Why are you on LinkedIn? Finding new business, Finding employees, Marketing / Brand Building, Business Intelligence, Networking, Time Wasting? Whatever your motivation LinkedIn can be a valuable tool to help extend your business building efforts and is well worth the time that you invest.
This presentation was originally presented for the ACT Digital Enterprise program for Canberra Business Council. See more info and get a tips sheet at www.threesides.com.au/linkedin
3. Presented by Threesides
This workshop was
originally presented for the
ACT Digital Enterprise
program at the Canberra
Business Council.
It was presented by Todd
Wright and Nicola
Woolham from Threesides.
It was awesome.
6. We help these businesses with their social media marketing:
Old Bus Depot Markets
National Parks NSW – Wild about Whales
Lantern Apartments Thredbo
Canberra Business Council
Sportsmans Warehouse
Deeks Health Foods
Michael Milton
Canberra BusinessPoint
Capital Region Farmers Market
The RUC
(and more…)
7. Why are you on LinkedIn?
1. Finding new business
2. Finding employees
3. Marketing / Brand Building
4. Business Intelligence
5. Networking
6. Time Wasting
13. Australia ranks 10th in the world for
LinkedIn users at just under 5million
23% of the online population is on
LinkedIn = 35% of the workforce
3rd highest population penetration
globally
29. EXISTING
CONTACTS
• Search tool
• Import via email
• Import via database
or apps
• Ideas from ‘People
You May Know’ tool
NEW
CONTACTS
• Reach out
• Market yourself and
drive invitations
Grow Your Connections
32. 1. Be interesting and topical
2. Link back to original article or
to your blog
3. Hook up to Twitter / Slideshare
4. If sharing, add thoughts and
comments and have an
opinion
45. Increased Visibility – more stats and
profile information
Greater Reach – Inmails and
introductions
Better Search – more criteria and
results
Kudos – the gold LinkedIn badge
48. You just need 15 minutes a day
# What to do
Check your news Are there any posts from contacts,
companies, groups or influencers to like,
share or comment on?
Enjoy articles Take a few minutes to read one or two
interesting articles properly, then share
on your newsfeed.
Increase your
network
Find one new contact, company, group
or influencer to follow each day to
expand your network.
Update your status If relevant, post something new about
you or your work on your personal and
company newsfeeds.
Action notifications Deal with any invitations or messages
you’ve received. If they’ll take a while
schedule more time later.