Hiring Report: 2014 Mid-Year Report- Lynn Hazan & Associates

616 views

Published on

In this presentation, Lynn Hazan reviews current hiring trends in mid-2014. Learn to create demand for your talent, discover the hot jobs in an increasingly tech-oriented business world of work.

Published in: Career, Business, Technology
  • Be the first to comment

  • Be the first to like this

Hiring Report: 2014 Mid-Year Report- Lynn Hazan & Associates

  1. 1. JSC ToastMasters June 17, 2014 Lynn Hazan Grace Guo © 2014 Lynn Hazan & Associates, Inc.
  2. 2. V - Volatile U - Uncertain C - Complex A - Ambiguous Derived from military vocabulary in the 1990’s
  3. 3. V - Vision U - Understanding C - Clarity A - Agility A New Way of Thinking!
  4. 4.  Chicago = 2.8% growth, lower than national average(3.7%) From US Bureau of Labor Statistics http://www.bls.gov/ro5/ceschi.htm
  5. 5.  Home sales UP ◦ Shortage of new homes ◦ Remodeling/Rehab products and services UP ◦ Foreclosures down  Manufacturing industry growth ◦ Demand for raw materials providers
  6. 6. Big Data Dynamic Pricing S.T.E.M. Social Media Tech/Mobile Freelance Work
  7. 7. What do YOU do first thing in the morning?
  8. 8.  Candidates & Companies behave in certain manner  Recognize patterns, make them work for you  Create competitive advantage
  9. 9.  Volume ◦ Size/amount generated  Variety ◦ Range of formats  Velocity ◦ Rate at which data is produced
  10. 10.  Market trends - stay relevant  Companies compete on fair playing field, adjust prices - online and in- store ◦ Uber, Best Buy From: http://www.zdnet.com/the-future-of-retail-is-dynamic-pricing-so-why-cant-we-get-it-right- 7000021444/
  11. 11.  Increased investment in science and math careers = more middle class jobs ◦ 50% of STEM jobs are available to people without a four year degree  Growth rate = 3x faster than non-STEM jobs (17% growth in 2014) From http://www.usatoday.com/story/opinion/2014/01/10/en gineering-mathematics-stem-gillibrand-kennedy- column/4361837/
  12. 12.  Integral to ALL jobs  Tools make it easier to decipher data  Marketers on Google Analytics
  13. 13.  Hot SM Jobs for 2014 (frombrazencareerist.com) 1.SEO Specialist 2. Social Media Strategist 3. Online Community Manager 4. Social Media Marketing Manager 5. Social Media Marketing Coordinator 6. Blogger/SM Copywriter  LH&A’s SM Jobs for 2013 (from lhazan.com) ◦ Social Media Specialist/Community Manager ◦ Global Digital Architect ◦ Copywriter ◦ Marketing Manager ◦ Web Analytics (SEO) Specialist
  14. 14. From http://www.dmnews.com/digital-marketing-budgets- continue-to-rise-infographic/article/347999/
  15. 15.  Coming ◦ Wearable tech (smart watches, Google glass) ◦ 3D printing pen ◦ 20% growth of tablet industry (forbes.com)  Going ◦ Plasma TVs (Panasonic to discontinue) ◦ MP3 players (driven out by smartphones and tablets) ◦ Hard disk drives From http://www.foxnews.com/tech/2014/01/11/2014-what-coming-and-what-going/
  16. 16.  Transportation ◦ ZipCars, Divvy Bikes  “Smart” Homes ◦ Google’s buyout of Nest
  17. 17.  Contract-to-hire positions - wait and see attitude  Recent college grads get foot in door  “By 2020, >40% (of the workforce) will be freelancers or contractors” (Crain’s, 2014)
  18. 18.  Born 1990 - 2010  Consume media online more than offline  Social network oriented  Shift in the way products will be marketed  “Authentic experience” From Marketing News, December 2013
  19. 19.  WWII Generation (1922-1945) ◦ Work = obligation ◦ Want reverence for their knowledge  Boomers (1946-1964) ◦ Career = excitement & adventure ◦ Want to be needed
  20. 20.  Generation X (1965- 1980) ◦ Work = entrepreneurial ◦ Want flexibility  Generation Y/Millennials (1981- 2000) ◦ Work = means to an end ◦ Like to work in teams
  21. 21.  60 is the new 40  Anticipated brain drain  Delay retirement  Consulting/freelancing  Re-invent work after retirement  Healthcare = best field for workers 50 +  AARP - Best Employers for workers over 50
  22. 22. Successful Boomers create demand for talent and start their own businesses
  23. 23.  Multi-generational (must work together in real time and virtual)  Technology enhanced  Reverse mentoring
  24. 24.  Staff not always at office at same time.  Employers more flexible  Flex-time, work from home options, and/or alternative career advancement tracks.
  25. 25.  Must-have!  Best candidates reinvent themselves  New tools. Eg: SEM, Adobe Creative Suite
  26. 26. Hiring: Clients shift to Critical mass
  27. 27.  Relationship management ◦ Managing long-term relationships  PROactive sourcing  See trends ahead of curve ◦ Sneak previews of emerging growth  Seek out candidates 1 on 1 vs. “post and pray”
  28. 28.  29th year as recruiter; 14th as LH&A  Ranked 12/6000 by Employment Crossing  Top 4% content on Slideshare  Move to new office!
  29. 29.  Freelance copywriter- Engineering  Senior Marketing Manager – Advertising Co-op, Automotive  Director of Communication/Marketing – Residential Real Estate  Account Director- Educational & Technology- PR agency  On-going PR writer- PR agency (7+ years)  Freelance web content writer - Automotive
  30. 30.  Media Relations Manager – Charity Not-for-Profit  Director - Qualitative Research, Healthcare  Sr Marcom Specialist – Automotive  Product Marketing Manager – Automotive  Marketing Assistant Temp-to-Perm, Communications Company
  31. 31. From Economic Modeling Specialists International
  32. 32. My Career From Cisco Systems Inc.
  33. 33.  Writing  Analytic and Quantitative  Social Media & digital skills  Collaborative work styles  Industry specific experience  Strategy and tactics  Biz Development  Managing clients, supervisory skills  Foreign Language skills How do you compare?
  34. 34.  Stability  Engagement  Learn  Tech  Community  Feel appreciated  Let them teach  Opportunity to use social media What are YOU seeking in an employer?
  35. 35. What makes you special?
  36. 36.  Trendwatching.com  Futurist: David Houle’s blog for hot tips: ◦ Evolutionshift.com ◦ http://davidhoule.com/forecasts/  Marketingcharts.com  McKinsey Global Institute Publications  Did you know 6.0 (on YouTube)
  37. 37. DO: •Create perfect resume and LinkedIn profile •Come on time •Do your research •Bring your samples •Show interest in job •Send thank you letter DON’T: •Take anything for granted •Be sloppy •Swear •Be too casual •Be stupid on Facebook
  38. 38. Twitter: lynnhazan Linkedin: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArticles: Lynn Hazan Vine: Lynn Hazan #MyLHAstory 79 W Monroe, Ste 1308 Chicago, IL 60603 312-863-5401 Lynn@lhazan.com www.lhazan.com

×