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Social Media 101


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Presentation for Elementary and Middle Schools on Social Media Basics

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Social Media 101

  1. 1. Social Media: 101 Learn the basics and get the tools you need (Elementary and Middle Schools)
  2. 2. 2BROWARD COUNTY PUBLIC SCHOOLS Today’s presentation 1. What is social media? 2. The District’s channels. 3. Twitter basics. 4. Avoid pitfalls. 5. Tools you can use.
  3. 3. 3BROWARD COUNTY PUBLIC SCHOOLS What is social media?
  4. 4. 4BROWARD COUNTY PUBLIC SCHOOLS Social media Facebook: • Online social networking service • Founded February 4, 20041 • More than a billion registered users2 Twitter: • Platform for sending “tweets” – short forms of communication no longer than 140 characters • Founded March 21, 20063 • Almost 300 million active accounts2 Sources: 1 - 2 - social-networks-ranked-by-number-of-users/ 3 -
  5. 5. 5BROWARD COUNTY PUBLIC SCHOOLS What can I do with social media? Communicate PromoteInteract Share
  6. 6. 6BROWARD COUNTY PUBLIC SCHOOLS How can I use social media? • Use as a communication tool • Use to share information with organizations such as your PTA • Promote your school newsletter • Showcase your events • Recognize teachers and accomplishments • Connect with other schools and see topics that are trending
  7. 7. 7BROWARD COUNTY PUBLIC SCHOOLS The District’s channels.
  8. 8. 8BROWARD COUNTY PUBLIC SCHOOLS The District’s social media accounts: Mobile App
  9. 9. 9BROWARD COUNTY PUBLIC SCHOOLS The District’s mobile app:
  10. 10. 10BROWARD COUNTY PUBLIC SCHOOLS The District’s Twitter account:
  11. 11. 11BROWARD COUNTY PUBLIC SCHOOLS The District’s Facebook account:
  12. 12. 12BROWARD COUNTY PUBLIC SCHOOLS Twitter basics.
  13. 13. 13BROWARD COUNTY PUBLIC SCHOOLS Terminology • Handle = @browardschools • Above your handle – this describes your Twitter feed, it will not direct people to your account • Hashtag = # • Hashtag examples: #BCPSProud, BCPSShines
  14. 14. 14BROWARD COUNTY PUBLIC SCHOOLS Terminology • Followers = Twitter accounts that follow your account • Favorite/Favorited = People like this and link it to their account page • Following = The Twitter accounts that you follow • Notifications = Updates
  15. 15. 15BROWARD COUNTY PUBLIC SCHOOLS Terminology • Retweet = RT = You can send information from another account to your followers • Retweet with Quote = You can retweet a message and add your own comment • Direct Message = @browardschools (you will see .@ in posts, this eliminates a direct msg)
  16. 16. 16BROWARD COUNTY PUBLIC SCHOOLS Handle Tweets, Following, Followers, Favs
  17. 17. 17BROWARD COUNTY PUBLIC SCHOOLS Tweet – Text, photos, location Number of characters, less with photos
  18. 18. 18BROWARD COUNTY PUBLIC SCHOOLS What if parents don’t want to register for an account? • Parents do not have to have a Twitter account to see the updates • The information is available to anyone online • View via a browser • Interact through the Twitter app • Twitter is embedded in the District’s mobile app
  19. 19. 19BROWARD COUNTY PUBLIC SCHOOLS How can I get the most out of my posts? • Use photos • Include other Twitter accounts • Utilize ParentLink • Drive traffic back to your school’s website
  20. 20. 20BROWARD COUNTY PUBLIC SCHOOLS Avoid pitfalls.
  21. 21. 21BROWARD COUNTY PUBLIC SCHOOLS What if I made a mistake? Delete and repost
  22. 22. 22BROWARD COUNTY PUBLIC SCHOOLS What if I made a mistake?
  23. 23. 23BROWARD COUNTY PUBLIC SCHOOLS Passwords Never use a simple password. Include: • Letters • Numbers • Symbols
  24. 24. 24BROWARD COUNTY PUBLIC SCHOOLS Public Record • Posts on social media are public record and follow public record regulations. • Public Records Guidebook: • Public Records Brochure:
  25. 25. 25BROWARD COUNTY PUBLIC SCHOOLS Social Media Guidelines • Social Media Guidelines: content/uploads/2013/10/BCPS_SocialMediaUseGuidelines_Final.pdf
  26. 26. 26BROWARD COUNTY PUBLIC SCHOOLS Tools you can use.
  27. 27. 27BROWARD COUNTY PUBLIC SCHOOLS We have tools to help you.
  28. 28. 28BROWARD COUNTY PUBLIC SCHOOLS Social Media Toolkit • Images • Pre-sized • Professional • Seasonal • Examples of tweets • Examples of headers on Twitter • List of elementary schools • List of middle schools
  29. 29. 29BROWARD COUNTY PUBLIC SCHOOLS Getting started checklist • Pre-determine possible handles • Register an account • Upload images • Send your first tweet • Follow @browardschools • Follow list of elementary schools and/or middle schools • Incorporate tweets into your work-week • Use as a positive tool to promote and communicate
  30. 30. BROWARD COUNTY PUBLIC SCHOOLS Contact Information Office 754-321-2305 KCW Internal Ext. 2229 Mobile 954-706-4942 Email maria.gebhardt@