Using Social Media in Your Job Search

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Lynn Hazan's 5.10.10 presentation to the Chicago Career Transition Center. Covers LinkedIn, Twitter, and other social media tools for job seekers.

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  • Writing, creating products, role of technology, new media
  • Using Social Media in Your Job Search

    1. 1. Using Social Media (Including LinkedIn, Facebook and Twitter) in Your Job Search Lynn Hazan, Lynn Hazan & Associates The Executive Search Firm in Communications & Marketing
    2. 2. "It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change." Charles Darwin
    3. 3. Web 2.0 Shift in Content <ul><li>Professional </li></ul><ul><li>Professional pubs </li></ul><ul><li>Newspapers </li></ul><ul><li>Trade magazines </li></ul><ul><li>Business pubs </li></ul><ul><li>Reference books </li></ul><ul><li>Professional Associations </li></ul><ul><li>Citizen Generated </li></ul><ul><li>Blogs </li></ul><ul><li>RSS Feeds </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Wikis </li></ul><ul><li>Online Communities </li></ul>Vs.
    4. 4. Online Job Boards <ul><li>Mass- decreasing effectiveness </li></ul><ul><li>Niche- targeted- higher usage </li></ul><ul><li>De facto </li></ul><ul><li>Aggregators- capture jobs-increased use </li></ul>
    5. 5. Resume, meet Technology <ul><li>Keep resume on mobile device </li></ul><ul><li>Add resume to LinkedIn as SlideShare presentation </li></ul><ul><li>Create free Visual CV on visualcv.com or ceevee.com </li></ul>
    6. 6. What is Your Expertise in a Changing World? <ul><li>Who are you? </li></ul><ul><li>Strengths & core competencies </li></ul><ul><li>Reinvent yourself, your skills </li></ul><ul><li>How to get word out about yourself </li></ul>
    7. 7. Networking = <ul><li>Human </li></ul><ul><li>Rapport and Relationship </li></ul><ul><li>Person to person </li></ul><ul><li>Lifelong </li></ul>
    8. 8. Key to Networking <ul><li>Build lifelong relationships </li></ul><ul><li>Build within/outside companies </li></ul><ul><li>Join professional associations,online social networks </li></ul><ul><li>Build horizontally & </li></ul><ul><li>vertically </li></ul>
    9. 10. Spheres of Influence -- Individual Contacts YOU Arts/Culture Listservs Professional Associations Social Clubs Places of Worship Universities Attended Sports and Clubs Community Organizations Fill in your own group Fill in your own group
    10. 11. Professional Associations <ul><li>LinkedIn prof. Groups </li></ul><ul><li>Charities and causes </li></ul><ul><ul><li>Volunteer/get involved </li></ul></ul><ul><li>Networking </li></ul>
    11. 12. Blogs <ul><li>Replacing websites </li></ul><ul><li>Create a following </li></ul><ul><li>Get discovered - WA Post example </li></ul><ul><li>It’s free </li></ul><ul><li>Wordpress - authoring tool </li></ul>
    12. 13. Blogs To Check Out atissuejournal.com : Online version of the business and corporate design journal @issue Evolutionshift.com : Blog from futurist David Houle sethgodin.typepad.com : The self-described “most popular marketing blog in the world.”
    13. 16. The C’s of Social Media <ul><li>Content </li></ul><ul><li>Community </li></ul><ul><li>Connections </li></ul><ul><li>Conversation </li></ul><ul><li>Constantly changing </li></ul>
    14. 17. Social Networking Options
    15. 18. Social Network #1
    16. 19. Refresh your content regularly
    17. 20. Reach your network
    18. 21. What are you working on? Keep up with your network
    19. 22. Make Sure You Are Discoverable <ul><li>Easy to contact from your LinkedIn page: </li></ul><ul><ul><li>Via email address </li></ul></ul><ul><ul><li>Link to blog </li></ul></ul><ul><ul><li>Phone number </li></ul></ul><ul><li>So that hiring managers AND recruiters can find YOU </li></ul>
    20. 24. Add your own firm
    21. 25. Invitation to join LinkedIn <ul><li>Dear Lynn, </li></ul><ul><li>I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn. </li></ul><ul><li>Thanks, Patricia Sorenson </li></ul>Personalize your invitations
    22. 26. Recommendations Get recommended Recommend others
    23. 27. Join groups Professional associations Create your own group Create your own Alumni groups
    24. 28. Join the AMA LinkedIn Group
    25. 29. Join the CHEF LinkedIn Group
    26. 30. Other Healthcare Groups to Join on LinkedIn American Medical Informatics Association This group is the professional home for biomedical and health informatics. AMIA is dedicated to promoting the effective organization, analysis, management, and use of information in health care in support of patient care, public health, teaching, research, administration, and related policy. The Healthcare Strategy Innovation and Management Group This group is a unique platform for like-minded strategic thinkers and professionals in the health care or public health industry. Members who join this group engage and/or follow discussions on health care strategy, policy reform, economics, technological advances and management.
    27. 31. Linkedin Application-Events
    28. 33. Company Buzz LinkedIn Applications Searches twitter for posts about your company or other keywords that you choose
    29. 34. LinkedIn Applications My Travel by Tripit Shows your upcoming trips and notifies you when people in your network are in your area
    30. 35. LinkedIn Applications Huddle Workspaces Get your team working together online. Private workspaces for discussion and document sharing.
    31. 36. LinkedIn Applications Reading List by Amazon Share what you’re reading with others, and see what other people are reading
    32. 37. Create Content on SlideShare
    33. 38. After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: An endorsement from SlideShare
    34. 39. Post a Slidecast
    35. 40. Position Yourself as Subject Matter Expert <ul><li>Recycle Content </li></ul><ul><li>PowerPoint on Slide Share </li></ul><ul><li>Editorial on e-zine </li></ul>
    36. 42. An underutilized resource Promote yourself with your resume and portfolio Add the SlideShare app to your LinkedIn page and get more usage from your content
    37. 43. How am I doing? Psst… Be a LinkedIn spy
    38. 44. Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you!
    39. 45. Click “See more” for your own mini survey
    40. 46. Ask (and Answer) Questions of Your Network
    41. 47. Social Network #2
    42. 48. Lingo of the Twitter Universe <ul><li>Tweet </li></ul><ul><li>Follow / Follower </li></ul><ul><li>Direct Message </li></ul><ul><li>Hashtag: a way to connect messages on the same subject </li></ul><ul><ul><li>Chicago AMA Hashtag: #chiama </li></ul></ul>
    43. 49. Twitter – What’s the Point? <ul><li>Broadcast medium </li></ul><ul><li>Research tool </li></ul><ul><li>News service </li></ul>
    44. 50. In-Depth Twitter Tutorial <ul><li>http://www.slideshare.net/chrisabraham/ </li></ul><ul><li>a-practical-guide-to-twittering-for-business </li></ul>
    45. 54. 10 Twitter Tools A Social Media Manager Uses http://phoenix.jobing.com/blog_post.asp?post=19285 Brett Farmiloe’s Twitter Tips
    46. 55. In-Depth Twitter Tutorial <ul><li>2009 TwitterWatchdog.com </li></ul><ul><li>Al and Sketter blog about Twitter and offer Twitter consulting services. </li></ul><ul><li>Twitter Success </li></ul><ul><li>Guide 2.0 by Al Fettetti and Skeeter Hansen: Great free e-book. Download your copy for the best “ how to ” on Twitter that I have yet to see. </li></ul>
    47. 56. Tip: TinyURL
    48. 57. Tip: Ping.fm Update your LinkedIn, Twitter and Facebook status with one click How to Use Social Media to Position Yourself as Candidate of Choice for HC Execs-CHEF- 1/14/10-Chicago. Info: http://tinyurl.com/ycgmlyh
    49. 58. Voila! Instant updates everywhere
    50. 59. Twitter posting
    51. 60. Social Network #3
    52. 61. Lynn’s Personal Facebook Page
    53. 62. Join or create Facebook groups
    54. 63. AMA Fan Page
    55. 64. Allfacebook.com Blog on news, analysis and insight related to Facebook
    56. 65. Networking & Social Media = Visibility, value-add and demand for your talent/expertise
    57. 66. Live long and prosper! Lynn Hazan [email_address] www. lhazan .com 312.863.5401
    58. 67. To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan & Associates: Clearly print your name and email address on the sign up sheet!
    59. 68. Empowered Job Seeker <ul><li>Empower Job Seeker is a 1-to-1 consultation program with Lynn Hazan, a 26-year veteran of the recruiting business. </li></ul><ul><li>Lynn helps candidates reposition themselves for a changing job market through: </li></ul><ul><ul><li>Resume development </li></ul></ul><ul><ul><li>Interview coaching </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Job search assistance </li></ul></ul><ul><ul><li>Negotiating strategy </li></ul></ul><ul><ul><li>LinkedIn access </li></ul></ul><ul><li>For details, contact lynn@lhazan.com </li></ul>
    60. 69. Find Lynn Hazan & Associates <ul><li>Twitter: lynnhazan </li></ul><ul><li>Linkedin: Lynn Hazan </li></ul><ul><li>Facebook: Lynn Hazan </li></ul><ul><li>SlideShare: Lynn Hazan </li></ul><ul><li>EzineArticles: Lynn Hazan </li></ul><ul><ul><li>Lynn Hazan </li></ul></ul><ul><ul><li>Lynn Hazan & Associates </li></ul></ul><ul><ul><li>55 E. Washington St. </li></ul></ul><ul><ul><li>Suite 715 </li></ul></ul><ul><ul><li>Chicago, IL 60602 </li></ul></ul><ul><ul><li>312-863-5401 </li></ul></ul><ul><ul><li>lynn & @lhazan .com </li></ul></ul><ul><ul><li>www. lhazan .com </li></ul></ul>05/13/10 © 2009 Lynn Hazan & Associates, Inc.

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