penetration globally
  13. 13. Source: Digiocial Social network usage in Australia 2013 v 2012 2013 2012
  14. 14. 6 things you need to do on LinkedIn
  15. 15. #1 PROFILES
  16. 16. Build your personal Profile 1. Get to ‘All-Star’ 2. Be found 3. Showcase your skills 4. Get recommendations 5. Check your privacy
  17. 17. Improve your company Profile 1. Be found 2. Build community 3. Drive inbound web traffic 4. Promote your products & services
  18. 18. CSIRO Canberra Best practice example
  19. 19. #2 CONNECTIONS
  20. 20. Professional WORK Current and past colleagues INDUSTRY Clients, partners, suppliers
  21. 21. Personal Connections EDUCATION School, college, university FRIENDS (Real ones!)
  22. 22. What is your connection criteria to decide who to connect with?
  23. 23. EXISTING CONTACTS • Search tool • Import via email • Import via database or apps • Ideas from ‘People You May Know’ tool NEW CONTACTS • Reach out • Market yourself and drive invitations Grow Your Connections
  24. 24. #3 MARKETING
  25. 25. Use the newsfeed on both personal and company profiles
  26. 26. 1. Be interesting and topical 2. Link back to original article or to your blog 3. Hook up to Twitter / Slideshare 4. If sharing, add thoughts and comments and have an opinion
  27. 27. #4 INTELLIGENCE DO YOUR RESEARCH ...
  28. 28. Check out the LinkedIn profiles of: 1. Employees (current potential) 2. Clients 3. Partners, suppliers 4. Your competitors 5. Industry influencers
  29. 29. News and Insights
  30. 30. #5 INVOLVEMENT
  31. 31. Like Share Comment Discuss Debate Engage
  32. 32. #6 RECRUITMENT
  33. 33. - Job Board - Job Ads - Career Pages - Network Search - Recruiter Product
  34. 34. LinkedIn for SUPER USERS
  35. 35. LinkedIn Premium
  36. 36. Increased Visibility – more stats and profile information Greater Reach – Inmails and introductions Better Search – more criteria and results Kudos – the gold LinkedIn badge
  37. 37. 15 mins a day…
  38. 38. You just need 15 minutes a day # What to do Check your news Are there any posts from contacts, companies, groups or influencers to like, share or comment on? Enjoy articles Take a few minutes to read one or two interesting articles properly, then share on your newsfeed. Increase your network Find one new contact, company, group or influencer to follow each day to expand your network. Update your status If relevant, post something new about you or your work on your personal and company newsfeeds. Action notifications Deal with any invitations or messages you’ve received. If they’ll take a while schedule more time later.
  39. 39. The ‘Ultimate’ LinkedIn To Do List
  40. 40. Next steps: 1. Get set up 2. Complete the checklist 3. Optimise your profile 4. Grow your network 5. Start sharing 6. Get involved!
  41. 41. Stay In Touch www.actdigitalenterprise.com.au www.threesides.com.au www.facebook.com/threesides www.twitter.com/threesides www.linkedin.com/company/threesides www.slideshare.net/threesides www.pinterest.com/threesidespins

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