Social media is widely used for marketing but can damage brands if not used properly. Some common mistakes brands make include only posting the same types of content, like industry news or blog posts, which becomes monotonous. They also fail to convert social media followers into marketing leads by collecting email addresses or add them to marketing lists. Additionally, brands neglect responding to customer questions, comments, and suggestions on social media. It is important for content on social media to be tailored specifically for the target audience by considering what would interest them rather than just what the brand wants to post. This article discusses additional best practices for using social media effectively in a follow up post.

1. Unknown Mistakes you may be making while
promoting your brand on Social Media -1
Social media is used by many for marketing and branding. Yet, despite such a
widespread usage, social media is damaging the brand rather than doing any value
addition. Here is a rundown of mistakes that marketers might not know they are
doing while working with social media:
1. Keeping the content type same
What do you post on social media? Industry news, share your blog etc. If you keep
repeating the same pattern, it is going to be monotonous. Your audience would
eventually move out.
2. Keeping your social media followers out of the marketing funnel
You have got many followers on social media. But have you added them in your
marketing list? If you are missing the link, you are going to bear the consequences
in the result of losing on building on long term relationships. Confused? Not know
how to start? Offer an e-book in exchange of email addresses of your social media
followers.

2. 3. No response to customers questions, comments or suggestions
If you are not paying heed to the genuine feedback customers give you, why would
they be bothering again. Understand a simple thing – the time you spend on writing
and posting the stuff for your readers should be equal to the time you spend
reading and responding to the comments and questions being asked by them.
4. Not posting as per your target audience
Is your writing intended for your target? Do you put yourself in their shoes before
posting or tweeting. Have you ever given a though as to what is my customer
thinking of my product or brand? If not, you will get an answer where are you
missing.
We will leave you with these points now. There are other insights as well. The rest
of the points we will discuss in the follow-up post.