ISOJ 2012

1. presenting and exploring
the two sides of information graphics and visualization
www.thefunctionalart.com
TWITTER: @albertocairo

2. In the past, information
graphics were about
presenting highly edited
summaries of data.
In many cases, they
summarized too much and
didn’t allow readers to dig into
the complexity of the original
sets of data.
This style is still in
good shape today.

3. Today, an opposite trend is gaining momentum: because data is
increasingly available and easy to access, designers seem to think that
just throwing numbers at readers is enough
http://www.chrisharrison.net
Cross-references in
the Bible

4. My first reaction:This is very cool!

5. My first reaction:This is very cool!
On a second thought: So what?

6. The amount of data is so overwhelming that, once you quench the
curiosity of seeing your own neighborhood, other possible
comparisons and stories are difficult to get
My first reaction:This is very cool!
On a second thought: So what?

7. We are forcing readers to become their own reporters and editors:
they have to look into the data, explore it, and then extract
conclusions. We must help with that
My first reaction:This is very cool!
On a second thought: So what?

8. Presentation and exploration are complementary

9. We must embrace complexity but we also have to give readers
clues to understand that complexity

10. The Visual Information-Seeking Mantra
Ben Shneiderman (1996)
“Overview first, zoom and filter, then details-on-demand”

11. http://revistaepoca.globo.com/diagrama/noticia/2011/10/diagrama-298-anos-de-falacao.html

12. alberto.cairo@gmail.com
Twitter: @albertocairo
www.thefunctionalart.com
www.visualopolis.com
thank you