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Webinar<br />Getting the best out of Linkedin <br />Sue Beckingham<br />Educational Developer<br />Faculty of ACES<br />
Why would you want to use LinkedIn?<br />
http://www.alexa.com/topsites/global<br />LinkedIn Demographics<br /><ul><li>LinkedIn is in the Top 20 most visited websit...
  Nearly 2 billion people searches on LinkedIn</li></li></ul><li>LinkedIn Demographics<br /><ul><li> 100 MILLION members w...
 11m+ are recent graduates (2005-10)
 20m+ members in Europe
 5m+ members in the UK
Company presence
2m+ companies have a page</li></li></ul><li>Youcan search for People, Updates, Jobs, Companies, Answers, Inbox, Groups<br ...
Tip:<br />A minimalistic approach to your profile won’t do you or anyone else any favours!<br />
Building your profile<br />#1 <br />Complete your profile<br />
Think about the keywords you would use in a search and include relevant ones within yourprofile so that people searching f...
Building your profile<br />#3<br />Include a picture<br />
Building your profile<br />#4 <br />Customize your profile URL<br />
LinkedIn ranks highly!<br />Building your profile<br />#5 <br />Google yourself!<br />
Profile<br /> Sections:<br /><ul><li> Summary
 Experience
 Skills
 Education
 Recommendations
 Additional Info:</li></ul>(Websites, Twitter,            Interests, Groups and Associations, Honours and Awards)<br /><ul...
Groups<br />Choose groups related to your career<br />Join up to 50 groups<br />Search Groups Directory<br />Create your o...
Jobs<br />Recommended jobs you may be interested in.<br />Advanced search by location, function, experience, industry.<br ...
Inbox<br />Email function to contact connections <br />Facility to ask connections to forward an introduction to one their...
Keep your friends close and your competition closer!<br />More than 2 million companies are now on LinkedIn<br />Companies...
News<br />LinkedIn Today(customisable news)<br />Saved Articles<br />Signal (your connections updates)<br />
More<br />A variety of other tools you can sync with your LinkedIn profile<br />
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Getting the best from LinkedIn

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How to develop a professional profile and make the most of the LinkedIn tools.

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Getting the best from LinkedIn

  1. 1. Webinar<br />Getting the best out of Linkedin <br />Sue Beckingham<br />Educational Developer<br />Faculty of ACES<br />
  2. 2. Why would you want to use LinkedIn?<br />
  3. 3. http://www.alexa.com/topsites/global<br />LinkedIn Demographics<br /><ul><li>LinkedIn is in the Top 20 most visited websites in the world
  4. 4. Nearly 2 billion people searches on LinkedIn</li></li></ul><li>LinkedIn Demographics<br /><ul><li> 100 MILLION members worldwide
  5. 5. 11m+ are recent graduates (2005-10)
  6. 6. 20m+ members in Europe
  7. 7. 5m+ members in the UK
  8. 8. Company presence
  9. 9. 2m+ companies have a page</li></li></ul><li>Youcan search for People, Updates, Jobs, Companies, Answers, Inbox, Groups<br />And others can search for information aboutyouandyourcompany, yourexpertise.<br />Tip: in addition to the advanced search facility use the magic of Boolean search using AND OR NOT (in capitals)<br />e.g. social media AND (higher education OR education) AND NOT marketing <br />
  10. 10.
  11. 11. Tip:<br />A minimalistic approach to your profile won’t do you or anyone else any favours!<br />
  12. 12. Building your profile<br />#1 <br />Complete your profile<br />
  13. 13. Think about the keywords you would use in a search and include relevant ones within yourprofile so that people searching for your expertise can find you.<br />Building your profile<br />#2 <br />Use keywords<br />
  14. 14. Building your profile<br />#3<br />Include a picture<br />
  15. 15. Building your profile<br />#4 <br />Customize your profile URL<br />
  16. 16. LinkedIn ranks highly!<br />Building your profile<br />#5 <br />Google yourself!<br />
  17. 17. Profile<br /> Sections:<br /><ul><li> Summary
  18. 18. Experience
  19. 19. Skills
  20. 20. Education
  21. 21. Recommendations
  22. 22. Additional Info:</li></ul>(Websites, Twitter, Interests, Groups and Associations, Honours and Awards)<br /><ul><li> More Applications</li></li></ul><li>Contacts<br />Sync your e-mail contacts<br />Make connections with colleagues, current and past<br />Connect with others through your connections<br />
  23. 23. Groups<br />Choose groups related to your career<br />Join up to 50 groups<br />Search Groups Directory<br />Create your own group<br />18 million members <br />in LinkedIn Groups<br />
  24. 24. Jobs<br />Recommended jobs you may be interested in.<br />Advanced search by location, function, experience, industry.<br />Facility to save jobs and searches.<br />
  25. 25. Inbox<br />Email function to contact connections <br />Facility to ask connections to forward an introduction to one their connections.<br />View invitations sent<br />
  26. 26. Keep your friends close and your competition closer!<br />More than 2 million companies are now on LinkedIn<br />Companies<br />Featured Companies<br />http://www.linkedin.com/directory/groups/<br />Search companies<br />Follow companies<br />
  27. 27. News<br />LinkedIn Today(customisable news)<br />Saved Articles<br />Signal (your connections updates)<br />
  28. 28. More<br />A variety of other tools you can sync with your LinkedIn profile<br />
  29. 29. Tip:<br />Promote conferences and workshops you are hosting.<br />
  30. 30. Tip:<br />Upload your conference slides on SlideShare and show them on your LinkedIn profile.<br />
  31. 31. Tip:<br />Include books you have authored/edited<br />Follow other people's lists<br />
  32. 32. Tip:<br />Share poll via Facebook and Twitter to maximise responses<br />
  33. 33. Tip:<br />From Twitter add #in to tweets and it will also appear as an update on LinkedIn<br />
  34. 34. Student Jobs<br /><ul><li> Connect with classmates, faculty and family professionally
  35. 35. Find new opportunities for internships, placements and full-time positions
  36. 36. Manage what potential employers can learn about them
  37. 37. Research companies</li></ul>http://www.linkedin.com/studentjobs<br />
  38. 38. LinkedIn Answers<br /><ul><li> Ask questions
  39. 39. Demonstrate your expertise and answer questions</li></ul>http://www.linkedin.com/answers/<br />
  40. 40. Sue Beckingham<br />@suebecks<br />

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