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Evan Smith

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ISOJ 2016

Published in: News & Politics
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Evan Smith

  1. 1. ISOJ 04.15.16 @evanasmith @texastribune
  2. 2. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  3. 3. “The Texas Tribune is a nonprofit, nonpartisan media organization that informs Texans — and engages with them — about public policy, politics and statewide issues.” @evanasmith @texastribune
  4. 4. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  5. 5. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  6. 6. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  7. 7. Texas: Even Our News is Bigger @evanasmith @texastribune
  8. 8. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  9. 9. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  10. 10. Percent of Texas Population by Age Group and Ethnicity, 2000 39.5 41.6 45.0 45.0 43.1 44.4 47.8 53.0 57.2 60.2 63.5 66.4 67.1 72.6 44.0 41.3 38.0 38.4 40.5 38.6 35.3 30.5 26.7 24.2 22.4 20.6 20.3 16.7 < 5 years 5 to 9 years 10 to 14 years 15 to 19 years 20 to 24 years 25 to 29 years 30 to 34 years 35 to 39 years 40 to 44 years 45 to 49 years 50 to 54 years 55 to 59 years 60 to 64 years 65 + years 0.0 20.0 40.0 60.0 80.0 Percent Anglo Hispanic Hobby Center for the Study of Texas at Rice University
  11. 11. Hobby Center for the Study of Texas at Rice University
  12. 12. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  13. 13. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  14. 14. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  15. 15. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  16. 16. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  17. 17. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  18. 18. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  19. 19. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  20. 20. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  21. 21. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  22. 22. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber
  23. 23. AUDIENCE GROWTH 749,000 2015 All referral sources (search, social, third-party, email) are up. Social referrals are up 108% over the same period last year; mobile FB referrals have grown 215% YOY 1.056M 2016 Average monthly uniques: Q1 Referrals Stickiness +41% We’ve grown in most regions in Texas (including Austin) but particularly outside of Austin: We’re up 66% in sessions from users in Houston and up 102% in Dallas. Geographic diversity 37% 1 PV 3% 6+ PVs 28% 2-5 PVs
  24. 24. “The poster child for revenue diversity” — Nieman Journalism Lab @evanasmith @texastribune
  25. 25. ALL-TIME ACTUALS Major Gifts — Individuals $8,917,379 Major Gifts — Foundations $7,994,720 Membership $3,707,009 Corporate Sponsorship $6,694,494 Events $6,361,186 “Earned” $1,965,741 TOTAL REVENUE $35,640,529
  26. 26. 2016 BUDGET Major Gifts — Individuals $1,100,000 Major Gifts — Foundations $1,375,000 Membership $740,000 Corporate Sponsorship $1,575,000 Events $1,700,000 “Earned” $280,000 TOTAL REVENUE $6,770,000
  27. 27. Thank you. @evanasmith @texastribune

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