Twitter: Next Steps presentation on October 22, 2013 for faculty & staff at the School of Environmental & Biological Sciences at Rutgers, the State University of New Jersey.

1. Twitter: Next
Steps
School of Environmental
and Biological Sciences
October 22, 2013
Andy Campbell - @ac_andycampbell
SEBS ITS - @SEBS_ITS

2. Getting Started with Twitter
What Is Twitter?
• twit·ter /ˈ
twitər/
– Verb - (of a bird) Give a call consisting of repeated light tremulous
sounds.
– Noun - A series of short, high-pitched calls or sounds.
– Synonyms verb: chirp - tweet - chirrup - chatter – warble
noun: chirp - tweet - chirrup - warble – chatter
• Twitter (twitter.com)
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Information network made up of 140-character posts called Tweets
Social (friends/connections) Media (news/information)
Personal Learning Network
Networking, Marketing, Information Exchange
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3. Getting Started with Twitter
Why Twitter?
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4. Getting Started with Twitter
Terminology & Culture
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Tweet – a post of up to 140 characters
Followers – accounts that follow you publicly
Following – accounts that you follow publicly
Handle – your Twitter Username (@ac_andycampbell)
#Hashtag – an index/keyword feature using the # symbol
Trending – the most popular topics being discussed
RT – Retweet, like an email forward
MT – Modified Tweet, forward with modifications
DM – Direct Message, private message
@Reply – to respond to a Tweet
Favorite – to mark a Tweet as a favorite
Mentions/Interactions – list of activity for interaction with your account
Lists – a means to organize information & accounts
Search – powerful tool to locate information in Twitter
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5. Getting Started with Twitter
Information Overload
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6. Getting Started with Twitter
Engagement is Key
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Send a tweet
Follow some accounts
Reply to messages, ask questions, favorite items, retweet
Search for hashtags & keywords, add them to your tweets or
use them to discover new accounts, new conversations
Look for scheduled, topical chats – great way to engage with
others and learn the community norms
The line between professional & personal lives blurring
Safety & security
Be yourself
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7. Getting Started with Twitter
Compose a Tweet
Start Here
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8. Getting Started with Twitter
Our first Tweets!
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9. Getting Started with Twitter
Engagement & Interactions
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10. Getting Started with Twitter
Reply Retweet using RT
Basic Retweet
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11. Getting Started with Twitter
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12. Getting Started with Twitter
#Hashtags & Keywords
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Search for information via # Hashtag or keyword
Tag Your Tweets with Hashtags
Helpful to organize, analyze & collect data
Anything goes #icanmakeupanythingiwanthere
Create unique hashtags for events,
presentations, etc.- search for them first to avoid
cross-conversations
• Include Hashtags on promotional materials to
get people talking & searching
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13. Getting Started with Twitter
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14. Getting Started with Twitter
Using Lists in Twitter
• Lists help organize & filter information
• You can add Twitter accounts to multiple
lists
• Don’t need to follow the account to add to
a lists
• Lists can be Public or Private
• Make your personal news/information
network
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15. Getting Started with Twitter
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16. Getting Started with Twitter
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17. Getting Started with Twitter
Change Your Search Mindest
• Twitter vs. Google
• Real-Time Information
• Valid vs. Invalid Sources
• Trending Topics
• Use Your Lists
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18. Getting Started with Twitter
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19. Getting Started with Twitter
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20. Getting Started with Twitter
Why the 140 Limit: http://www.mediabistro.com/alltwitter/twitter-basics-why-140-charactersand-how-to-write-more_b1124
Twitter Glossary: https://support.twitter.com/articles/166337-the-twitter-glossary
25 Tips to Tweet Like a Pro: http://list25.com/25-twitter-tips-to-help-you-tweet-like-a-pro/
Twitter for Beginners: http://mashable.com/2012/06/05/twitter-for-beginners/
Visual Guide for Beginners: http://www.edudemic.com/a-visual-guide-to-twitter-for-beginners/
Top 10 Tips for Beginners: http://www.pcmag.com/article2/0,2817,2341095,00.asp
Twitter 101: http://socialmediatoday.com/justin-wilson/1252026/twitter-101-beginners-guide
Beginners Guide: http://readwrite.com/2012/01/09/a-beginners-guide-to-twitter
Hashtags: http://www.hashtags.org/
Proper Use of Hashtags Rant: http://socialmediatoday.com/node/1613406
Hashtags Guide: http://www.makeuseof.com/tag/clueless-everything-you-need-to-knowabout-twitter-hashtags/
SEBS ITS: https://twitter.com/SEBS_ITS
Andy Campbell: https://twitter.com/AC_AndyCampbell
Getting Started with Twitter: http://www.slideshare.net/ac_andycampbell/getting-started-withtwitter-26557442
SEBS & NJAES Social Media Channels: http://execdeanagriculture.rutgers.edu/community/
Rutgers Guide to Social Media: http://ur.rutgers.edu/web-ecommunications/using-socialmedia
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21. Getting Started with Twitter
Thank you!
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