Writing for the web

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A talk given to an audience of non-technical journalists, on the subject of understanding the web better in order to write for it

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Writing for the web

  1. 1. Writing for the web
  2. 2. WARNING: geekery
  3. 3. How does it work?
  4. 4. Old: files on servers New: data feeds
  5. 5. The semantic web
  6. 6. “Of meaning in language”
  7. 7. “Not a book; a database” - TBL
  8. 8. What is the web?
  9. 9. ... an accident
  10. 10. ... anarchic
  11. 11. ... an organism
  12. 12. ... a database
  13. 13. ... a platform
  14. 14. ... ephemeral (and yet permanent)
  15. 15. ... hyper-responsive
  16. 16. Useful stuff
  17. 17. Writing for search engines
  18. 18. How to catch mice
  19. 19. Writing for navigation
  20. 20. Bad web sites: architects pop singers
  21. 21. So then: writing for the web
  22. 22. Link
  23. 23. Understand URLs; hack them for fun
  24. 24. Understand browsers
  25. 25. Embed
  26. 26. Be mindful of context
  27. 27. Be real Be human Be yourself
  28. 28. Grow your own
  29. 29. “Your audience knows more than you do” - Dan Gillmor
  30. 30. Tools: Google Alerts Wikis (Jottit.com) RSS feeds blogs (yawn) archive.org
  31. 31. More tools: Twitter Flickr (webapps) del.icio.us
  32. 32. Journalism is changing
  33. 33. “If the news is that important, it will find me”
  34. 34. Print vs web
  35. 35. The web is changing
  36. 36. Giles Turnbull gilest.org gilest.org/talks/informa

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