The how's and Why's of sharing at SMK 11052012

Merete Sanderhoff Project researcher merete.sanderhoff@smk.dk @MSanderhoff Statens Museum for Kunst The how’s and why’sof sharing our digitized assets

What we did at SMK

http://www.googleartproject.com/collection/statens-museum-for-kunst/

Access is not = to sharing

http://www.smk.dk/en/explore-the-art/the-royal-collections/free-download-of-art-works/

http://www.youtube.com/user/NationalGalleryDK?ob=0&feature=results_main

http://www.flickr.com/photos/51443772@N06/sets/72157629482773770/

http://pinterest.com/statensmuseum/pins/

What moved us to do it

Mai Misfeldt• Art critic at Danish national newpaper• Educator

Lucas Cranach the Elder (c. 1472-1553), Melancholy, 1532 , Statens Museum for Kunst

Jørgen Wadum• Head of Conservation, SMK

http://www.kdcs.kcl.ac.uk/fileadmin/documents/USMuseum_SimonTanner.pdf

"Everyone interviewed wants to recoupcosts but almost none claimed to actuallyachieve or expected to achieve this… Eventhose services that claimed to recoup fullcosts generally did not account fully forsalary costs or overhead expenses."Simon Tanner, Reproduction charging models & rights policyfor digital images in American art museums, 2004

"Since 2006 the commercial market for [images]has undergone a revolution, with consumers nowexpecting images free of charge, free of usagerestrictions, and instantly available for use……more people want more content, from morecomplex sources and at more speed, but are lessprepared to pay for it.“Jo Prosser, Managing Director, Victoria and Albert Enterprises

http://www.fastcompany.com/blog/kit-eaton/technomix/monty-python-youtube-move-boosts-dvd-sales-23000

http://pro.europeana.eu/c/document_library/get_file?uuid=b80cebc9-34ed-475b-b531-1d3c98e724a2&groupId=10602

Smithsonian Instituion“Commons are usually created when a propertyowner determines that a given set of resources –grass for grazing sheep, forest for parkland,software code, or intellectual property – will createmore value if freely shared.”Smithsonian Web and New Media Strategy, 2009, p. 19http://smithsonian-webstrategy.wikispaces.com/file/view/20090729_Smithsonian-Web

Yale University“…as the legal designation “public domain” issupported by the rationale that eventually allcreators and/or owners of content must relinquishtheir monopolies over such content making suchcontent available for unmitigated access and use,attempts to restrict access through licensingprovisions may be neither legally enforceable norethically prudent.”Memo on open access to digital representations of works in the public domainfrom museum, library, and archive collections at Yale University (5 May 2011)

http://collections.britishart.yale.edu/vufind/Record/1668455

https://images.nga.gov/en/page/show_home_page.html

https://images.nga.gov/en/set/show_content_page.html?category=16&set=11

http://www.rijksmuseum.nl/collectie/SK-A-2344/het-melkmeisje

Pushing out bad copieshttp://en.wikipedia.org/wiki/File:Johannes_Vermeer_-_De_melkmeid.jpg

Enriching public knowledge http://en.wikipedia.org/wiki/The_Milkmaid_(Vermeer)

How did we get there

Collaboration

Benchmarking

Networks

Alliances

Patience

Setting the agendahttp://www.dkmuseer.dk/tidligerearrangementer/1186.html

What’s next

Evaluation• Increased usage? (blogs, Wikipedia, education, publications, TV productions, print products, creative projects, hackathons etc.)• Increased traffic to smk.dk? (CC BY asks the users to credit the source)• More visitors to SMK?

"When SMK releases images of 159 artworksunder CC BY, it means that we in Wikipediaare able to write better articles about boththe artists, the artworks, and the motifs.”Ole Palnatoke Andersen, Wikipedia Denmarkhttp://wiki.creativecommons.org/Case_Studies/Highlights_from_SMK,_The_National_

”One example: In 1646, Jan van Goyen painted a prospect of the city ofArnhem. This image is not only fit to illustrate the article about van Goyen, but also theone about Arnhem, 1646, tonal landscape painting, and tulipomania - not just in Danish,but in all the languages that Wikipedia is available in.” Jan van Goyen, View of the City of Arnhem, 1646

More sharing• All digitized images in PD available for free download• All publications under CC license• All digital productions cleared for all social platforms• Open API to collection data

Long term goals• Running government smarter – Public Domain content should be free• Running business smarter – Building a loyal & supportive community of users/ambassadors• Supporting a culture of sharing – An environment where learning, innovation and creativity thrives through access for all

Merete Sanderhoff Project researcher merete.sanderhoff@smk.dk @MSanderhoffPovertà vien dal timor! Oralto’s aria ”Chi dal cielo” Antonio Vivaldi, La Fida Ninfa, 1731 (a work in the Public Domain)

http://us-w1.rockmelt.com	8
https://twimg0-a.akamaihd.net	8
http://tweetedtimes.com	2
http://www.linkedin.com	1

The how's and Why's of sharing at SMK 11052012

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