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Social Media Workshop - #ShababShare

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- Community Management
- Content Marketing
- Trends & Tools
- Case Studies

Our hashtag #ShababShare

What is شباب شير - Shabab Share ?
Shababshare working on youth networking community in its different forms through the use of several tools from the Internet through the World Wide Web and other tools group

Who is the trainer :

Mohammad Tahhan,
Founder Of Shabab Share | Social Entrepreneur | Social Media & Media Expert | Communication Specialist | Youth Development.
He has 10 years experience working with international & local organizations,mainly in Education, Media, Online Media, and Capacity building.
In addition to that 5 years experience working in Media and Social Media.
Also 6 years experience working as freelance trainer with several NGOs and private sector.

Twitter : https://twitter.com/tahanco - @Tahanco
LinkedIn: https://jo.linkedin.com/in/tahanco
www.facebook.com/MTahanco

For who's interested and want workshops contact us:
www.facebook.com/ShababShare
www.twitter.com/shababshare

Published in: Social Media
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Social Media Workshop - #ShababShare

  1. 1. • • • • •
  2. 2. • • • • • • •
  3. 3. • • • • • • •
  4. 4. • • • •
  5. 5. • • • •
  6. 6. • • • • • • • • • •
  7. 7. What can I do on Twitter? You can write your thoughts Share news Or simply write how you feel
  8. 8. Who is listening ? If no one is following you, Your message gets lost! When you start using Twitter, Your followers will be “0” At the beginning, it’s frustrating, But normal
  9. 9. Twitter Terminology Talk to someone! If you put the “@username” before the message, this user will see your message amongst all the others, it will get their attention.
  10. 10. Twitter Terminology They are listening to YOU! Messages to other users with “@username” are public, and everyone who follows both YOU and @username can read it. So make sure you are writing something that can be public
  11. 11. Twitter Terminology It can be PRIVATE Twitter is also a place where you can exchange private messages (called “DM” or Direct Message) with other users. If you use a Smartphone it can be a great replacement of SMS
  12. 12. Twitter Terminology RT Re-Tweet others This is sharing, or giving credit to other people’s tweets By doing this you are forwarding their message to your followers
  13. 13. Twitter Terminology Shortening Links Bit.ly Tinyurl.com Tiny.cc
  14. 14. 3rd Party Applications These are the most popular 3rd party applications Tweetdeck Hootsuite
  15. 15. Principles of Tweeting • Build new relationships visibility + credibility = profitability (can be seen as voyeurism) • Market Research • Take time to understand Twitter etiquette • Have a strategy • Listen first – then engage • Promote your blog • Tell people you are on Twitter
  16. 16. Principles of Tweeting • Ask Questions and Provide an Answer • Share News and Links • Give Compliments • RT Generously • Recommend Others
  17. 17. Principles of Tweeting • Explain Yourself • Help Others • Market Yourself • Use Insightful Sayings/Quotes • Use Sarcasm with Caution
  18. 18. Twitter Resources/Tools Socialoomph.com – manages your tweeting Sprout Social – social media management for companies Twitterfeed – automate sending blogs out Tweetgrid – creates a search dashboard Tweetchat – manage community chats Twitpic – Post photos on Twitter Twitbacks – Chose a twitter background@LigersRule Don’t make your Twitter Handle something completely random
  19. 19. Don’t use numbers @Concur812
  20. 20. Don’t use an underscore @ME_Concur
  21. 21. Follower
  22. 22. To Follow Back
  23. 23. Reply
  24. 24. Consistent
  25. 25. Informative
  26. 26. Getting More Followers
  27. 27. Keep to it under 120 characters. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  28. 28. Use links to provide more detailed information. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  29. 29. Write engaging content! Twitter Engagement Best Practices
  30. 30. Share photos that help portray the tweet message. Images are more eye catching than tweets with only text. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  31. 31. Keep dialogue personalized. Twitter Engagement Best Practices
  32. 32. Show empathy, saying “I am sorry” both publicly and privately. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  33. 33. Keep the customer informed if the answer is not going to be immediate. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  34. 34. Encourage responses, feedback and ask questions to promote responses. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  35. 35. Exceeding Expectations Within The Largest Social Channel Twitter Engagement Best Practices
  36. 36. 6 Useful Twitter Tools • Tweriod – Start tweeting when others listen • dlvr.it – Share and track your blog content • Twoolr – Full analytics for your Twitter account • nurph – Deepen your relationships • Buffer – never flood your followers again. • Triberr - Extend your reach, create a tight network of fellow bloggers, sharing posts and exchanging ideas.
  37. 37. Who to follow Follow like-minded people, peers, people who share the same interests as you. Don’t follow boring and uninteresting people. If you start to follow someone and then find them boring, unfollow them. Good ways to find people: • Wefollow.com • Twellow.com
  38. 38. Twitter Resources/Tools Socialoomph.com – manages your tweeting Sprout Social – social media management for companies Twitterfeed – automate sending blogs out Tweetgrid – creates a search dashboard Tweetchat – manage community chats Twitpic – Post photos on Twitter Twitbacks – Chose a twitter background
  39. 39. 3
  40. 40. WHY LINKEDIN?
  41. 41. Traffic from LinkedIn generated highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter and Facebook.
  42. 42. • Digital resume and stamp of approval • Networking opportunities • Showcase industry expertise • Find a job • Recruit new employees • Market yourself and your business • Generate sales leads REASONS TO USE LINKEDIN:
  43. 43. WHAT YOU NEED TO GET STARTED
  44. 44. An email address Photo (headshot – 4 MB limit) Updated resume THE KEY INGREDIENTS
  45. 45. LinkedIn will help you put the profile pieces together.
  46. 46. 10 MOST IMPORTANT PROFILE ELEMENTS
  47. 47. 6. DESCRIPTIVE SUMMARY W/KEYWORDS
  48. 48. 7. SPECIALTIES
  49. 49. 8. PROFESSIONAL EXPERIENCE
  50. 50. 10. RECOMMENDATIONS
  51. 51. • Skills and expertise • Interests • Contact interests • Applications: Reading List by Amazon, Blog RSS feed, SlideShare presentations • Events • Honors, awards, certifications • Languages • Various other options under “Add Sections” ENHANCE YOUR PROFILE BY ADDING:
  52. 52. • LinkedIn member plugin or link to profile on website or blog • Business cards • Email signatures • Link to profile on other social sharing sites MAKE IT EASY FOR PEOPLE TO FIND YOU:
  53. 53. YOUR COMPANY PRESENCE
  54. 54. • Logo and company description • Products/services • Career opportunities • Recommendations • Status updates • Blog RSS • Page statistics (page views, demographics, unique visits, products/services clicks) IMPORTANT COMPANY PROFILE ELEMENTS:
  55. 55. IMPORTANT COMPANY PROFILE ELEMENTS:
  56. 56. 30
  57. 57. • • • • •
  58. 58. • • • • •
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  60. 60. •‫الشخصية‬ ‫الصور‬ ‫مقاسات‬ ‫تكون‬ ‫أن‬ ‫يجب‬ ،‫تويتر‬ ‫في‬400×400‫صورة‬ ‫أما‬ ،‫بيكسل‬ ‫تكون‬ ‫أن‬ ‫األفضل‬ ‫فمن‬ ‫الغالف‬1500×500‫بيكسل‬.‫فمقاسات‬ ‫فيسبوك‬ ‫في‬ ‫أما‬ ‫من‬ ‫تبدأ‬ ‫الشخصية‬ ‫الصورة‬180×180‫و‬ ،‫بيكسل‬851×315‫للغالف‬ ‫بالنسبة‬. •‫الشخصية‬ ‫الصور‬ ‫مقاسات‬ ‫تكون‬ ‫أن‬ ‫يجب‬ ‫انستغرام‬ ‫في‬110×110‫على‬ ‫بيكسل‬ ‫بمشاركتها‬ ‫ستخدم‬ُ‫م‬‫ال‬ ‫يرغب‬ ‫التي‬ ‫الصور‬ ‫ومقاسات‬ ،‫األقل‬640×640‫بيكسل‬. ‫في‬‫جوجل‬ ‫شبكة‬+‫تكون‬ ‫أن‬ ‫يجب‬‫بمقاس‬ ‫الشخصية‬ ‫الصورة‬250×250،‫بيكسل‬ ‫بمقاس‬ ‫وغالق‬1088×608‫بيكسل‬. •‫بقياس‬ ‫شخصية‬ ‫صورة‬ ‫ستخدم‬ُ‫م‬‫ال‬ ‫من‬ ‫تطلب‬ ‫إن‬ ‫لينكد‬ ‫شبكة‬100×60‫على‬ ‫بيكسل‬ ‫وغالف‬ ،‫األقل‬974×300‫بيكسل‬.‫ال‬ ‫غالف‬ ‫يكون‬ ‫أن‬ ‫يجب‬ ،‫يوتيوب‬ ‫في‬ ً‫ا‬‫أخير‬‫قناة‬ ‫بمقاسات‬2560×1440‫تكون‬ ‫أن‬ ‫فيجب‬ ‫الفيديو‬ ‫لمقاطع‬ ‫بالنسبة‬ ‫أما‬ ،‫بيكسل‬‫بمقاس‬ 1280×760‫لتظهر‬ ‫بيكسل‬‫صورة‬ ‫بأفضل‬.

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