Golden Nuggets from PubCon 2013 New Orleans!

1. Golden Nuggets from
PubCon New Orleans 2013
By: Amberly Rundell

2. Hot Topics
• Conversion Rate Optimization
• Twitter
• Facebook
• Social Media
• SEO Tools
• Link Building
• Local Marketing
• Visual Social Marketing
• Google+
• Author Rank
• Blogging
• Video Marketing
• Remarketing

3. CRO
Conversion Rate
Optimization

4. Conversions increase when you include
pictures of people looking/leading directly
at CTA

6. “Look” at the CTA

9. High Converting Landing Page

10. LANDING PAGE OPTIMIZATION
Does your landing page have all of these elements?
• What is it, in 3 second or less
• Simple text paragraphs
• Credibility elements
• Why should I convert form
• Yellow highlighted phone number - 25% increase conversion rates.
• Picture looks at action. (Proven to increase conversion rates.)
• What do you want them to do? That's the name of the button free
quote note.
• Take the same text and organize into bullet points. No one reads
long paragraphs. Make it easy to read.

11. Conversion Increased 25% when we highlighted
our phone # yellow

12. “Go through your website and see which photos
you can change out. Redo you product images.
"Stage them." This will make a big difference.”
Stage Your Products

13. CrazyEgg
Eye tracking technology. Track user activity.
Use heatmaps to see where people are clicking, if they scroll below the fold, etc.

14. Fun Fact:
Local #'s get better click to call
conversion rates then toll free #'s

15. http://conversionconference.com/

16. Social Media

17. Social Media
• Peak times to post are 9-noon, 6-10pm
• Educate in the morning. Entertain at night.
• Need a slideshow quick? Put your photos into
PowerPoint. Then upload a slideshow on
SlideShare and link back to your website.

18. Twitter

19. Take screen shots of
Tweets/testimonials and put on
website footer

20. FollowerWonk
Connect with the Influencers!

21. Retweetlab.com
Analyze your tweets. Allows you to grab thousands of your old tweets, and see which
ones were tweeted most. Analyze competitors tweets.

22. Facebook

23. “So many people do the 2 S's - Sell and self
promotion. What you really need to do is the
3 Es: Educate. Engage. Entertain.”

24. "Encourage your employees to comment and write their expertise on FB posts."
“Make insights your bitch!” We all know about it, but do we actually use it? Don’t
forget to use these statistics to see what is working and what’s not.
If your clients have a blog, make sure to add the Facebook Pile Plugin. It's adds social
proof!

25. “Create content for comments.”

26. Nobody clicks on boring. Nobody
shares boring.
“It's about taking the stuff you already have and adding a
couple minutes and make it better. Before you post, take 5
minutes on how to make it more awesome.
“Before you post, stop and think. Would YOU want to share it?
If not, amp up the interest on it!”

27. SEO Tools

28. SEM Rush

29. Screaming Frog

30. Google Page Speed
https://developers.google.com/speed/pagespeed/insights
If your results are less than 70, you are not going to rank very well.
(Mannix is 77!)

31. SpiderViewers - See what the search engines sees.
http://www.webconfs.com/search-engine-spider-
simulator.php

32. Link Building

33. • 73% of algorithm is link building. Despite
different algorithms it's still a huge of the pie.
• Do kw research on Open Site Explorer and use
these competitors to get backlinks
• links = rankings = conversions

34. See who is using your images.
Get a link back from them.

35. SEOMoz Chrome Extension
Shows detailed metrics in SERPS, quick page analysis (H1, bolding, links, etc.)
http://chrome-plugins.org/extensions/chrome-seo/

36. 5minutesite.com
http://www.5minutesite.com/local_keywords.php

37. Do you donate to charities?
Sponsor Events?
Get a link!!

38. Tip: Google is looking for links to inner
pages, not just your homepage. If they
see too many, they think it's either ads
or spam.
imninjas.com/tools.

39. Local Marketing

40. bit.ly/localtools

42. GetListed.org

43. 5minute.com/local_keywords.php
Awesome tool. Put in your zipcode and kw's and it
will show you all the different variations in a
certain mile radius. Then drop these into Adwords.

44. Citations, Citations, Citations!

45. Local Citations
http://www.brightlocal.com/seo-tools/citation-burst/

46. Local Citations
• Local Citations ( http://www.brightlocal.com/seo-
tools/citation-burst/) Citations are listings of NAP on
trusted pages (Name, address, phone number ) regardless
if there is a website listing attached to it. Citations can be
very helpful.
• Ex: Chamber of Commerce's, Superpages, etc. Search
engines are taking this into ranking consideration. Create
hundreds of Google+ Local citations.
• Citation Labs - Put in URLS and thy will send you back all the
content information. Broken link checker in your niche.

47. • referlocal.com business page
• local.com
• yahoo directory
• best of the web

48. “To rank better locally, try having more
local content. Blog about local events
and your community.”

49. Visual Social
Marketing

50. "We hear it all the time, images,
images, images. But now is the
time to REALLY invest in images
for your site.

51. Cool Tools For Visual Marketing
• Phonto - Phone Application to add text to pics.
• Pixlr - Easily add text to pics.
• Pinktochart - easily create infographics. $15/mth

52. Image ideas
• Inspiring quotes with peoples pictures next to it. (Matt
Cutts examples.) These things go viral!
• Testimonials. Include persons picture next to them. (People
trust it more!)
• If you don't have an image for your blog post, create a text
based image that can be associated with it. A quote from
the blog, a statistics, a recipe, helpful tool link, etc.

53. Google+

54. “Google+ and Local are still in flux. Keep linking your blog content to your Google+ page.”
“There will be a huge impact on social search in the years to come. Now is the time to really
boost the social signals up. "Social factors are going to become the most important factor in
getting leads in the future," Social and search, the worlds are colliding. The algorithms of
tomorrow are based on people.”
Rank is not everything. Influence from your peers is more. If you're looking for the best sushi
place in saratoga, even though restaurant A may be ranking #1, restaurant B is ranking #6 but
you see 10 friends have liked it, what do you think you're going to choose?
“Google Glasses example/Siri example - Tell me where to get a plumber in Philadelphia. It won't
be the closest, or the best ranked, the result is going to be based upon what your peers
reviews are. Social signals are the new types of links. Tweets, Likes, G+s. These count as links.
Socially enable all of your content, (social media plugins. Pin it buttons, tweet this, etc.) Make
it easy for them to share.”
**No one to call at Google? Visit this forum:
http://productforums.google.com/forum/#!forum/business

55. "Google+ is like eating your vegetables. It will
make you better in the long run if you can
force yourself to do it.“

56. GetFiveStars.com
Currently in beta, will launch in a month. A tool to encourage online reviews in G+.

57. Author Rank

58. Google Authorship – Get it!
rel=publisher (business)
rel+author (personal)
Rel = Publisher ties your Google Business+ page to your whole site, while
Rel = Author ties your personal Google+ page to individual articles
“Search engines are actively searching if you have social proof. The more
connected you are with influential people online, the higher your rank
goes.”
“Author rank is a leg up opportunity for a small businesses. Get your clients
on board with their blog. “

59. Blogging

60. Can’t think of a blog post idea?
• Use Google Trends! See what’s popular now,
get ideas, etc.

61. Take screen shots of your blog post, title, and
author picture and post them on Pinterest,
Flickr, etc.. Link to blog post with title of post.

62. Video Marketing

63. Submit your Video XML sitemap to Google
Webmaster Tools

64. Web Marketing Experts
http://www.webmarketingexperts.com.au/

65. Reseller Package
http://www.webmarketingexperts.com.au/outsource-seo.php

66. “Our Results”
Easy to understand SEO Results 

67. Possible Redirects?
• cheapseo.com
• albanyseocom,
• lakegeorgeseo.com
• Albanynyseo.com

68. Remarketing

69. Remarketing is incredibly powerful - Ads that say "we want you back!"
Complete your order and you'll receive 2 free golf balls. Then direct them to
that specific landing page, to complete their order.
FB retargeting
Email retargeting
YouTube retargeting
http://www.google.com/analytics/features/remarketing.html

70. Random Tips

71. Zendesk - Customer support.

72. Get a Library At Your Office!
Books to Read:
• 360 leader
• The Psychology Influence on People
• Social Signals in Search Reading the Tea Leaves
• The Facebook Marketing book
• Million Dollar Websites
• The 10 Golden Rules of Online Marketing

73. Want the PowerPoint Slides?
POWERPOINT SLIDES
http://www.pubcon.com/pdfs/
• (Username: amberlyrundell - Password: 4b8kip)
Masters Classes:
http://www.pubcon.com/masters/index.htm
• (Username: nolamasters - password: superfun)