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IABC- Nov. 18th 2014 presentation

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IABC- Nov. 18th 2014 presentation

  1. 1. Pass the Drumstick and your Resume: Your Next Career Steps Lynn Hazan November 18th, 2014 © 2014 Lynn Hazan & Associates
  2. 2. Contents Current Market & Job Trends How to work with Recruiters Personal Branding Job Search Strategies Holiday Networking
  3. 3. Current Market & Job Trends
  4. 4. BIG NEWS!! US economy added 214,000 jobs in October, 2014 Unemployment rate falls to 5.8% Unemployed persons have declined by 1.2 million Source from: http://www.bls.gov/news.release/empsit.nr0.htm
  5. 5. The “New Normal” -­‐ Job Market V -­‐ VolaKle U -­‐ Uncertain C -­‐ Complex A -­‐ Ambiguous Derived from military vocabulary in the 1990’s
  6. 6. There is no easy bu@on
  7. 7. AnBdote to “New Normal” V -­‐ Vision U -­‐ Understanding C -­‐ Clarity A -­‐ Agility A new way of thinking!
  8. 8. Overview of Industry Trends • Big Data • Dynamic Pricing • S.T.E.M. • Social Media • Tech/Mobile • Freelance Work
  9. 9. Pa@erns of Behavior • Candidates & Companies behave in certain manner • Recognize paXerns, make them work for you • Create compeBBve advantage
  10. 10. The Three Vs of Big Data • Volume – Size/amount generated • Variety – Range of formats • Velocity – Rate at which data is produced What’s the story behind the numbers?
  11. 11. Dynamic Pricing • Market trends -­‐ stay relevant • Companies compete on fair playing field, adjust prices -­‐ online and in-­‐store – Uber, Best Buy From: hXp://www.zdnet.com/the-­‐future-­‐of-­‐retail-­‐is-­‐dynamic-­‐pricing-­‐so-­‐why-­‐cant-­‐we-­‐get-­‐it-­‐ right-­‐7000021444/
  12. 12. Science, Technology, Engineering, MathemaBcs (S.T.E.M.) • Increased investment in science and math careers = more middle class jobs – 50% of STEM jobs are available to people without a four year degree • Growth rate = 3x faster than non-­‐STEM jobs (17% growth in 2014) From hXp://www.usatoday.com/story/opinion/2014/01/10/ engineering-­‐mathemaKcs-­‐stem-­‐gillibrand-­‐kennedy-­‐ column/4361837/
  13. 13. CommunicaBon Leadership What’s your expertise on the continuum of content creation? • Blog posts • Guest blog posts • E-books • Email newsletters • PowerPoint presentations • Podcasts • Standard videos • Micro-videos • Social media posts • Live presentations • Webinars • White papers
  14. 14. AnalyBcs • Integral to ALL jobs • Tools make it easier to decipher data
  15. 15. • Coming – 3D prinKng Car – Mobile Payment (Apple Pay, Google Wallet) – Personal Cloud – Mobile Fitness Device( Samsung Gear, Google Fit, Lenovo wristband fitness tracker) • Going – Plasma TVs (Panasonic to disconKnue) – MP3 players (driven out by smartphones and tablets) – Hard disk drives Tech/Mobile From hXp://www.foxnews.com/tech/2014/01/11/2014-­‐what-­‐coming-­‐and-­‐what-­‐going/
  16. 16. • TransportaKon – ZipCars, Divvy Bikes • “Smart” Homes – Google’s buyout of Nest Ever-­‐changing Technology
  17. 17. Talent Wanted: • InternaKonal markeKng and communicaKons • Foreign language skills • Cross funcKonal team = Social + Digital + Tech
  18. 18. IntegraBon of tradiBonal PR and Media
  19. 19. Freelance Work • Contract-­‐to-­‐hire posiKons -­‐ wait and see aktude • Recent college grads get foot in door • “By 2020, >40% (of the workforce) will be freelancers or contractors” (Crain’s, 2014)
  20. 20. GeneraBon Z -­‐ Their Impact on the Job Market • Born 1990 -­‐ 2010 • Consume media online more than offline • Social network oriented • Shin in the way products will be marketed • “AuthenKc experience” From MarkeKng News, December 2013
  21. 21. Welcome to New Era @ Work • MulK-­‐generaKonal (must work together in real Kme and virtual) • Technology enhanced • Reverse mentoring
  22. 22. Do you talk the talk and walk the walk? What’s your Bghtrope in life?
  23. 23. Reinvent Yourself Professionally Successful Boomers create demand for talent and start their own businesses
  24. 24. The Importance of ConBnuing EducaBon • Lifelong learning! • Best candidates reinvent themselves • New tools. Eg: SEM, Adobe CreaKve Suite
  25. 25. How to work with recruiters
  26. 26. What’s Happening at LH&A • 29th year as recruiter; 14th as LH&A • Ranked 12/6000 by Employment Crossing • VP of DePaul University – MarkeKng Advisory Council • Top 4% content on Slideshare
  27. 27. Change in the Role of the Recruiter • RelaKonship management – Manage long-­‐term relaKonships • PROacKve sourcing • See trends ahead of curve – Sneak previews of emerging growth • Seek out candidates 1 on 1 vs. “post and pray”
  28. 28. Benefits from working with LH & A WE: ➢ Know industry salary ranges and total packages ➢ Have inside knowledge of our clients ➢ NegoKate for the best offer ➢ Have 29 years of experience to leverage on your behalf
  29. 29. Current Needs -­‐ LH&A • Director of MarkeKng -­‐ Entrepreneurial services co.-­‐ Chicago • Global Portolio Manager – Product/ Brand -­‐ CharloXe, NC • Sr Manager of Public Affairs – Contractor-­‐ PharmaceuKcal -­‐ Chicago • Director of Digital and Print – Global Non-­‐ profit – Chicago Area • Digital Designer • Account ExecuKve • Media Planner B2B Agency – Chicago Area
  30. 30. Recently Filled -­‐ LH&A • Director of Biz Dev -­‐ Entrepreneurial services co.-­‐ Chicago • Account Manager – Sales-­‐ Chicago • Media RelaKons Manager – Non-­‐profit Charity-­‐ Downtown Chicago
  31. 31. Navigate Your Career Framework Know Yourself Excel In your Role Explore OpBons Develop and Progress Aspire To OpportuniBes My Career From Cisco Systems Inc.
  32. 32. What Candidates Seek in Employers • Stability • Engagement • Learn • Tech • Community • Feel appreciated • Let them teach • Opportunity to use social media What are YOU seeking in an employer?
  33. 33. Personal Branding
  34. 34. What Do You Do Really Well? I’m a Subject Master Expert in… What makes you unique? What makes you special? What are your strengths?
  35. 35. The Hemmingway Challenge Write a story in SIX words
  36. 36. For sale, baby shoes never worn. What’s your story?
  37. 37. Emerging Jobs in Mkt & Comm ! Content Director ! Brand Journalist ! Community Manager ! MarkeKng AutomaKon Manager ! Data Analyst ! MarkeKng Technologist ! Campaign Manager ! Event Manager ! Graphic Designer
  38. 38. For more informaKon on each posiKon check out slideshare presentaKon. hXp://www.slideshare.net/Uberflip/modern-­‐markeKng-­‐team-­‐new-­‐roles
  39. 39. LinkedIn New Features & Techniques 1. LinkedIn Publishing hXp:// specialediKon.linkedin.com/publishing/
  40. 40. 2. AcKviKes
  41. 41. 3. Nurture Network with LinkedIn Contacts http:// contacts.linkedin.com
  42. 42. Holiday Networking
  43. 43. Tips to Maximize Job Search on Holidays
  44. 44. • Meet people and build relaKonships • Maximize face Kme
  45. 45. • Create content on Slideshare • Update LinkedIn profile • Update your recruiter on your status • Raise profile on social media
  46. 46. Spheres of Influence -­‐-­‐ Individual Contacts Organizations Sports and Clubs Community YOU Arts/Culture Listservs
  47. 47. Top 4% of SlideShare!
  48. 48. Join Lynn’s ejobs:
  49. 49. Find Lynn Hazan & Associates on: TwiXer: lynnhazan LinkedIn: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArKcles: Lynn Hazan 79 W Monroe, Ste 1308 Chicago, IL 60603 lynn@lhazan.com www.lhazan.com

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