Your SlideShare is downloading. ×
7 Secrets Using Social Media to Crush the Competition
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

7 Secrets Using Social Media to Crush the Competition

522
views

Published on

Learn the 7 Secrets to How the Smartest Main Street Businesses-Just Like Yours-Are Using Social Media to Crush the Competition! …

Learn the 7 Secrets to How the Smartest Main Street Businesses-Just Like Yours-Are Using Social Media to Crush the Competition!

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
522
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Think Social Media is For Kids, Not Business? Think Again! Learn the 7 Secrets to How the Smartest Main Street Businesses-Just Like Yours- Are Using Social Media to Crush the Competition! www.losangeleswebstrategies.com
  • 2. What is social media marketing? so cial me di a mar ket ing (noun) 1. The use of online social media sites (Facebook, Twitter, et. Al) to… - Promote services, events, or products - Pursue branding goals - Increase market awareness - Efficiently reach and engage consumers - Drive more business/increase sales www.losangeleswebstrategies.com
  • 3. Who cares? 2/3 of online adults use social media platforms such as Facebook, Twitter and LinkedIn (Pew) AND Facebook alone has over 750 million users…
  • 4. Buyer attention-where is it? Americans spent 53.5 billion minutes on Facebook in 2011 (Nielsen) www.losangeleswebstrategies.com
  • 5. (In May alone…) www.losangeleswebstrategies.com
  • 6. www.losangeleswebstrategies.com
  • 7. Naysayers 1. Social media is a waste of time 2. Only young people are using social media 3. Social media ROI cannot be measured 4. Social media is pretty easy/unimportant-I’ll give it to the intern to handle 5. Social Media is no place for business www.losangeleswebstrategies.com
  • 8. Pollyannas 1. Social media will replace real-life networking 2. Social media can replace your website 3. Social media is free marketing! 4. Social media marketing gets immediate results 5. Social media marketing is the ANSWER!
  • 9. Reality: It’s working, but it’s not the ONLY thing • 63% of companies using social media say it has increased their marketing effectiveness (HubSpot) • 88% of marketers have indicated that social media efforts have generated more exposure for their business (Harp Social) • 73% of marketers plan on increasing their use of Facebook (Harp Social) • 90% of social businesses say SMM is important to their business (Social Media Examiner) www.losangeleswebstrategies.com
  • 10. Customers WANT YOU on social media • 93% of customers expect companies to have a presence on social channels1 • 85% expect companies to interact with them on those social channels2 1,2 Cone Business Study on Social Media, 2008 www.losangeleswebstrategies.com
  • 11. And customers are rewarding businesses that do social media…
  • 12. www.losangeleswebstrategies.com
  • 13. How your business can benefit • Increase engagement with customers and prospects • Affordably boost brand awareness • Boost website traffic • Grow your email list • Build your influence www.losangeleswebstrategies.com
  • 14. How your business can benefit • Promote events and special offers • Find new customers • Quickly address negative PR • Increase customer loyalty
  • 15. Top challenges • Overcoming cultural resistance to social media • Lack of resources to maintain consistent effort • Perceived as too difficult/overwhelming • Measuring ROI is not always easy (and requires some savvy) • Devising a method to the madness www.losangeleswebstrategies.com
  • 16. The 7 Secrets to How the Smartest Main Street Businesses are Using Social Media to Crush the Competition! www.losangeleswebstrategies.com
  • 17. 1. Go where your people are…
  • 18. 2. Proactively cross pollinate www.losangeleswebstrategies.com
  • 19. 3. Use fan gating • Fan gating = displaying certain content only to users who ‘Like’ your Facebook page • Create an offer/incentive for fans only • Non-fans are encouraged to ‘Like’ in order to ‘unlock’ the content behind the tab www.losangeleswebstrategies.com
  • 20. 3. Use fan gating
  • 21. 4. Collect email opt-ins • Have people opt into your email list on your social media site
  • 22. 5. Run social promotions, contests, etc. • People want to engage with brands! • Photo contests, sweepstakes, surveys, etc. drive engagement • Engaged customers and prospects buy more
  • 23. 5. Run social promotions, contests, etc.
  • 24. 6. Be REAL • Show that you are actually in the community and are real, human www.losangeleswebstrategies.com
  • 25. 7. Diversify • Use multiple social media channels • YouTube is HUGE • Pinterest is taking off like a rocket! www.losangeleswebstrategies.com
  • 26. BONUS. Advertise • Amazing opportunity to target locally, specific interests, etc. • Very affordable • Easy to do www.losangeleswebstrategies.com
  • 27. Frequently Asked Questions www.losangeleswebstrategies.com
  • 28. How much time will I need to spend each week on social media? 75% of businesses spending as little as 6 hours per week on social media marketing saw increased traffic. (Social Media Examiner)
  • 29. Which social platform(s) should my business use? • Users? • Competitors? • Trick: Use the search function on a network to gauge activity related to your industry/market vertical/audience • Consider multiple channels! www.losangeleswebstrategies.com
  • 30. How can I avoid the common mistakes that businesses make? 1. Have a plan/be prepared 2. Don’t obsess 3. Engage + promote 4. Talk with (not at) 5. No interns/nepotism www.losangeleswebstrategies.com
  • 31. What to consider when evaluating the efficacy of social media? • Bigger than sales! • Generating word of mouth marketing • Strengthening brand loyalty with your customers • Adding value www.losangeleswebstrategies.com
  • 32. People are talking. Are you part of the conversation? • Social media is not a passing fad! • 53% of people on Twitter recommend companies and/or products in their tweets (ROI Research for Performance) • The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers (WOMMA)
  • 33. Questions?
  • 34. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100