Helpful tips for navigating the Twitterverse including terminology such and handles, hashtags and much more.

1. Retweet @browardschools
• Looking for content to engage your follow-
ers? Retweet the District’s Twitter account:
 School and Administrative Office
Closures.
 Important Announcements.
 Fridays: Friday Focus Video.
 First and Third Wednesdays: Special
Presentations for the Regular School
Board Meetings.
Remember When You Tweet
• Do you have a message that your audience
will find interesting?
• Use photos.
• Link back to your school’s website if possible.
• Try a hashtag (#).
Twitter Terminology
• Handle = @browardschools
Above your handle – this describes your
Twitter feed, it will not link people to your
account unless you use the web address:
twitter.com/browardschools.
• Hashtag = #
Organizes your tweets around the topic so
they are easily found by the # -
Hashtag examples: #BCPSProud.
• Followers = Twitter accounts that follow
your account.
• Following = Twitter accounts you follow.
• Notifications = Updates.
• Retweet = RT = You can send information
from another account to your followers.
• Retweet with Quote = You can retweet a
message and add your own comment.
• Likes = You can like a tweet and it will be
linked under your likes. It was formerly
known as favorites.
•Direct Message = @browardschools
If you start a tweet with the @ sign such as
@browardschool. This is a direct reply and
will only be seen by that account.
You will see .@ as the first character in posts,
which eliminates a direct message and
sends the post to all of your followers.
• Twitter Feed
Ongoing stream of Twitter messages.
Change Your Header
• Keep your header fresh to keep your
audience’s interest. Add a new photo!
Number of Characters
• 140 characters.
• 117 characters if you use up to four photos
(adding media takes 23 characters regard-
less if you use just one or four photos).
Twitter - Teamwork
• Training multiple staff members to post to
your school or department Twitter page will
help you keep your messages up and not rely
on just one person.
Quick Reference Guide
Twitter